“Shannon is an experienced marketing leader who is able to balance long-term strategy and short-term needs. In my one year at Docutech, I had the pleasure of collaborating with her closely on key marketing activities including ABM campaigns and NPS survey process, supporting the marketing and sales teams. Shannon is able to focus on what needs to get done in order to execute key programs efficiently and effectively - I look forward to any future opportunities for collaboration, should our paths cross again!”
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25+ years of experience optimizing growth as a strategic, creative and effective leader…
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Looking for a venue that does more than just host an event? 👀 Welcome to the experience. At Putting World and Bar 19, we’re built for every kind…
Looking for a venue that does more than just host an event? 👀 Welcome to the experience. At Putting World and Bar 19, we’re built for every kind…
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Liked by Shannon Barrow
Experience
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Barrow Marketing Consulting
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Education
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Account-Based Experience (ABX) Certification
Demandbase
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Hubspot Inbound Marketing Certification
Hubspot
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Social Media Strategist Certification
Social Media Marketing University
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Volunteer Experience
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Team Mom
McDowell Mountain Little League
- 6 years 9 months
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Supporter
Arizona Cancer Foundation for Children
- Present 12 years
Children
Recommendations received
11 people have recommended Shannon
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Peter Rogers
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Kristian May Stewart, Ph.D.
CMOs Are More Focused On Growing Revenue Than Brand Awareness https://lnkd.in/g8jyVmuY Chief marketing officers are increasingly prioritizing direct revenue outcomes over traditional brand awareness efforts, influenced by economic pressures, performance measurement demands, and AI‑enabled tracking. This shift reflects a need for more measurable impact on business performance, with revenue growth becoming a leading strategic metric for modern marketing leaders. #CMOInsights #RevenueGrowth #MarketingStrategy #BrandVsPerformance #BusinessImpact #DataDrivenMarketing
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Bryan Smarilli
With more data and touchpoints than ever before, brands can now deliver hyper-relevant experiences and track the impact in real time. A modern CRM framework helps connect the dots, creating better outcomes for both businesses and their customers. Want the full picture? Download Merkle's ebook to explore how modern CRM can drive meaningful results: https://bit.ly/4evnUhE
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Annabel Gray
🔍 2026 Planning Reality Check for AU Marketing Leaders Welcome back from the holidays 🎉 Hope everyone’s feeling refreshed, revived and ready for 2026! This year feels like the year the rulebook finally gets torn up. As long-held digital assumptions are challenged, reliance on the Google–Meta power duopoly is becoming more fragile and more expensive. What I’m hearing consistently from senior marketing leaders right now: 1️⃣ From “scale at all costs” to “scale within costs” Boards still expect growth. What’s changed is the tolerance for how that growth is delivered. The questions I hear most often now isn't: “How do we scale faster?” Cost pressures are being felt across the chain. Now these questions are: ➤ what’s actually incremental ➤ where are we leaking margin ➤ which channels can scale without cost inflation Scale remains the objective - but the focus has shifted to incremental, commercially valuable growth. 2️⃣ Attribution isn’t keeping up with how people buy Discovery is becoming even more fragmented - retail media, creators, content, marketplaces, AI-led search. Last-click has always struggled to explain what’s really driving performance. And in a world where discovery, consideration and now purchase, can happen without a traditional click, last-click attribution isn’t just strained - it’s obsolete. 3️⃣ Channel dependency is becoming a real risk Relying too heavily on one or two platforms makes growth brittle - especially when costs rise and returns plateau. With AI supporting hyper-targeting and lowering barriers to entry, expectations are for more advertisers to flood a relatively small Australian market - driving increased competition and higher costs, not more efficient ad spend. 2026 is a year to think differently. It’s the year to learn, pivot and adapt. ⚠️ Because if we don’t - 2027 will hurt. How does everyone else feel about the year ahead? Is it a year of real change, or more of the same? #digitalmarketing #digitallandscape #digitaltrends
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