Sarah Paiji Yoo

I’m thrilled to officially announce our $3M seed investment in Propel People, a company we built inside the 1848 Ventures studio to tackle one of the biggest challenges facing the #construction industry today: the skilled #labor shortage. For small and medium-sized contractors, hiring isn't just a challenge. It's the number one threat to their growth, profitability, and safety. With 94% of contractors struggling to find qualified workers, it’s clear that traditional hiring methods aren't built for the trades. That’s why we built Propel People. It’s a mobile-first, AI-powered hiring platform designed for how construction actually works: in the field. By leveraging smart candidate ranking, instant #SMS-based screening, and a fully #bilingual interface, Propel helps contractors build great crews faster and more efficiently. I’m also thrilled to formally announce that industry veteran Dexter Bachelder is at the helm as CEO. Having worked with Dexter and the team over the last few months, we've already seen the impact of his leadership. His 25 years of experience scaling construction tech companies will be instrumental as Propel People enters this initial stage of growth. This investment reinforces our core thesis at 1848 Ventures: building AI-native companies that solve fundamental pain points for the #SMBs that form the backbone of our economy. A huge congratulations to Dexter and the entire Propel People team on this milestone. We are incredibly proud to partner with you to support the people who build our world. Read the full announcement below. #constructiontech #venturecapital #seedfunding #ai #skilledtrades #smb

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Seed fundraising hasn’t gotten easier. After reviewing thousands of early-stage companies, one pattern is obvious: most founders don’t fail at seed fundraising because their idea is weak — they fail because they misunderstand how seed rounds actually get done. 👉 That’s why we put together the LvlUp Ventures Guide to Seed Fundraising. It’s not a hype piece. It’s the exact mental model we see strong founders use when they raise efficiently and get back to building. Some of the core takeaways: 🔹 Raise when you have momentum you can explain, not just a polished deck 🔹 Size your round to buy 12–18 months of real progress — not optionality theater 🔹 SAFEs and notes are tools, not shortcuts; understand how they compound dilution 🔹 One committed investor changes everything — momentum beats perfection 🔹 Speed and clarity matter more than squeezing every last point of valuation 🔹 The goal isn’t “winning the round” — it’s setting up the next phase of the company This is the guide we wish more founders read before starting outreach — not halfway through a messy raise. 👇 Question for founders raising right now: What’s been hardest for you — getting in touch with investors, structuring the round, or keeping momentum once conversations start? 👇Want the Full LvlUp Ventures Guide to Seed Fundraising? 👍 Like this Post 💬 Comment “Fundraising” ✅ I’ll DM you the guide and share next steps to get reviewed by LvlUp’s Investment Committee and our 25+ VC partners. #Fundraising #VC #Startup #Seed #EarlyStage #VentureCapital #StartupFounders #Founders #RaisingCapital #Startups #SaaS #Tech #CPG #B2B #Entrepreneurship #BuildInPublic #FundraisingTips #VCInsights

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Sometimes promising startups get off on the wrong foot with their VC fundraising effort because they step into a trap that signals naiveté. Three very simple starter suggestions for every founder looking to raise early-stage VC: 1. Target a common round size ($3M Seed, $10M Series A) 2. Stay silent on valuation until you have a term sheet 3. Define what the capital enables (e.g., revenue milestone) https://lnkd.in/gEfArG78

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Yesterday's seed market was built on three constraints: Products were hard to build. Traction took time. VCs were hesitant to underwrite day zero risk. Those constraints created a unique market. Today, all three are dissolving.

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Boards are supposed to help founders. Over the past 19 years, I've watched many trap them instead. As companies scale, many boards turn from insight to oversight and stop doing what founders actually need: Help making big, hard decisions. Early boards tend to be small, the board members are close to the business and highly invested in it. They argue from first principles. They help founders think. Later-stage boards often look more impressive on paper - they have more independent directors, committees and process. Somewhere along the way, collective problem solving gets replaced with oversight. The board shifts from helping the CEO make better decisions to monitoring decisions that have already been made. Strategy discussions get safer, real debate gets rarer and meetings become more about risk management than judgment. This usually coincides with the introduction of more professional board members. For better or worse, they often optimize for governance, optics, and liability management. That’s their job. But it’s not always what the company needs in moments of real uncertainty. Then, CEOs stop using them as thought partners. That’s a problem. So what should founders do? A few principles that help: • Keep the board as small as you can for as long as you can • Add directors for new insight they bring, not what boxes they check • Treat board seats like senior hires, not trophies • Design meetings for debate rather than reporting • Be explicit about when you want input vs approval Good boards should improve decision-making. If your board isn’t making you think harder, it’s probably not doing its job.

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I recently sat down with Josh R., Co-Founder & CEO of Gusto, for a fireside chat at Afore Capital's Pre-Seed Summit.   Gusto is a testament to solid fundamentals. We partnered at the Series B over a decade ago (Jason Green). Since then, they've steadily built a business that's amassed more ARR than Cursor, Lovable, and Harvey combined, is executing profitably, making accretive acquisitions and integrating the latest in GenAI to improve their stack.   Here are 5 tips Josh shared for early-stage founders with similar goals:   1. Start with co-founder selection, not the problem   Unlike most founders who begin by identifying a problem to solve, Josh prioritized finding co-founders based on relationship quality and complement. The investment in those relationships has paid dividends—their families are so close that the founders' moms have a group text thread.   2. Problem authenticity accelerates product-market fit   Josh and his co-founders had experienced payroll pain firsthand at previous startups. I've observed this same pattern repeatedly with portfolio founders who reach PMF fastest. Austin Hughes at Unify knew the GTM space from his work at Ramp. Eric S. Yuan was VP of Engineering at Webex before founding Zoom. Authentic problem experience creates both passion and expertise that compound over time.   3. Sequence your biggest risks first   When Josh started Gusto, he took a methodical approach to de-risking. Before burning cash on frontend or go-to-market, they built the backend systems—tax calculations, payments, and all the complex infrastructure. Then they manually tested these systems at friends' companies to validate that they worked before building front end. This sequential risk management helped proved technical feasibility before they committed resources elsewhere.   4. Don't trust surface-level competitive analysis   Payroll looked terrifying from the outside. ADP, Paychecks, and Intuit all dominated SMB, while Zenefits was an aggressive upstart. But when Josh dug deeper, a different picture emerged: the incumbents combined only had 50% market share, and 40% of SMBs were still doing payroll manually. Markets often have more white space than initial analysis suggests.   5. Find why you can win the untapped market   Identifying opportunity is one thing. Capturing it requires a superior go-to-market motion or a better product than incumbents. Josh developed both over time. The question every founder should answer: "Why can we tap the market segment the established players have left behind?"

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I spoke with Christien Louviere of BDE Capital about his journey from a $330mm exit to becoming an independent sponsor. Christien shared excellent insights for folks looking to partner with business owners, rather than buy sellers out completely. Below are a few of the topics we covered: - Why he moved from “zero-to-one” startups to a buy-then-build strategy - How Christien's background shaped a focus on growth vs. cost-cutting - Why 20–40% rolled equity is central to his deal structures—and how it builds trust with sellers - Using scenario analysis with AI tools to evaluate management teams and uncover hidden key-person risks - How to identify when a $3–5M EBITDA company truly has a middle management layer—or is still founder-reliant For anyone investing in or buying small businesses, Christien’s approach provides a fresh lens on growth, alignment, and deal structuring. 🎥 Watch the full interview here → https://lnkd.in/ekfkaiej 🎧 Listen on Spotify: https://lnkd.in/e86Agx6V

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🥾 #bootstrapping as a mindset should be ephemeral, one that requires a deliberate transition away from as a business enters sustained growth Appointing an established auditor is often regarded as a luxury and not part of bootstrapping Audits discipline a business - to be methodical, thorough and deliberate - traits that acquirers often seek in due diligence After all, "What gets inspected, gets respected," Anon We will share the traits of venture businesses sought and respected by MNC acquirers, join us if your business is out of the #bootstrapping mindset #fulfillingpotential #hepmil #oobmil

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