Ryan Steelberg

Michel Lacaille of Mediaclip writes about why Q5 and Early Q1 (December 26 through early March) represent a prime opportunity to convert holiday buyers into repeat customers, with lower competition, warmer audiences, and emotionally-driven use cases. https://ow.ly/Ytmi50YnzlH

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Big day for Innovid with the introduction of new AI agents and our Orchestrator™ – the industry’s first full-cycle superagent built to connect people, data, and technology across the advertising lifecycle. Check out this video sharing the value prop with appearances by Deborah Wahl, Rachelle Schuimer, Christy Kazlo, Viola Akruk, Grant Parker, and Amanda Glen Smith. Will drop links in comments for official press release on #NewInnovid site, coverage in AdExchanger with insights from Gary G., and an interview featuring Zvika Netter on Beet.TV. Shout out to the Mediaocean #Marketabull team for "orchestrating" a great launch! 🪄🚀

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Mission North 's SVP of content, James Niccolai, recently sat down with Ashlee Vance to get the scoop on his new venture, Core Memory, and the future of media. It’s a must-read for anyone working in innovation comms and marketing. Some choice nuggets… Educating audiences about technical stuff doesn’t need to be boring. Ashlee’s goal for Core Memory is to educate and entertain people without dumbing anything down. 💡 Advice to journalists: “To tell the best story, you need to get out in the world. You need to get information that does not exist on the internet or in an AI database, and the only way to do this is to speak with people and see things firsthand. “ 💡 Advice to PR teams: “There are more and more folks like me these days who do multimedia. I think the PR teams could uplevel their video and podcast skills and be more open to creative ideas.” 💡 On the killer platform: “I like doing it all. It’s too hard to decide. We can be smarter and deeper on written stories. We can get really into the weeds on a podcast, and then the videos tend to aim for a more mainstream audience.” https://lnkd.in/gJUx9Pw4

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With principle-based buying returning to the forefront, Brian Chap's recipe for agency accountability takes me back to Jon Mandel's explosive rebate disclosures back in March 2015. Jon's kimono-opening moment was undoubtedly the catalyst that woke us all up to the billions leaking from media budgets by way of non-transparent kickbacks and fees. The can of worms has yet to be closed. That's why principle-based buying doesn't sit well with me. It feels like we're rewinding the tape after making so much progress over the last decade. BUT ... if you're a client-side media buyer that chooses to engage with a principle-based agency, there are three of Brian's "BENCH" framework activities that I think should be prioritized to the top. These three are relatively simple to do and can dramatically increase transparency and accountability. 1 - Secure platform access to your ad server, your DSP and the major SSPs through whom you are buying. Ensure you know how to compare media costs at each step in the supply-chain. 2 - Conduct audits. Whether as Brian recommends or simply by contacting a handful of publishers where you buy media, you should be able to reconcile your cost input to your media value output. And while you're at it, you'll be strengthening your direct publisher relationships, which has many longer-term benefits both in terms of media cost and priority. 3 - Most definitely hold your agency accountable. This applies also to every adtech vendor in your media supply-chain. I am not a fan of principle-based media buying. But if you're going to try it out, you need to remember that this is far from a set-it-and-forget-it approach to advertising. https://lnkd.in/eDw-Z3w8

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Erin Everhart talks with Glenn Oyoung, Director, Marketing Divisiom & CMO at Covered California about How Covered California & Stella Rising Built a Smarter Media Mix Model at MediaPost’s Data & Programmatic Insider Summit. #MediaPostInsiderSummits

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Can The Trade Desk’s Ventura upend the TV OS market? We discuss the key takeaways from our recent interview with Ventura SVP Matthew Henick and the TV OS's potential industry impact. https://lnkd.in/g_hcNeha

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🎙️ Public media is at a crossroads: How do we build sustainable revenue without losing trust? I’ve written a deep-dive on how to monetize radio apps for public media—based on lessons I learned at WDNA 88.9FM. Strategies include: • Sponsorships & underwriting • Premium memberships & donations • Event ticketing & promotions • Digital ad formats like pre-roll and screen takeovers This is how stations can turn apps into real revenue engines. 👉 Link in the comments. #PublicMedia #MonetizationStrategies

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