Matt Conlin

Matt Conlin

New York, New York, United States
6K followers 500+ connections

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About

In 2005, I entered the exciting world of digital advertising, and my passion for sales…

Articles by Matt

  • Acquisition Marketing: Then & Now
    May 1, 2015

    Acquisition Marketing: Then & Now

    Customer acquisition has long been cited as one of the very top challenges that marketers face – more than retaining…

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Publications

  • 3 Marketing Lessons Learned From The Rise And Fall Of Quibi

    Fluent

    On Comcast’s third-quarter earnings call, NBCUniversal CEO Jeff Shell described the company’s new Peacock streaming service as “the opposite of Quibi,” citing its deep library of familiar content and it’s nearly 22 million sign-ups to date as the key differences. Yet the truth is, while the mobile video platform had its fair share of shortcomings, content was not one of them. Quibi’s programing was solid and it had top talent on board, making its content assets an attractive buy for…

    On Comcast’s third-quarter earnings call, NBCUniversal CEO Jeff Shell described the company’s new Peacock streaming service as “the opposite of Quibi,” citing its deep library of familiar content and it’s nearly 22 million sign-ups to date as the key differences. Yet the truth is, while the mobile video platform had its fair share of shortcomings, content was not one of them. Quibi’s programing was solid and it had top talent on board, making its content assets an attractive buy for up-and-coming streaming services looking to differentiate their offering in market.

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  • Leveraging Martech to Achieve Customer-Centricity Post-COVID

    Fluent

    COVID-19 has changed the ways consumers interact with brands, forcing marketers to adjust their marketing strategies and find new ways to respond to changing consumer needs. For brands striving to maintain relevance during this period, the notion of customer-centricity is crucial. Whereas retail stores once acted as the middlemen between CPG brands and their customers, this paradigm shift represents an exciting opportunity for non-DTC advertisers to establish direct relationships with their…

    COVID-19 has changed the ways consumers interact with brands, forcing marketers to adjust their marketing strategies and find new ways to respond to changing consumer needs. For brands striving to maintain relevance during this period, the notion of customer-centricity is crucial. Whereas retail stores once acted as the middlemen between CPG brands and their customers, this paradigm shift represents an exciting opportunity for non-DTC advertisers to establish direct relationships with their customers. In our post-COVID-19 world, marketers will shift their focus to the consumer, leveraging martech to deliver personalized brand messaging and establish one-to-one connections with their most valuable audiences.

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  • The Future of Martech: What Does the Industry Look Like Post-COVID-19?

    Fluent

    In a few short months, COVID-19 has impacted nearly all aspects of daily life – from where we shop and eat to how we work out and interact with one another. Social distancing measures have prompted consumers to purchase groceries and other necessities online for the first time, while also increasing the demand for low-contact retail experiences. While these shifts in shopping behavior may seem like a sudden transformation, the adoption of conveniences like grocery delivery and curbside pickup…

    In a few short months, COVID-19 has impacted nearly all aspects of daily life – from where we shop and eat to how we work out and interact with one another. Social distancing measures have prompted consumers to purchase groceries and other necessities online for the first time, while also increasing the demand for low-contact retail experiences. While these shifts in shopping behavior may seem like a sudden transformation, the adoption of conveniences like grocery delivery and curbside pickup are not unexpected nor temporary. For many advertisers, COVID-19 has simply accelerated changes in consumer behavior that were already in motion long before the pandemic erupted.

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  • How to Maximize Your Return on Ad Spend in 4 Easy Steps

    Fluent

    COVID-19 has changed the ways consumers interact with the world around them, forcing marketers to adjust their marketing strategies and demonstrate agility in responding to changing consumer needs. Unlike the ’08-’09 financial crisis in which traditional ad dollars began shifting online, digital ad dollars already represent over 50% of overall ad spend. This time around, the big shift will come from marketers reallocating ad dollars to more measurable channels. As marketing budgets shrink in…

    COVID-19 has changed the ways consumers interact with the world around them, forcing marketers to adjust their marketing strategies and demonstrate agility in responding to changing consumer needs. Unlike the ’08-’09 financial crisis in which traditional ad dollars began shifting online, digital ad dollars already represent over 50% of overall ad spend. This time around, the big shift will come from marketers reallocating ad dollars to more measurable channels. As marketing budgets shrink in the face of economic uncertainty, the pressure to drive a positive return on ad spend has never been more critical.

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Honors & Awards

  • Crain's Best Places to Work (New York)

    Crain's

    Recognized in 2022, 2021, 2020, 2018, 2017, 2016, 2015, 2014, 2013, and 2012.

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