Rachel Johnston

LinkedIn Tips for Startups: 9 Market Research Moves That Make a Difference Thinking of using LinkedIn for your startup’s growth? This guide lays out 9 strategic tips to help you leverage LinkedIn for real-world market research and smarter audience targeting. Inside you’ll learn: • How to use LinkedIn to understand your ideal audience and competitors • Ways to gather insights that shape your content and offer strategy • Steps to turn research data into content that resonates Read the full guide → https://lnkd.in/g3cVQPft #linkedinmarketing #startupgrowth #marketresearch #socialmediastrategy #ampfluence

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Emotional connection is becoming a defining part of how you show up in business. It influences how you communicate, how clients respond to you, and how your brand feels in the market. In this conversation, you will explore how emotional connection strengthens your marketing, how mentorship supports your development, and how community helps you grow with more confidence. You can listen here: https://lnkd.in/gk65tm6Q Thank you very much, CanadianSME Small Business Magazine, for welcoming me on your show! It was fun :D #TrueMarketing #videocontent #MarketingVerse #voiceover #contentcreator

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I built a simple, 5-point Local SEO checklist for Houston businesses that actually moves the needle. Each step includes before/after examples and clear next steps you can implement today. Which area costs you the most visibility — GBP, reviews, citations, schema, or location pages? Download the checklist and start fixing what matters: https://wix.to/AXpB2cN 🚀 #LocalSEO #HoustonBusiness #SmallBusinessMarketing

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Pro tip: For your agency's mastermind, aim for 5-8 participants with complementary skills but similar business stages. Include both established owners and rising talent to create the cross-generational knowledge exchange that drives innovation. ✅ The most powerful groups include participants who serve different SMB verticals but don't directly compete. This creates psychological safety for transparent discussions while maximizing industry insights. Implement this approach and watch how quickly both your agency and client businesses transform. Read the full blog here →

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🌍 World Marketing Day 2025 🌍 5 “small-but-mighty” channels for Black-owned firms ready to be seen and go where the competition isn’t: 1️⃣ 🎙️ Niche B2B Podcasts – Host-reads on the shows your buyers binge. Quality ears > vanity views. 2️⃣ 🖥️ Geo-fenced Digital Out-of-Home – Airport lounges & Metro screens you can buy by the hour. Big authority, tiny footprint. 3️⃣ 💬 LinkedIn Conversation Ads – Drop a gated offer straight into exec DMs, then retarget via email. 4️⃣ 🍷 VIP Micro-Dinners – <20 guests, 30 % close rate. Curate, pour, convert. 5️⃣ 📦 Premium Direct-Mail Kits – QR / NFC “unboxing” mailers that get a 6 %+ response—while inboxes drown. Which tactic will you test first? Comment below. #WorldMarketingDay #BlackOwned #DMVBusiness #QualityOverQuantity

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