Kheyra Horton

Brand voice isn’t a feature. It’s identity. As we’ve been building toward launch, we’ve had the privilege of previewing Addi’s Brand Profile with a handful of incredible organizations - some local, some beyond Kansas City, some nonprofit, some for-profit - all mission-driven. Huge thank you to: 👉 Arthur Elliott 👉 Growing Futures Early Education Center 👉 H Sauce KC 👉 Kanbe's Markets 👉 GoBe Kids Each of these organizations is completely different- in industry, audience, tone, and mission. But they share something important: They know their voice. And they care about protecting it. They have been generous with their time, thoughtful with their feedback, and honest about what mattered. That kind of collaboration is what makes products better. The Brand Profile exists because small businesses shouldn’t have to retrain a tool to understand them every time they want to create something new. It’s designed to reflect what already exists, and evolve as brands evolve. But it only gets sharper because of partners like these. Thank you for trusting us early. Thank you for pushing us to get it right. And thank you for proving (again) that brand voice isn’t fluff, it’s foundational. If you haven’t read the full blog on why brand voice matters, it’s live now: https://lnkd.in/gApBD-Cd #SmallBusiness #BrandVoice #CommunityFirst #KansasCity

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Custom merch isn't just merch. It's your brands identity in motion. When done right, custom products for your brand WILL get you these 3 powerful things: 1. Reinforce brand recognition. Your colors, logo, and materials turn into instant brands cues. 2. Extends your brand beyond screen. Your brand will start showing up at events, offices, campaigns, campuses, and everyday life. 3. Creates connection. People usually don't keep merch they don't feel aligned with. So you create an emotional connection when your customers wear your brand. The goal is to make something special people want to own, wear, and show. #BrandIdentity #CustomMerch #BrandingStrategy #Marketing #B2BBranding

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Creating brand experiences people actually want. In the latest VML on Creativity podcast from Breaking and Entering, Allison Pierce, CCO of VML Kansas City, breaks down how her team transforms briefs into cultural moments—from making Tennessee tourism accessible for visually impaired visitors to turning broken ice cream machines into Wendy's advantage. Watch now to discover why data is her secret creative weapon. #VMLonCreativity #VML Tennessee Department of Tourist Development The Wendy's Company

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A great conversation with UWG Inc. Chief Creative Officer Adan Romero on where creative inspiration comes from and how culture shapes the work. Worth the read. 👇

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Your brand is playing it way too safe. On Industry Action with Jackson, our intern is spotlighting campaigns that push boundaries and demand attention. From a 5,000-lb pizza stunt to SPF for your screen time, these are the campaigns that actually get people talking. 👉 Join the conversation: which one grabbed your attention?

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Creator partnerships on YouTube work best when brands stop trying to run the show. The strongest collabs feel native because creators shape the format, set the tone, and build the story in a way their audience actually wants to watch. Your brand isn’t the star, you’re the guest. Act accordingly. And the opportunity’s only getting bigger: YouTube is now the #1 podcast platform in the U.S. That means video + community + long-form storytelling are colliding in a way no other platform can match. More space for integration, more room for creativity, more chances to actually be part of the content. This week, we’re breaking down how to partner like an insider: format-first, creator-led, and built for retention. 👇 Swipe for the preview. Full playbook? 📧 letstalk@wearesocial.com

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I used to think brand silence meant you were accountable… your job was on the line if things went south... I thought nobody cared about the brand like you did. Agencies? They had to prove themselves daily. Here's what I've learned over the years. Why this matters: → Mitigates accountability concerns. → Enhances brand perception. → Reduces pressure to overperform. Go to my main channel Jordan West, e-commerce entrepreneur to check out the full video. #Ecommerce #DTC #Shopify #CreatorMarketing #BrandBuilding

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