Patrick Hasbrook

#AgenticAutomation is reshaping operating models by forcing a clear answer to one question: who decides when software can act? Fortune Brand Studio has the story: http://spr.ly/6042C4oR6

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Zaelab is now an official ServiceNow CRM Partner, and that means a new approach to B2B selling: 👉 Seamless, cross-functional workflows 👉 Unified front- and back-office systems 👉 Experiences built around the customer, not the org chart This partnership isn’t just about software. It’s about removing friction from the entire quote-to-cash journey. ServiceNow is changing the game with AI and complex CPQ embedded within CRM. The customer and sales experience is about to get a whole lot better! Learn more about our strategic partnership in our blog - link in the comments:  #Zaelab #ServiceNow #CRMpartnership

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Strong conversations today with the Dell Technologies Mid-Market SLED team.🔥 The reality across public sector and K-12 remains clear: Technology is accelerating. Budgets are not. That gap is where real partnerships matter. Aligning strategy, financing, and outcomes gives customers options instead of obstacles. Also no surprise that #GenerativeAI came up. The focus stays practical: use cases, value, and measurable impact. Grateful for the time and collaboration - Grant Larsen and Laura Wilkes 🙏 #DellTechnologies #SLED #PublicSector #ChannelPartners #ITStrategy #DigitalTransformation #GenerativeAI #TechnologyLeadership Weaver Technologies #WeavingITup #Vamos

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Why IT Leaders Are Losing the Budget Battle and How to Change the Game By Matthew Kaplan, Midwest Business Manager Across the enterprise landscape, IT departments are facing mounting pressure. Budgets are tighter, expectations are higher, and the volume of data being stored continues to grow without pause. Meanwhile, new technologies emerge weekly, each promising to be the next game changer but few IT leaders have the bandwidth to vet, test, or integrate them properly. The result is a recurring cycle: more storage, more renewals, more reactive spending. At the center of it all is a widening disconnect between IT and the C-suite. For many organizations, this isn’t a technology issue. It’s a visibility issue. Most IT teams are stuck playing defense fighting fires, managing user demand, and trying to squeeze value out of a stack that has grown too complex to manage efficiently. What’s missing is a strategic partner who acts as an extension of the team, someone who understands the business as well as the technology and can help draw a clear line from IT operations to financial outcomes. Atlas7 is helping change that. Rather than leading with a product or pushing a tool, Atlas7 starts with a simple question: how can we help you reduce cost, reduce complexity, and free up time to focus on what matters? The answer often lies in areas companies overlook, inefficient storage architecture, siloed tools, underused licenses, or un-monitored data sprawl. These may not be glamorous problems, but solving them unlocks budget and reveals a clearer path to long-term resilience. In today’s market, the most successful IT leaders aren’t the ones who spend the most, they’re the ones who manage smarter. That’s why now is the time to act. When budgets are under scrutiny, learning where to optimize gives you the power to say yes to the right projects later. It creates the space needed to modernize with purpose, not panic. Ask yourself: is your current partner helping you prepare for the next renewal or are they helping you avoid it altogether? Are they proactively bringing you cost-saving strategies that actually make your team stronger? You won’t know the difference until you experience it. Atlas7 is built to be the partner IT teams didn’t know they needed but are glad they found. The next move is yours. Let’s talk.

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This week, we pull back the curtain on partner operations, the unsung powerhouse that turns channel strategy into measurable success. Give your ops team the strategic seat it deserves tune in and see how clean data, clear criteria, and visible wins can transform your channel.

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