Paramjeet Sanghera

Struggling with low brand visibility? This video breaks down why people aren’t seeing your brand and what might be holding your growth back. Watch till the end and assess your visibility strategy.

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Trading RFPs for APIs” is more than a catchy headline, it’s the roadmap for OOH’s next growth curve. RFPs were built for scarcity and manual negotiation. But today’s challenge is speed and transparency. An API-first approach means: - Real-time availability & pricing – Planners can experiment across 20 markets before lunch. - Embedded proof-of-play & audience data – Verification travels with the buy, not after it. - Open innovation – Standardized endpoints invite new tools, dashboards, and AI agents to plug in without bespoke integrations. The tech stack is ready; the mindset shift is what’s lagging. Kudos to Chris Gadek for pushing the conversation forward— keep building the platform future our buyers have been waiting for. 💡💪

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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📢 Is the process-driven RFP model boosting efficiency—or draining creativity in PR? Brands crave speed and measurable ROI—but agencies say unclear intent, lack of transparency, and resource-heavy pitches are hurting the third sector. It’s time for smarter, fairer, and more strategic RFPs. 🤝 https://lnkd.in/gTCta7Ge

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✨B2B measurement is having a glow-up✨ The latest report from Coalition for Innovative Media Measurement (CIMM), sponsored by LiveRamp and LinkedIn, dives into how the best marketers connect metrics to outcomes, get leadership buy-in, and future-proof their measurement strategy. If you want exec alignment that actually sticks, start here. Download the report: https://bit.ly/3K5YNY5

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Marketing budgets are flat — but expectations keep rising. With AI, CX, and pipeline growth still top priorities, many CMOs face stalled progress under static investment. The way forward? A strong business case and tighter C-suite alignment. 📘 Download IDC’s strategy brief to learn how to reset priorities and unlock growth: https://ow.ly/qoZf50WKccc #CMOLeadership #TechMarketing #MarketingStrategy #ExecutiveAlignment

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AI is transforming search behavior, fragmenting the search market, and impacting CTRs and paid advertising opportunities. My colleague Robert Kurtz breaks down what marketers need to know: https://ow.ly/g50T50VXMln #AI #Search

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More tech doesn’t always mean better results. In The Drum, Merkle’s Dan Knauf shares how agencies can avoid Frankenstacks and focus on tech that delivers clarity, efficiency, and growth: https://bit.ly/3SXgU38

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There's been a lot of discussion recently about AI bots and crawlers, their impact to websites and whether to block them or not. There aren't easy answers, but I dug into what this means for DMOs, and how we can adapt as an industry, in my latest blog.

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AI is changing how people search, and FIs need to adapt. AI searchability is an evolution of SEO: answer real questions, structure content so machines can read it, and measure beyond clicks. Our five-step playbook shows how your FI can stay visible and trusted. https://lnkd.in/gAZ3GrA4

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The modern B2B marketing playbook demands speed, scale, and specialization - but most teams are already stretched thin. In her latest blog, Shilpa Viswanath, Chief Business Officer at BUNJY, breaks down why shared services are becoming the secret weapon for CMOs looking to scale without slowing down. Read it here → https://lnkd.in/ghiVJsS2 . . #B2BMarketing #MarketingStrategy #SharedServices #CMOInsights #ScalableMarketing #MarketingOperations #FutureOfMarketing #DigitalMarketing #MarketingLeadership #GrowthStrategy #B2BEnterprises #MarketingExcellence Keerthana Chandrasekaran / Priya Goutham / Shilpa Viswanath / Mrinali Fernandez / Abhijit Suresh /Bhavana Suresh Stephen /Jenefa Andriana /Magesh Balasundaram /Logith Ashwa

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