Omar Albertelli

Executive leader with broad expertise in marketing function transformation: go-to-market strategy, thought leadership, demand generation, digital engagement, customer retention, operations and analytics, organizational design / talent development, brand and message management, product launch, and sales enablement.

Experience balancing strategic and operational priorities to successfully achieve high-growth targets, turn around challenges, and a successfully exit (startup, mid-market… Show more

Executive leader with broad expertise in marketing function transformation: go-to-market strategy, thought leadership, demand generation, digital engagement, customer retention, operations and analytics, organizational design / talent development, brand and message management, product launch, and sales enablement.

Experience balancing strategic and operational priorities to successfully achieve high-growth targets, turn around challenges, and a successfully exit (startup, mid-market, and enterprise).

Specialize in working with start-ups and early stage mid-market companies (Angel / VC / PE backed) to support their demand generation, customer acquisition, and customer retention... and all other aspects of the marketing function (branding, messaging, organizational design, product launch, tech stack implementation, etc.)

- Go-to-market strategy
- Demand generation
- Digital marketing
- Customer retention
- Operations and analytics
- Organizational design and talent development
- Brand and message management
- Product marketing
- Sales enablement Show less

Designed and developed user summit, and secured guest key note speaker (Jim Stengel - Former Global Marketing Officer at Procter & Gamble)

Designed and developed show experience - strategy, booth, branding, messaging and customer experience

Developed a variety of private events ranging from sales kick-off and customer meetings to large private customer events:
-- International customer technology visits to Experience Center for technology demonstrations
-- Private hospitality events with concert appearances by John Legend and Foo Fighters
-- Numerous customer and private meetings with NFL players

Created multiple fully integrated campaigns to drive incremental sales with carrier partners.

Programs included:
1) product launches featuring TV commercials that featured All-star NFL players;
2) Youth segment Pro-bowl programs that featured TV, Billboards, Print, and a robust interactive microsite;
3) mobile truck tour that appeared at stadium games across the country.

In addition to corporate hospitality, Motorola leveraged it's relationship with Andretti / Green Racing, Motorola developed an experiential marketing event at the Indy 500 to explain the high performance and durability of Motorola Radios.

Motorola and House of Blues partnered in a multi-year national deal to create a new dimension to the concert experience. With Motorola partnership's fans were able to experience the concert with content on their phone - contests, quizzes, alerts, wallpapers, ring tones, etc.

Motorola and Pepsi teamed up to offer the first ever large-scale national promotion that allowed consumers to download new ringtones written and recorded specially for ringtone format.

An unprecedented 150 original music and voice ringtones by Grammy Award-winning artists and producers: Mariah Carey, Mary J. Blige, The All-American Rejects and others ringtones that were exclusively available through the Pepsi Cool Tones & Motorola Phones promotion.