Nick Reddin

Weekly inspiration for the staffing industry ISSUE #108 | November 8, 2025 New this Week: • Major staffing website fails • What's NEW at Haley Marketing • Special offer on lead gen solutions • Automated skill marketing (product demo) • Turn website clicks into clients (webinar) • Don't miss a SMART IDEA SMART IDEAS #108: Major staffing website fails David Searns | Co-CEO Have you looked at your website lately? I mean, really looked? Because if you haven’t, your prospects definitely have. And what they’re seeing might be turning them off before you even get a chance to talk. I just listened to the latest episode of our Insights Podcast. While I don’t usually repeat podcast content in SMART IDEAS Weekly, this one hit hard. The patterns our team uncovered were so universal, and the fixes so actionable, I knew I had to bring it here too. So, what’s the topic? The top 8 staffing website fails. Specifically, the mistakes we keep seeing—over and over—on staffing websites. In the past month, we audited 50+ sites, and guess what? Most have the same eight problems. These aren’t just cosmetic. They’re killing traffic, eroding trust, and costing you leads. Let’s fix that. Problem 1: Dated or misaligned content The problem: Your site reflects who you used to be, not who you are now. Homepages pushing dead verticals Messaging that no longer matches your brand Pages untouched since 2017 Content that confuses Google and your clients Quick Fixes: Do a deep dive on your messaging...does it still fit? Prune irrelevant service pages Refresh your homepage hero Add “Last updated” dates and new headlines to key pages 💡 Pro Move: Create a 1-page Positioning Manifesto that shows your value to your ICP…and then align all site copy (and images) to it. Seth Godin nailed it: "People like us buy things like this." Metric to Watch: % of pages updated in last 180 days BONUS RESOURCE: Staffing Website Strategy Guide – A deeper dive on aligning your site with modern staffing strategy. Problem 2: No clear path for your ICP The problem: Your homepage talks to everyone (which means it talks to no one). Quick Fixes: Add a hero split: "Hire Talent" vs. "Find Jobs" Include primary and secondary CTAs for employers and job seekers Build click paths tailored to each audience 💡 Pro Move: Design multiple variations of your home page (one (or more) for clients and one for candidates) and then swap out the home page content as market conditions change. Metric to Watch: Click-through rate from homepage to conversion pages. Problem 3: Lack of services pages The problem: One-line blurbs don’t rank. Neither do pages that try to describe everything you do in one pass. And they definitely don’t convert. Quick Fixes: Create a detailed page per service line Add FAQs pulled from real search data (answer the questions people are asking) 💡 Pro Move: Include "Who we’re best for / not for" on each page Metric to Watch: Top-10 rankings for service + city

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