Nick Brien

Entering the Nigerian market requires more than generic data. Learn how localized market research in Nigeria, powered by deep consumer insights, is the key to successful brand launches.

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Modern CMOs are transforming into revenue-driven strategists who integrate marketing, communication, and finance to navigate crises, cultural changes, and cost challenges effectively.

Omnicom to Cut 4,000 Jobs, Retire FCB, DDB, and MullenLowe - https://lnkd.in/gAB9gvSW has announced its new structure and leadership team on the heels of completing its $13.5 billion acquisition of Interpublic Group on Wednesday.The new holding company, led by John Wren as CEO, is organized into seven core divisions. Creative arm Omnicom Advertising, which will continue to be led by current CEO and president Troy Ruhanen, includes TBWA, BBDO, and McCann as its three global networks. FCB will roll under BBDO, while DDB and MullenLowe become part of the TBWA network. All three brands will cease to exist.Omnicom Media, run by Florian Adamski, includes legacy Omnicom agencies OMD, PHD, Hearts & Science, as well as former IPG agencies Mediahub, Initiative, and UM. It is the largest media organization globally by billings. Duncan Painter will lead the Flywheel Commerce Network and OmniPlus, an upgraded version of the Omni platform, as CEO, while Sergio Lopez remains leading Omnicom Production, which will merge with IPG’s Craft. Luke Taylor will continue to run Omnicom Precision Marketing and Chris Foster will oversee Omnicom Public Relations.Each division is led by a former Omnicom vet, save for Omnicom Health, which will be led by Dana Maiman (IPG Health) as CEO. She reports to Michael Larson, CEO of Omnicom Diversified Agency Services, who was previously interim CEO of Omnicom Health.Additionally, all clients will have a dedicated lead, or “client success leader,” that ensures each is getting access to the right set of tools, talent, and capabilities across the network. These execs roll up into Jacki Kelly, chief client and business officer (formerly of IPG) and Andrea Lennon, chief client experience officer (formerly of Omnicom).George Manas, former CEO of OMD Worldwide, will become chief growth and solutions officer, focused on orchestrating bespoke tech and data solutions for enterprise clients. Omnicom execs Daryl Simm and Phil Angelastro will stay on as COO and CFO, respectively. Former IPG CEO Philippe Krakowsky will remain as co-president and COO.All entities with the name “IPG,” such as IPG Health and IPG Mediabrands, have been eliminated. 4,000 jobs on the lineAs part of the restructuring, Wren estimates that around 4,000 positions will be eliminated globally. “That’s going to allow us to meet and exceed the synergies that we promised the marketplace last December,” he told ADWEEK.The job cuts are in addition to the 3,200 roles IPG shed this year ahead of the acquisition, and the 3,000 staffers Omnicom let go after announcing the deal last fall.The anticipated layoffs, which Wren said are rolling out currently, will bring the total number of eliminated positions to around 10,000, or roughly 8% of the combined organization’s 2024 headcount. Cuts are focused on removing duplicate positions and trimming unnecessary

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Really appreciated being part of this conversation. Big industry shifts raise questions, but they also create space for new ideas and new ways of working. Chicago’s creative community has been through change before, and it always finds its footing.

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The best Super Bowl campaigns this year weren’t just on-screen – they lived across platforms and communities long after the final whistle. WPP experts share sharp insights in this analysis of Super Bowl LX, showing why integration is becoming the real measure of impact. 🏈 https://lnkd.in/d44uN8SP

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Leadership move in global media WPP Media has appointed @Andrea Suarez as CEO for its Latin America operations, marking a significant leadership transition in one of the most dynamic growth regions for global media and marketing. Suarez brings deep institutional experience, having spent 16 years at IPG Mediabrands, where she held multiple senior leadership roles — including Global CEO of UM and earlier as CEO for Mediabrands Latin America. She also led Thrive, UM’s bespoke global unit dedicated to Nestlé, giving her strong credentials in managing complex, global client relationships. Her appointment follows the departure of César Recalde, who steps down after 15 years in the business, including 12 years shaping WPP Media’s LATAM operations. This move is part of a broader leadership refresh at WPP Media, with recent senior appointments strengthening client leadership across regions — a clear signal of the group’s focus on execution, scale, and client-centric growth. For the industry, it reinforces a familiar truth: regional leadership with global context is becoming critical as agencies rebalance for growth, consolidation, and client complexity. Leadership transitions like these often shape not just organizations, but entire regional ecosystems. #LeadershipMoves #MediaIndustry #WPP #LATAM #AgencyLeadership #CXOUpdates #LeadXchangeAI #TechplusMedi

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CCO Valerie Madon exits McCann Worldgroup after two-and-a-half years in top creative role following Omnicom-IPG merger. Sean Donovan, president of the newly created Omnicom Advertising, confirms creative leadership will be consolidated under ECD Daniel Kee. Details here: https://lnkd.in/gtnT6mMC

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#AppointmentNews Publicis Groupe has appointed Sean Reardon as CEO of its data unit Epsilon Read more : https://lnkd.in/g_dD7weT #Leadership #CEONews #Epsilon #CorporateLeadership #BusinessGrowth #MarketingIndustry #AdTech #DataDrivenMarketing Bijoya A Ghosh | Sudhir Nair | Nehal Shukla

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