About
👑 I am an award-winning marketing technologist. I coined the Relevance Engineering…
Services
Articles by Michael
Activity
-
If you know me, you know I'm not a big talker. 🫣 But I'm somehow speaking at the same event as Navah Hopkins, Michael King, and dozens of other…
If you know me, you know I'm not a big talker. 🫣 But I'm somehow speaking at the same event as Navah Hopkins, Michael King, and dozens of other…
Liked by Michael King
-
Hip Hop, SEO, NYC. The #seoweek after party was loud and legendary. Michael King , The Lox, Method Man all killed it. Bonus: hanging out with…
Hip Hop, SEO, NYC. The #seoweek after party was loud and legendary. Michael King , The Lox, Method Man all killed it. Bonus: hanging out with…
Liked by Michael King
Experience
Education
-
Howard University
-
-
Howard University, located in Washington, D.C., is the most culturally diverse, research-intensive, and historically Black private university. Founded in 1867, Howard University is a private, research university comprising 13 schools and colleges.
To date, Howard has awarded more than 120,000 degrees in the arts, the sciences, and the humanities, and more on-campus African-American Ph.D. recipients than any other university in the United States.
With an abiding interest in both…Howard University, located in Washington, D.C., is the most culturally diverse, research-intensive, and historically Black private university. Founded in 1867, Howard University is a private, research university comprising 13 schools and colleges.
To date, Howard has awarded more than 120,000 degrees in the arts, the sciences, and the humanities, and more on-campus African-American Ph.D. recipients than any other university in the United States.
With an abiding interest in both domestic and international affairs, the university is committed to continuing to produce leaders for America and the global community.
Core courses included the following: Software Engineering, Algorithms, Data Analysis, Data Communications, and Computer Systems.
Licenses & Certifications
-
Google Analytics Individual Qualification
Google
Issued ExpiresCredential ID 00607939
Volunteer Experience
-
Adjunct Instructor
Startup Institute
- 2 years 10 months
Education
Startup Institute is the #1 career accelerator, helping individuals gain the skills, mindset, and network to succeed in jobs at startups and high-growth companies. The full-time, immersive, 8-week program is offered in Berlin, Boston, Chicago, and New York.
As an instructor for the digital marketing track I lead interactive sessions around content strategy and email marketing. I supported students individually to think critically, apply concepts and dive deeper into the topic. -
-
-
-
-
-
-
Board Member
RAND Corporation
- 3 years
Civil Rights and Social Action
Board Member of the Center to Advance Racial Equity Policy.
Publications
-
Personas: The Art and Science of Understanding the Person Behind the Visit
Moz
See publicationI explain in-depth how and why to build personas for modern digital marketing.
-
Inbound Marketing and SEO: Insights from the Moz Blog
Wiley
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a…
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO techniques:
Co-compiled and co-edited by Moz CEO and co-founder Rand Fishkin, this book is an anthology of articles selected to provide the best possible overview of current SEO and inbound marketing techniques and trends
Covers channels of online marketing, content marketing, social media, outreach, conversion rate optimization, and analytics, as well as search engine optimization
Focuses on leveraging existing platforms like social media sites and community for inbound marketing success
Inbound Marketing and SEO is a must-have for marketers in today's online world.Other authorsSee publication -
The New SEO Process (Quit Being Kanye)
SEOmoz
See publicationThe responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to…
The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change. As it stands, SEO looks to disrupt the symphony (or cacophony) that is a brand’s marketing mix. Let’s discuss a new process that allows SEO to improve the effectiveness of all digital marketing channels – not just inbound.
-
Just How Smart Are Search Robots?
SEOmoz, Inc
See publicationI present a case with evidence from patents owned by Google, Microsoft, and Yahoo! proving that search engine spiders are actually headless browsers rather than text-based programs.
-
Keyword-Level Demographics
SEOmoz
See publicationUse facebook data with search referrers to get keyword-level demographcis
-
8 Tactics for Defending the SERPs
Distilled
See publicationOff-site tactics for defending the SERPs when your client isn't quite on board with the SEO program
-
The Cat in the Hat Teaches SEO
Unbounce.com
See publicationEliminating keyword ambiguity with a/b testing
-
Agency vs In-House vs Freelance SEO: The Endless Debate (starring Mr. Men
SEOMoz Inc
See publicationThis is a blog post about the pros and cons of different career options published on a leading SEO industry blog.
Courses
-
Contemporary Management Practices
-
Projects
-
CopyScience Software
- Present
-
Exact Science Software
- Present
-
The Science of SEO
- Present
-
Authora - Open Author Graph
Authora is an Author Graph, built using the 2010 Common Crawl Corpora.
Concept developed by Michael King & I. When he started at iAcquire, I was retained to develop the project.
Launched at MozCon 2012. Invited by Lisa Green of the Common Crawl Foundation to enter First Code Contest; but unable to get approval to open source it in time, as required by the competition rules.
This prototype led to the development of ClearVoice.
Technology Stack:
* AWS
*…Authora is an Author Graph, built using the 2010 Common Crawl Corpora.
Concept developed by Michael King & I. When he started at iAcquire, I was retained to develop the project.
Launched at MozCon 2012. Invited by Lisa Green of the Common Crawl Foundation to enter First Code Contest; but unable to get approval to open source it in time, as required by the competition rules.
This prototype led to the development of ClearVoice.
Technology Stack:
* AWS
* Python
* MongoDB
* WordpressOther creatorsSee project -
Broken Link Index
The Broken Link Index is a topical index of "broken" content resources for "Broken Link Building," built using the 2010 Common Crawl Corpora.
Concept developed by Michael King & I. When he started at iAcquire, I was retained to develop the project.
Launched at MozCon 2012. Invited by Lisa Green of the Common Crawl Foundation to enter First Code Contest; but unable to get approval to open source it in time, as required by the competition rules.
This prototype led to the…The Broken Link Index is a topical index of "broken" content resources for "Broken Link Building," built using the 2010 Common Crawl Corpora.
Concept developed by Michael King & I. When he started at iAcquire, I was retained to develop the project.
Launched at MozCon 2012. Invited by Lisa Green of the Common Crawl Foundation to enter First Code Contest; but unable to get approval to open source it in time, as required by the competition rules.
This prototype led to the development of ClearVoice.
Technology Stack:
* AWS
* Python
* MongoDB
* WordpressOther creatorsSee project
Honors & Awards
-
Top 16 Brilliant Thinkers to Follow on LinkedIn
LinkedIn
-
Search Marketer of the Year
Search Engine Land
-
Article of the Month
SearchEngineJournal
-
Top Speaker
Digital Summit
-
Top Speaker
Digital Summit
-
Top Post of the Year
Moz
-
Top 20 Growth Hacking Strategist You Should Follow
Forbes
-
Top Post of the Year
Moz
-
Best Speaker
OMCap
-
Top Post of the Year (x2)
Moz
-
Top Post of the Year
Moz
-
Top Speaker
SearchLove
Languages
-
PHP
Native or bilingual proficiency
-
English
Native or bilingual proficiency
-
C++
Professional working proficiency
-
JavaScript
Professional working proficiency
-
Python
Full professional proficiency
-
African American English
Native or bilingual proficiency
Recommendations received
23 people have recommended Michael
Join now to viewMore activity by Michael
-
That’s a wrap! Thank you SEO WEEK NYC ✌🏿 For those in attendance -> APPRECIATE YOU! You all brought some amazing energy & I hope you take some…
That’s a wrap! Thank you SEO WEEK NYC ✌🏿 For those in attendance -> APPRECIATE YOU! You all brought some amazing energy & I hope you take some…
Liked by Michael King
-
Honored to be a part of SEO Week and thank you to Michael King for the opportunity to take the stage this year! That was a ton of fun!
Honored to be a part of SEO Week and thank you to Michael King for the opportunity to take the stage this year! That was a ton of fun!
Liked by Michael King
-
The future of marketing is about to get very strange:
The future of marketing is about to get very strange:
Liked by Michael King
-
Two days down at SEO Week NYC. Day 2 was for the psychology. Ian Lurie branded the term TTSOOE, Teach The Sh!t Out Of Everything. Same lesson I…
Two days down at SEO Week NYC. Day 2 was for the psychology. Ian Lurie branded the term TTSOOE, Teach The Sh!t Out Of Everything. Same lesson I…
Liked by Michael King
-
SEO Week Day 2 was one for the books. 9am start time means a 4am wakeup to get to 30th Street in time for my train for NY. As Philly Freeway says…
SEO Week Day 2 was one for the books. 9am start time means a 4am wakeup to get to 30th Street in time for my train for NY. As Philly Freeway says…
Liked by Michael King
-
Our Women in Tech SEO banner is up at brightonSEO and it is GLORIOUS! Thank you Arlo West for designing it, thank you Hannah Smith for the copy, and…
Our Women in Tech SEO banner is up at brightonSEO and it is GLORIOUS! Thank you Arlo West for designing it, thank you Hannah Smith for the copy, and…
Liked by Michael King
-
I’ll be at DMWF in London on May 6th speaking about why a full-funnel view gives you a clearer picture of what’s actually driving growth. I’ll be…
I’ll be at DMWF in London on May 6th speaking about why a full-funnel view gives you a clearer picture of what’s actually driving growth. I’ll be…
Liked by Michael King
Other similar profiles
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content