Matt Fingerhut

🌟 The SaaS world moves fast, and scaling efficiently requires strategic alignment, operational rigor, and cross-functional coordination. Fractional COOs are helping early- and mid-stage SaaS companies grow seamlessly while maintaining agility. At 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗥𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲, we’re committed to 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆—spotlighting leaders who combine operational expertise with strategic insight to drive measurable results. 👋 𝗠𝗲𝗲𝘁 Dawn Strobel, 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗢𝗢 Dawn helps SaaS companies align strategic objectives with day-to-day execution, ensuring scalable growth without sacrificing agility. She specializes in operational strategy, cross-functional alignment, process optimization, and efficiency audits. Here’s what she’s known for: ✅ Operational strategy for scaling 🏷️ Cross-functional alignment 🌟 SaaS process optimization 🔎 Operational efficiency audits Dawn empowers SaaS teams to scale smarter, improve performance, and operate with clarity—turning strategy into action at every level. 🔗 Learn more about Dawn Strobel and other Fractional COO professionals for SaaS companies here: https://lnkd.in/dSzCuv-R

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Provarity is growing up. We're evolving our brand. When we first launched, using F1 racing imagery symbolized speed and performance. It helped tell our story at the time, but we realized it no longer fully captures the essence of who we are and what we stand for in the presales world. Instead, we’re introducing a new icon: a 3-dimensional, origami-style cheetah. Why the cheetah? Because speed alone isn’t enough. In presales, success requires agility, precision, and instinct—the very qualities the cheetah embodies. And the origami design? That's intentional. Presales needs well orchestrated technical evaluations for success. Much like origami itself, what begins as a blank sheet evolves, fold by fold, into a beautifully structured piece of art. And that’s what we help our customers achieve, turning complexity into clarity, predictability, and success. This evolution isn’t just about a logo. It’s about building a modern, tangible brand that reflects the sophistication of presales and the value we deliver to enterprises. We’re excited to share this next chapter of Provarity with you—faster, agile, and cutting edge. Stay tuned over the coming weeks as we unveil more of what Provarity, our brand, our People, and our software can do. And a shout out to Origami artist Linda Mihara for the kickass cheetahs! Presales at the Speed of Instinct. #presales #ai

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One of the most impactful (and popular) offerings we deliver at Growth Molecules™ is our Customer Journey Mapping Workshop. So many companies are recognizing the urgent need to create a shared vision of the ideal customer experience - one that transcends departmental boundaries and puts the customer front-and-center. What I love most about these sessions is bringing together teams who may not often sit in the same room, helping them share ideas, uncover challenges, and co-create solutions in real time. You can feel the shift that happens - from siloed perspectives to a united focus on the customer. Every time we leave the room, there’s renewed energy, clearer ownership, and a collective recognition that while each of us might own a function, the customer only experiences one company. Last week, Sabina M. Pons and I had the pleasure of facilitating a particularly complex version of this workshop - one built around a two-sided marketplace model. In this case, there are two distinct journeys to understand, each with its own set of needs and expectations, yet deeply interdependent. Mapping both sides simultaneously - and exploring where their experiences intersect - was a fascinating and powerful exercise in alignment. Check out the post below and let me know what questions you have about why journey mapping is worth doing, and what makes the process most effective.

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I’m fascinated with how complex the Bay Area rental market is right now. This impressive market trend report comes from our infamous econ team at Apartment List. Shoutout to Rob Warnock on putting these together. On the surface, the headline is simple: Bay Area median rent is $2,950, up +4.4% YoY. But two steps deeper, it’s clear this isn’t “one market” — it’s a patchwork of micro-markets behaving totally differently. A few stats I find fascinating: 👉 San Francisco: $3,621 median rent (+12.5% YoY) with just 3.6% vacancy and only 6% offering concessions.  👉 Oakland: $2,523 median rent (+2.7% YoY), but 7.2% vacancy and a massive 49% concession rate.  👉 Across the OAK metro, 25% of properties are still offering 1+ month free — even with rents rising.  👉 And 35% of searches into the SF metro are coming from outside the metro (top inbound: San Jose, LA, Sacramento) My takeaway: we’re seeing pricing power return, but it’s uneven — and incentives are still doing a lot of work behind the scenes. That mix makes strategy (and execution) matter more than ever for our PMC partners. What stands out to you?

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Companies with excellent product demos see 3x higher conversion rates. Yet most SaaS teams treat demos as an afterthought, resulting in low engagement and missed opportunities. Discover 15 best practices that can elevate your demos and drive conversions - https://lnkd.in/g7FNrb68

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Sierra partnered with Curative to build their AI voice agent that's creating faster, better experiences for members and providers while freeing up their team to focus on what matters most: building deeper relationships

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In 2025, speed wins. But speed without alignment = wasted motion - more noise, more CAC, less revenue. That’s why the smartest teams are ditching traditional departments for GTM Pods- agile, cross-functional teams built around segments, motions and outcomes. → Marketing drives pipeline with Sales, not ahead of it → Sales shares real-time feedback that sharpens ICP and messaging → CS loops back post-sale insights that fuel expansion and reduce churn This isn’t about working harder. It’s about working together - on the right things. We call this the GTM Multiplier. It’s how execution compounds, pipeline converts faster, and revenue grows on-purpose. Full breakdown here:

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📈 Performance isn’t built by accident. It’s built by clarity. In SaaS, Digital and GTM teams, the difference between average and exceptional usually isn’t talent. It’s alignment: • Clear ownership • Defined commercial metrics • Structured accountability • Leadership that knows what “good” looks like Too many businesses scale headcount before they scale clarity. The result? Strong individuals. Underperforming systems. The companies winning in 2026 are the ones that design roles around impact, not activity, and hire people who understand both execution and commercial responsibility. If you’re scaling this year, ask yourself: ❓ Are our roles tied directly to measurable outcomes? ❓ Do our teams know exactly what success looks like? ❓ Are we building capacity — or capability? High-performing teams aren’t accidental. They’re intentional. #HiringStrategy #SaaSTalent #GTMTeams #DigitalGrowth #Leadership #LiveDigital

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A 5% lift in retention can raise profits by as much as 95%. That’s not theory – it’s math. More renewals. More referrals. More trust. For SaaS revenue leaders, retention is the quiet multiplier behind every growth story.

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The best time to sell your successful software company on your terms is when it has strong growth and has serious momentum. That’s when the right buyers want to buy. They see much better odds of continued growth and are willing to pay a premium. Darryl Pahl is the co-founder of DFnet, a Seattle-based company providing clinical trial data management software and services. Along with his wife and co-founder, Lisa Ondrejcek, they started the company more than 20 years ago after careers at Fred Hutchinson Cancer Research Center. The company runs DFdiscover, an enterprise-grade electronic data capture and management platform used in clinical studies worldwide. With offices in the U.S., Canada, and South Africa, DFnet has grown to over 50 employees and is approaching $10 million in revenue. Clients range from the U.S. Department of Veterans Affairs to nonprofits like PATH and major universities. Still independent and bootstrapped, DFnet has made key moves to prepare for the future—like bringing in a growth-focused CEO this year and stepping back to let her run the company. This is a good thing for their precious business, whether they choose to sell the company or not. They know that a growing, healthy company is worth more—to them or to someone else. And they will have much better negotiating power if they can walk away from any offer at any time. Check out this practical interview with Darryl Pahl on the Practical Founders Podcast. https://lnkd.in/gAJ3JtmM

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Turning Engineers into Influencers: A Repeatable System for Thought Leadership The best BD tool in technical services is not an ad. It is your engineers’ credibility. by Jenny K. Toole The problem Most firms agree SMEs are the most trusted voices. The challenge is bandwidth. People are busy, content is ad hoc, and drafts stall in review. You end up with a trickle of assets that do not support pursuits or move pipeline. Good news. There is a simple system you can run every quarter. The framework: Topic mining → SME briefing → 1-hour interview → content atomization → approval lane → distribution plan 1) Topic mining Start with demand signals: upcoming pursuits, client FAQs, RFP themes, regulatory moments, and win–loss notes. Score each idea on buyer value, proximity to revenue, and SME availability. Pick 3 to 5 topics for a 90-day cycle, mapped to target accounts or segments. 2) SME briefing Send a one-page brief 3 to 5 days before the interview: audience, business problem, desired outcome, five guiding questions. Confirm the use case you want: risk reduction, cost avoidance, time to value, or compliance assurance. 3) 1-hour interview Record one focused session with the SME and a facilitator. Use a buyer-first arc: Problem, Impact, Approach, Proof, Next Step. Capture specifics: before and after metrics, constraints, what changed operationally, what the client cared about most. Transcribe right away to speed drafting. 4) Content atomization From one interview, create a cohesive set: One technical paper or long-form article to anchor the theme One case study that shows the approach in the real world One webinar with the SME and a client-facing moderator Three short posts that pull highlights from the paper and case study Sales enablement: a one-slide solution narrative, a two-page brief, and three talk tracks for BD calls 5) Approval lane Predefine reviewers by asset type to prevent endless edits. Technical accuracy: SME and project manager Brand and positioning: marketing lead Legal and confidentiality: compliance owner Limit to two rounds. Use a checklist and a change log. Lock style rules for numbers, acronyms, and claims to cut friction. 6) Distribution plan Publish the anchor piece first. Release the case study within 7 days. Host the webinar within 21 to 30 days and align invites to ABM tiers. Repurpose into three short posts over 30 to 45 days, tag SMEs and partners. Enable BD with a short outreach email, a call script, and tracking codes for attribution. Need a jumpstart? DM me for a plug-and-play template and SME coaching steps. 💬 #ThoughtLeadership #ExecutiveLeadership #MarketingStrategy #GoToMarket #ABM #DemandGeneration #ContentMarketing #SalesEnablement #B2BMarketing #BrandStrategy #DigitalMarketing #MarketingImprovement

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