Matt Carmichael

Growing advertiser investment in journalism requires nuanced suitability approaches that give advertisers complete confidence and peace of mind. This is smart from The Minnesota Star Tribune and Brian Kennett, via Andrew Byrd https://lnkd.in/e4eWZntr

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Leo Chicago and Ipsos worked together to produce the 2025 HumanKind Study. The purpose of the research was an attempt to identify what's contributing most to the divisions in the country. The full report is provided below with key findings I found most interesting. Of US consumers ages 16 to 64 surveyed... 48% feel the American dream is dead. 44% spend more time on social media than they'd like. 53% feel AI-generated content will start to influence opinions, attitudes and the spread of misinformation. 56% think there is a loneliness pandemic. 59% agree the overuse of our phones is taking away from real-world experiences. 64% feel rich people get better access to healthcare. 60% think too many employers exploit loyal, hardworking employees. 48% agree immigrants are providing skills in the labor market that the US needs. 60% don't trust that governments and institutions have their best interests at heart. 77% feel optimistic about their life in the next 12 months. #consumerattitudes #trustininstitutions #worklifebalance #economicsecurity #americandream #economicanxiety #consumerbehavior #bigtech #socialmedia #digitaldetox #lonelinessepidemic #humanconnection #digitaldivide #economicinequality

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If you are curious about synthetic data and what’s next for market research join Amy Basile, MDRG, Inc. and Yabble™ tomorrow. #marketresearch #insights

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I first encountered artificial intelligence not as a concept but as a newsroom disruption. Automation, analytics, and algorithmic dashboards were quietly changing how stories were found, framed, and delivered. I could see the transformation, but I didn’t yet grasp its global scope. That question—how AI is reshaping journalism across contexts—eventually became a research project. The result is my latest publication in Computers in Human Behavior Reports. The study examines fifteen years of scholarly work to trace how journalism has integrated, resisted, and redefined AI—from early automation to emerging questions of accountability, transparency, and professional boundaries. The evidence points to a field in negotiation, not consensus: AI is neither salvation nor threat, but a structural force reshaping newsroom routines and journalistic judgment. #AI #Journalism #MediaResearch #DigitalTransformation #ComputationalMedia https://lnkd.in/gVzUh4A8

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https://lnkd.in/eDRkxUU9 Local news is under strain as shrinking resources and expanding news deserts weaken democratic accountability. AI poses new risks by diverting audiences and generating generic content, yet it can also help journalists process civic information and improve efficiency. Experts warn that AI must support, not replace, human reporting, and call for collaboration and government support to protect local journalism’s quality and diversity.

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Every journalist should be a data journalist to some extent. Here's my takeaway from the Investigative Reporters and Editors NICAR conference. Learn about Bright Data's program from journalists. Contact in the comments. #datajournalism

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Is legacy media doomed, or ready to reinvent itself? The Reuters Institute for the Study of Journalism's 2026 Journalism, Media & Technology Trends report (an exhaustive and impressive piece of research) hits hard: traditional news is squeezed between hyper-authentic creators who out-feel faceless institutions and agentic AI that might soon see bots outnumber human visitors to news sites. Does this signify a fightback for traditional media, or a slow fade to black? Nic Newman’s survey (280 execs, 51 countries) lays bare the divide: ⚠️ Media executives are pessimistic about journalism: only 38% are confident in its overall future (down 22 percentage points since 2022), but 53% are optimistic about their own business. ⚠️ Search traffic is expected to drop more than 40% in three years due to artificial intelligence answer engines like Google Overviews and ChatGPT. In response, they plan to increase original reporting (+91), analysis (+82), human stories (+72), video (+79), and audio (+71), while cutting generic content. Platform priorities are shifting: YouTube (+74), TikTok (+56), and artificial intelligence distribution (+61) are rising; X (-52), Facebook (-23), and search engine optimization (-25) are falling. 75% expect major disruption from advanced artificial intelligence, and bots may soon outnumber human visits. Creators are drawing away attention (70% concerned) and talent (39%); 76% plan to encourage creator-style journalism, with 50% targeting partnerships and 31% planning hires. Revenue focuses include subscriptions (76%), native ads (64%), and events (54%). Artificial intelligence content licensing is expected to be minor for 49% and substantial for 20% (mostly premium publishers). In newsrooms, artificial intelligence use is high for back-end automation (97%) and newsgathering (82%)—but results are mostly “promising” (44%) or “limited” (42%). 2026 buzz: vibe coding, digital provenance, AEO, liquid content. Bottom line: Brutal pressure meets genuine openings. Survivors will lean into irreplaceable human journalism: distinctive, trustworthy, multi-format, in a fluid, creator-driven world. This really is essential reading for anyone in media. Full report in comments. #Journalism #MediaTrends #GenerativeAI #CreatorEconomy #NewsInnovation #ReutersInstitute #DisruptiveTech #PravoZulu Campaign Catapult, Pravo Consulting https://lnkd.in/eZNCSY4z

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Policy advocacy campaigns, particularly on the state level, need to leave room for more creativity. In many state capitals, the press corps has dwindled significantly due to the difficult economics of the news business. The journalists that remain are doing great and necessary work, but time is a finite resource. Your issue is likely competing with a hundred other things going on in the state capital for the attention of the press, meaning securing coverage of your issue, or deeper coverage, of your issue is even more of a challenge. That's why it's so important to build in more latitude for creative approaches in both storytelling and tactics. That space for creativity makes a difference in every aspect of a campaign strategy-how you build your coalition, how you allocate resources, and how you choose to prioritize advocacy on specific policy areas. Earned media is still an important part of any campaign, but it can't be the only thing you do.

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Is your media coverage a standalone EB1-A criterion or just part of your original contribution? Let's clarify. Many applicants mistakenly treat press releases, radio interviews, or news features as separate EB1-A evidence categories. This is a critical misconception. In reality, media mentions are not standalone proof. They serve to reinforce your original contributions by demonstrating the impact and recognition your substantive work has achieved. The key is to tie every piece of coverage directly back to the meaningful contribution you've made in your field. Without this clear linkage, media coverage loses much of its weight. If you want your EB1-A evidence to stand out, reframe your media strategy not as isolated proof, but as amplification of your accomplishments. Have you struggled to organize your evidence or want advice on your EB1-A media strategy?

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Every year our team comes back from IPRRC with an armload of amazing PR studies, in-depth research focused on the effect media + comms has on the world. We sponsor an award, and this year's winner found that in disaster relief corporate good-doing punches above its weight. I wouldn't be flashy about it, but when you help substantively people will remember forever. As a reporter I saw Rockstar Energy provide an entire truck of water and their drinks when a supplier failed to deliver water for an event with 2,000 participants. It was enough to keep the event from being shut down on a disastrously hot day in Orleans (Ottawa). There wasn't a bill back to the local event organizers. I wrote about it, there wasn't Instagram back then. They just did the right thing.

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