Makaela Meadows, MBA

Empathy can be low in the modern age. Niall Dowling of Atomic says understanding who you’re selling to is key – and has nuanced research to help. https://buff.ly/3UmrqCl #B2Bmarketing #marketing #customerexperience #brands #ArtificialIntelligence

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Marketing success often comes down to how fast teams can respond. Real-time AI insights now allow marketers to monitor performance and adjust instantly improving results and reducing spend on underperforming tactics. This data-backed agility is reshaping a modern campaign strategy.

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Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the market, the tools and your needs. https://buff.ly/fQc9SLR #martechstack #technology #framework

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🧭 Too many “customer journeys” are just company org charts in disguise. Customers don’t care about internal silos—they care about clarity and ease. Perfect data isn’t the goal. Real behavior is. Test, learn, refine. The best brands design around people, not processes.

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Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, I share the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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In times of economic uncertainty, agencies face mounting pressures: shrinking budgets, heightened client expectations, and the challenge of doing more with less. Our latest Basis blog post delves into how agencies can turn economic turbulence into growth by leveraging tech-driven strategies. From automating routine tasks to unifying fragmented systems, the right tools can empower teams to focus on what truly matters: delivering exceptional client experiences. It's not just about surviving the storm, it's about building resilience and positioning for long-term success. Explore the full article 👇 #AgencyLeadership #TechDrivenGrowth #ExperientialMarketing #DigitalTransformation

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If you like to learn from your fellow practitioners, this Friday's call with Champion is a great opportunity. Gianna Scorsone will share what she's learned by working with all Champion customers, to build a framework for proving program impact. https://luma.com/saqj1ymn

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