About
At New York Life Insurance Company, our team's dedication to prudent expansion has been…
Articles by Luke
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How to Increase Your Self-Confidence in Five Easy Ways
How to Increase Your Self-Confidence in Five Easy Ways
Self-confidence is something that anyone can develop over time. If you’re being held back personally or professionally…
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How to Boost Staff Morale Quickly, Easily, and Effectively
How to Boost Staff Morale Quickly, Easily, and Effectively
The work environment you create for your staff should be safe, comfortable, and nurturing. It should be enjoyable yet…
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How to Switch Careers When You’re Ready for Change
How to Switch Careers When You’re Ready for Change
If you’re ready for a career change, there are many considerations you need to make. Among the most important is the…
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Ways to Increase Your Success in the Workplace
Ways to Increase Your Success in the Workplace
If you want a long, successful career with the company that you work for, there are some things you can do to ensure…
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How to Be a Better Member of a Team in Five Easy Steps
How to Be a Better Member of a Team in Five Easy Steps
How you work by yourself reflects on you. How you work with a team is even more impressive considering there may be…
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How to Clean Up Your Appearance Online
How to Clean Up Your Appearance Online
Your online presence can make or break you professionally. It’s often one of the first things employers look at after…
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How To Build Your Resume Like A Professional
How To Build Your Resume Like A Professional
Whether you are a new graduate or looking for employment opportunities, well-written resumes are critical when…
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7 Characteristics of Workplace Professionalism
7 Characteristics of Workplace Professionalism
The characteristics of workplace professionalism are timeless. Polished professionals excel as competent leaders…
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Things Your Future Self Will Thank You For
Things Your Future Self Will Thank You For
With so many things going on all at once, it’s often hard to be future-minded. That doesn’t mean that you shouldn’t…
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10 Ways to Become Better at Self-Promotion
10 Ways to Become Better at Self-Promotion
Self-promotion is essential today as personal branding is emphasized, encouraged, and executed. If you want to stand…
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Activity
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What a week in Amelia Island, FL at the New York Life Partners Meeting. Proud to share that we brought home the “View From the Top” national trophy,…
What a week in Amelia Island, FL at the New York Life Partners Meeting. Proud to share that we brought home the “View From the Top” national trophy,…
Liked by Luke Ferradj
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Big-time recognition for a standout leader. Congratulations to Ben Babcock on an exceptional 2025, earning the distinction of Leading Partner across…
Big-time recognition for a standout leader. Congratulations to Ben Babcock on an exceptional 2025, earning the distinction of Leading Partner across…
Shared by Luke Ferradj
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Chris and I were honored to receive the EVP Trophy from Head of Agency Sonali Virendra for Best New Organization Retention (Group 1) earlier this…
Chris and I were honored to receive the EVP Trophy from Head of Agency Sonali Virendra for Best New Organization Retention (Group 1) earlier this…
Liked by Luke Ferradj
Experience
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Education
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Eastern Illinois University
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Activities and Societies: Sigma Chi Fraternity Student Government
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Licenses & Certifications
More activity by Luke
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When I first had the opportunity to lead the Arkansas General Office, I found myself and my peers asking what is a "Community Champion Office". I…
When I first had the opportunity to lead the Arkansas General Office, I found myself and my peers asking what is a "Community Champion Office". I…
Shared by Luke Ferradj
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Sally Bird
Most advisors are selling to the wrong problem. That’s why they’re stuck in low-value engagements. Clients rarely tell you what they truly need. If you can’t see beyond the surface, you’ll miss the real opportunity. Learn how to uncover what matters most—and win the work that matters most. 🔗 https://lttr.ai/AfyKK #ClientDiscovery #BusinessAdvisory #HighValueSales #StrategicConsulting #ClientNeeds #SuccessionPlanning
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Faith Investor Services
In this week's episode of Faith & Retirement, Jay Peroni, CFP dives into one of the most pressing questions for listeners: Are you truly retirement ready? Many people assume their savings and 401(k)s are enough, but Jay explains why a Retirement Readiness Checkup is essential to uncover hidden risks and ensure alignment with both financial goals and biblical values. https://lnkd.in/ggcPcmj8
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Eaton Vance
In this week's edition of Coach’s Corner, Brian C. Smith, CFP®, introduces the HOPES framework, which stands for Hold, Options and Derivatives, Planned Giving, Exchange Funds, and Strategic Selling. This framework offers a comprehensive approach to addressing concentration risk and provides a strategic blueprint for diversification. Read here: https://mgstn.ly/46TRHOO
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Forefront Advisor Network
You Know You Add Value. Do Your Clients? Advisors deliver immense value—tax strategies, behavioral coaching, plan accountability—but if clients don’t see it, they won’t remember it. Vanguard’s “Advisor’s Alpha” framework estimates that advisors can add up to 3% in annual net returns through key services. But most clients can’t articulate what their advisor actually does for that fee (Vanguard, 2023). That’s a visibility problem, not a value problem. Start with this: ✔ Document where you save clients money or time ✔ Use language clients understand—“we helped reduce your tax bill by $5,200” beats “we did tax-loss harvesting” ✔ Track intangible wins like peace of mind or decision clarity and recap them annually 📞 Want to build a system that shows your impact—without adding hours of admin? 🔗 https://lnkd.in/e8SnsRQS #AdvisorAlpha #ClientRetention #AdvisorTools #ShowTheValue #ForefrontAdvisorNetwork #FinancialAdvisor #FinancialAdvisors
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Johnson Brunetti
Is financial success the result of luck or skill? In this week’s Money Wisdom Question Series, Heath Grossman, CFP® explores the debate. Uncontrollable factors like economic conditions, timing, and family background can certainly influence financial outcomes. But over time, consistent habits—saving regularly, managing spending, and staying disciplined—can play a major role in shaping long-term results. What’s your perspective… luck, skill, or a mix of both? ☘️ https://bit.ly/4rMaV0l #MoneyWisdomQuestionSeries #FinancialPlanning #RetirementPlanning
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Jennifer Tedder, MBA
This week, two key forces are driving market moves—rising tensions in the Middle East and the mid-week Fed meeting. From energy price spikes to safe-haven flows, tune in to this week's #TheWeekAhead, as CIO Gene Goldman unpacks what’s behind the volatility—and how investors can stay steady amid the noise. https://lnkd.in/eDzpPSxS
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