Louie Castro

Most DTC wellness brands are wasting earned media. I write “Best of” lists and product reviews for wellness publications, but most brands miss out so much opportunity. Getting featured is about 20% of the value, the other 80% comes from how you use it afterward. AI engines like ChatGPT and Perplexity pull a huge share (about 89%) of their citations from earned media, so a placement in Yahoo or Forbes isn’t just PR. It helps shape what gets recommended in conversational search. But a lot of teams announce the feature once on social and move on, leaving months of momentum on the table. The brands that get compounding returns treat every placement as anchor content: --> On-site: press badges above the fold on product pages can lift conversions 6 -17% --> Paid: whitelisted ads through the publication’s handle can cut CPA 30 - 50% --> Lifecycle: cart abandonment sequences built around the editorial proof point recover sales --> Organic: text-led video,, social, and blog posts that repurpose the key claims extends reach across platforms I’ve seen this from both sides, writing the content that gets brands discovered, and helping them translate that trust into a repeatable content system. If you want, I can share the checklist I use so you can turn one placement into 30 days of assets. :) Do you have a repurpose system or is it just a one-and-done announcement?

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Miami PPC is not “run ads and hope”. It’s war for high-intent clicks in one of the most competitive healthcare markets in the U.S. In Miami, the clinics that win PPC do 3 things better than everyone else: 1) They segment by service line and intent Emergency and urgent care Cosmetic and elective Specialty clinics Each needs its own keywords, ads, landing pages, and tracking. 2) They build landing pages that remove friction fast Clear offer Reviews and proof above the fold One next step (call or request appointment) No distractions, no “scroll forever”. 3) They protect lead quality aggressively Tight match strategy Negative keyword lists Call tracking and conversion filtering Because bad leads are the real budget killer. If your Miami PPC is getting clicks but not booked patients, it’s usually: keyword intent → landing page clarity → speed to contact. Full guide: https://lnkd.in/eW7zimh3 #MiamiMarketing #HealthcarePPC #GoogleAds

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Website Link Below: https://lnkd.in/dm2b_uZE See how Nadaré Co, a thriving jewelry brand, achieved over $1.2M in sales in just 1 year by leveraging Privy’s all-in-one Shopify marketing platform. From list growth to automated email and SMS campaigns, Nadaré Co streamlined their marketing tools while building strong customer relationships. ✨ In this video, you’ll discover: How Nadaré Co switched from multiple platforms to Privy for email and SMS marketing The role of Customer Success support in optimizing campaigns and automations Proven strategies for list growth, abandoned cart recovery, and automated revenue generation Real results including 30% open rates, 1.3K saved carts, and $128K recovered revenue Privy helps Shopify brands grow their email lists, drive repeat purchases, automate marketing flows, and recover lost sales with ease — all while giving founders expert guidance to confidently manage campaigns. #Privy #ShopifyMarketing #EcommerceSuccess #JewelryBrand #EmailMarketing #SMSMarketing #MarketingAutomation #AbandonedCartRecovery #ListGrowth #ShopifyGrowth #PrivyCaseStudy #PrivyForShopify #CustomerSuccess #ShopifyEmail #ShopifySMS #MarketingStrategy #ShopifyConversions #SmallBusinessMarketing #EcommerceMarketing #ShopifyStoreGrowth #PrivyMarketing #PrivySuccess #AutomatedMarketing #ShopifyAutomation #ShopifyBusiness #EmailCampaigns #SMSCampaigns #ShopifyTools #PrivyPlaybook

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🚀 Scaling a DTC brand isn’t luck—it’s sequencing. Every brand that breaks through the noise moves through 4 distinct phases: 1️⃣ Validation — Finding true product-market fit 2️⃣ Optimization — Streamlining operations and improving margins 3️⃣ Acceleration — Investing in acquisition, retention, and brand power 4️⃣ Systemization — Building scalable infrastructure and leadership We just shared the full framework in The 4 Phases of Scaling a Successful DTC Brand. 🎥 Watch here: https://lnkd.in/dFzAUdd8 #DTCGrowth #Ecommerce #BrandBuilding #Entrepreneurs

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If you’re a founder struggling with low conversions, here’s a 3-step plan. Most conversion problems are fixable once you know what to look for. 👇

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Why Franchisors Set Minimum Opening Requirements (And Why Most Miss Them) What are minimums? Franchisors often require a set number of members or opening performance metrics before a location is allowed to open. It’s in the FDD for one reason: success. Why do they exist? Because rent, payroll, and software start day one. Without pre-sold revenue, the owner eats every expense—and the customer experience suffers. Why do franchisees fall short? Because in a few short weeks they’re expected to: *Hire and train a team *Learn new systems *Market, sell, and manage construction *It’s too much. Most launch late, under quota, or not at all. How do you fix it? That’s why we built GPS Launch Assurance. We drive the pre-sales engine—marketing, buzz, and conversion—so franchisees hit their minimums and open strong. Franchisors set the standard. GPS helps you reach it. Because no one wins in franchising if the franchisee fails. Follow Growth Point Solutions if you want to open strong.

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Excellent point, Anthony. In my 28+ years in global apparel sourcing and merchandising, I’ve seen many brands invest heavily in demand creation but unintentionally ignore demand fulfillment discipline. The real competitive advantage today isn’t only creating demand — it’s ensuring the right product is available at the right moment with the right supply chain agility. That’s where strategic partnerships between brands and experienced manufacturing sources become critical. From the sourcing side in Bangladesh, when brands align early on core program planning, MOQ strategy, flexible capacity, and lead-time engineering, the so-called “availability gap” can turn into a margin and growth accelerator. Supply chain is no longer a backend function — it’s a revenue engine. Happy to exchange insights with founders and operators who believe availability is the new conversion rate. 🤝

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