Jonathan Slavin

CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”

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SMBs are now a meaningful category of streaming advertisers. One of the many factors accelerating overall CTV spends year over year.

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Our latest blog provides a comprehensive breakdown of the evolving advertising landscape, emphasizing the advantages of Connected TV (CTV) over other TV strategies. By integrating CTV with intent data, brands and marketers regain control over their desired audiences, allowing for tailored messaging and targeted spending. This approach also enhances the cross-channel and cross-device opportunities for attribution. There is little doubt that CTV will become more and more prevalent in the marketing mix for the vast majority of brands in 2026. Check it out below: https://lnkd.in/eiZbktjz Kevin Frisbie Lillian Morgan Delilah Adrian Sabrena Collins Chris Gruening

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Turns out ad tech is hard. Partnering with The Trade Desk would help get advertisers the features they want on the buy-side. But it wouldn't solve the challenge of categorizing the ChatGPT inventory and pricing based on intent.

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$ONAR ONAR is positioning itself for aggressive expansion—organically and through acquisition—as it continues to scale its integrated marketing technology stack and global client portfolio. #ThursdayThoughts @BuiltwithOnar @SCStocks https://lnkd.in/d5TyuSDU

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Really interesting piece. We’ve spent years in ad tech chasing sophistication, whether that's smarter targeting, deeper insights, or more automation. Sophistication without connection, however, isn't really progress. In my experience, it's closer to paralysis. The truth is, most teams don’t need more data. They need usable data. They need systems that connect, not compete. When we get that right, marketing becomes less about simply managing platforms and more about making decisions that actually move the business forward. That's the kind of infrastructure that changes everything. It's not the shiny new tech, but the connective tissue underneath it.

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MARCH 4, 2026 📰 The Trade Desk announced OpenTTD, their platform-pure-play. But the bigger news had already come from London six hours earlier. Find out what it was and why it matters for every company building or using ad tech ---> https://lnkd.in/ezVnvKBT

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Eaglecom continues to find new and unique ways to bring premium media inventory to nonprofits without the premium price. Our new partnership with the AdGood Foundation is a great example of how we are helping nonprofits navigate the complex CTV landscape. ⬇️⬇️⬇️ Read more from AdExchanger!

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Retail media is moving beyond the shelf. DSP, CTV, and social commerce are becoming standalone growth engines powered by commerce data according to Skai & Stratably's 2026 State of Retail Media Report. But as industry leaders told us, this requires dedicated strategy, expertise, and investment. Explore what this means for you: https://okt.to/SN9Jnd

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🎙️ Nick Stamoulis & the Brick Marketing team joined the American Marketing Association (AMA) Boston podcast to talk data, AI, & building marketing strategies that actually drive revenue. 🔥 From evaluating AI tools to the future of marketing measurement, check out the podcast: https://lnkd.in/e_CeNCtH​​​​​​​​​​​​​​​​ #brickmarketing #amaboston #bostonama #bostonmarketing

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