Andrew Shotland

PRESS RELEASE FOR IMMEDIATE RELEASE September 12, 2025 Site-First SEO Launches With New Bot Block Feature and Limited-Time PRO Discount Los Alamitos, CA – After months of development and countless iterations, Site-First SEO is officially live, offering website owners, marketers, and developers a smarter, simpler way to manage on-site SEO. Built as an all-in-one toolkit, Site-First SEO replaces the clutter of multiple plugins with a unified dashboard that makes optimization faster and more efficient. “SEO shouldn’t be complicated, messy, or scattered across half a dozen tools,” said Michael Winchester, creator of Site-First SEO. “Our mission was simple: build a single, performance-friendly plugin that helps site owners understand their data, take action, and grow their visibility without the usual clutter.” Key Features That Set Site-First SEO Apart Visits Tracking & Dashboard Insights – Real-time visitor data without third-party scripts. Headings & Images Audit – Find and fix missing alt text and structural issues. Titles & Meta with SERP Preview – Perfect how your pages appear in search results. Links Overview – Improve SEO and usability with streamlined internal link audits. Redirects & 404 Management – Capture errors and create smart redirects instantly. Sitemaps & Robots.txt – Automatic generation and customization built in. PRO Upgrade – Unlock advanced features like Bot Block (tracks and blocks harmful bot traffic), GEO (Generative Engine Optimization) tools, and expanded export capabilities. Built for Modern WordPress Sites Lightweight, fully compatible with WordPress 6.0+, and optimized for performance, Site-First SEO ensures a strong SEO foundation without slowing sites down. Early Success Stories Agencies, freelancers, and small business site owners testing Site-First SEO have already reported faster load times, cleaner structures, and fewer plugin conflicts. The streamlined setup saves time and reduces overhead. Availability and Special Offer Site-First SEO is free in the WordPress Plugin Repository. For advanced users, the PRO version is now available—featuring the brand-new Bot Block module—with a limited-time $20 discount on upgrades. For more details, visit sfs.michaelwinchester.com or search “Site-First SEO” in your WordPress dashboard. Media Contact: Michael Winchester Email: michael@michaelwinchester.com Website: https://lnkd.in/gQzsFUNG

1

The Trade Desk is launching Ventura, a new TV OS built on neutrality and transparency. It’s a direct challenge to the self-serving models of today’s TV platforms. Can it succeed in such a crowded marketplace? https://lnkd.in/g-54KV6G

7

1 Comment

Most people hear a problem and say, “I don’t know how to do that.” Robb Fahrion hears the same thing and says, “I do.” Even when he doesn’t. Then he figures it out — and that instinct turned into Flying V Group That difference matters. One response ends a conversation. The other becomes a business. On the Insert Innovation podcast Chapman University Argyros College of Business & Economics, We talked a lot about what that mindset looks like in today’s environment, especially as GEO (Generative Engine Optimization) starts to reshape how buyers discover companies. A few takeaways that stood out: • Search is shifting from links to answers • AI-driven discovery rewards credibility, not volume • Owned content and real expertise matter more than ever For agencies that actually understand SEO, GEO isn’t a threat — it’s a huge opportunity to help organizations capitalize on early stage behavioral change in the way people search. https://lnkd.in/gB-39USQ

9

4 Comments

[EN] Here, yet another take (with the brilliant Taylor Bloom) on how to deal with GPC (opt-out) signals, consent, potential lawsuits, and public enforcement - very relevant on the back of the recent #Disney fine in California, the largest #CCPA settlement to date (https://lnkd.in/eVTd26VJ). #privacy #law #adtech

20

2 Comments

California launches DROP: one-stop deletion requests across 500+ data brokers Privacy, when it works, should feel boring, like a quiet reduction in the surface area of your life that gets traded and resold. PCMag covers California’s new DROP tool, designed to let residents request deletion from hundreds of registered data brokers in one shot. It’s a small inversion of power: not a new promise from platforms, but a procedural lever backed by law. The friction shifts from individuals chasing opt-out forms to brokers proving compliance. Expect other states to watch closely, because tools like this turn “rights” into something closer to an actual user experience. This igns with the vCon specification created by pal Thomas McCarthy-Howe California’s DROP platform enables deletion requests across 500+ registered data brokers. For enterprises, this raises the bar on data lineage and vendor management: if consumers can trigger deletion cascades, your CRM, enrichment, and outbound stacks must tolerate record suppression without breaking segmentation, attribution, or compliance reporting. For comms and CX leaders, the payoff is tangible: less exposure to robocalls/spam narratives and a clearer privacy posture. For martech vendors, the near-term risk is churn if broker-derived datasets become harder to maintain or legally riskier. 📊 Market Impact - Increases compliance pressure on data brokers and downstream buyers using brokered identity data. 💡 Key Insight Regulation is becoming productized: policy is being delivered as a workflow, not a PDF. 🎯 Action Item Inventory any reliance on third-party data brokers; document deletion-handling processes and update privacy notices, contracts, and suppression logic. 📈 GTM Angle Privacy-forward positioning: offer “deletion-ready” data pipelines, suppression automation, and compliance reporting as a premium feature. Https://https://lnkd.in/gJJ_qMBF Jeff Pulver Lauren Pulver

4

New Tow Center report highlights growing tension in AI-era search: “We’re the providers of information…but Google now wants to be the distributor.” As zero-click answers rise, publishers face renewed pressure to prioritize direct audience relationships. https://lnkd.in/gzxcsgtY

2