Kasey Frahm

“Our average rep hits 50% of quota.” Oof. That's not a rep problem. It's a process problem. If your SaaS sales team's performance is consistently unpredictable, you’re missing real gaps in your ops. Reps manually scoring leads in outdated CRMs. No automation for routing or segmentation. Etc. AI can help, but before you add it to the mix, you need to define 4 things for every sales process: ⭕ Who is responsible for the process  ⭕ What tools are used to execute, track, and facilitate the process ⭕ The value the process brings to the organization  ⭕ The cost of the process Analyze these details and you can to identify gaps that AI can help close. Performance doesn’t break at the report. It breaks in the workflow. Fix the gaps first. Then AI can do what it’s supposed to: make the system even smarter. ➕ Follow for more insights on using AI in your SaaS ops.

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What turns a good sales call into a closed-won deal? From C-level engagement to proposal timing and follow-up strategy, this call has lessons every rep should hear. Watch the full breakdown:

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SDRs miss quota because they’re drowning in repetitive work They spend 70% of their time on tasks AI could handle fast Here’s what most teams get wrong They either automate nothing or try to automate everything The better approach is to split tasks by what’s repetitive vs what requires judgment Teams that use AI well save 2+ hours per rep daily and often see revenue lift The breakdown 👇

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Most M&A teams don't lack intelligence. They lack simplicity. Complexity creeps in. Alignment breaks down. Execution stalls when it matters most. Jim Buckley and Kison Patel are breaking down how top acquirers intentionally simplify their deals and protect value because of it. Buyer-Led M&A™ Masterclass 🗓️ 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟭𝟰 | 𝟭𝟭 𝗔𝗠 𝗘𝗧 You'll learn: 1️⃣ The 5x5x5 framework to align your team on value drivers 2️⃣ How to reduce friction with sellers without sacrificing rigor 3️⃣ How to replace rigid playbooks with judgment-driven execution Register now: https://hubs.ly/Q03Zxzq90

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Interesting stat from the Gartner CSO on compensation as a driver of B2B sales people. I don’t know what this means just yet, but I have a feeling that it’s got big implications for commercial leaders.

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The best part of California #SB253 and #SB61 compliance prep? Hearing how our customers are navigating the journey with confidence. 💡 “Persefoni is not just a data management tool. It’s an engine we use to accelerate progress on our 2035 net zero goals.” 📊 “Persefoni gives us the controls and transparency we need for SB 253, TCFD, and the raters and rankers our investors follow.” 🤝 “Persefoni’s customer service is a selling point. Nothing can beat it. They walked us through every single step, so we never felt like we were taking on the giants.” 💖 "If you had asked me eight months ago if it was possible to have the warm fuzzies about a software you use at work, I would have said no, that’s very silly. But I absolutely love the Persefoni platform.” ✅ “Internal audit told us SOC 1 and SOC 2 were non-negotiable. Persefoni was the only platform that checked both boxes.” 🌍 “Persefoni didn’t just give us software. They gave us a trusted partner. Our account manager added real capacity to our lean sustainability team." #carbonaccounting #climaterisk

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The Best Deals Aren’t Loud—They’re Just Harder to Find Deal flow hasn’t dried up—it’s gone private. In today’s early-stage market, the most compelling opportunities aren’t showing up in pitch threads or cold decks. They’re being shared quietly—through group chats, founder referrals, and trusted networks. We’re seeing a shift: • Fewer broad outreach rounds • More strategic stacking of checks • More time spent pre-round, not post-term sheet This is a return to signal over noise. Capital is still moving—just differently. Founders are optimizing for alignment. Investors are leaning on conviction, not momentum. 👇 If you're an investor, operator, or founder navigating this environment—we’re curating a high-signal network focused on real deals and real outcomes. DM to get looped in.

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Sales teams don’t need more opinions. They need clean evidence. Full traceability across every deal turns noise into fact. That’s how you build predictable execution and earn CFO trust. 🚀 Mark Pecaro breaks it down . ▶️ Watch the full episode: https://lnkd.in/eeCTu78z or 🎧 listen on Spotify: https://lnkd.in/eDw3GXDe #RevenueLeadership #RevOps #SalesExecution #AIinSales

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Most deal reviews still run on opinion. “How do you feel about this deal?” “Do you think pricing landed well?” A confident rep can make a shaky deal sound solid. A cautious rep can make a healthy deal sound risky. Confidence becomes the proxy for deal health. But confidence isn’t evidence. The best revenue teams are shifting deal reviews from narrative → signals → action. Full breakdown here!: https://hubs.li/Q046gc1l0

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Top SDR teams don’t rely on luck—they follow a repeatable system for cold emails that convert. • Personalization beats volume: Reference something specific about the prospect. • Clear value proposition: Focus on outcomes, not features. • Short and skimmable: 3–5 lines max, remove fluff. • One strong CTA: Make the next step obvious and easy. The difference between ignored emails and booked meetings is often just better copy. Tools like https://www.emareach.com/ help streamline personalization at scale without losing quality. Want to improve your reply rates and book more meetings? Book a demo: https://lnkd.in/d3rqTtaA #sales #coldemail #copywriting #b2b

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