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Is your marketing team mired in tactical one-offs? Is poor alignment impacting your…
Articles by Justin
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Is Recycling in Your Marketing Plan?
Is Recycling in Your Marketing Plan?
It probably won't save the environment. But content recycling, or repurposing, will save you time.
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Ready to Bust Some Egos? That's Where Marketing Collaboration Starts
Ready to Bust Some Egos? That's Where Marketing Collaboration Starts
You know the pitfalls of silo marketing. Human sacrifice.
3 Comments -
Meetings Are Devouring You
Meetings Are Devouring You
I heard the cliches. But I was shocked when I first saw it.
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Everything You Need to Know About the "U" Word but were Afraid to Ask
Everything You Need to Know About the "U" Word but were Afraid to Ask
Maybe you’re the type of person who doesn’t say you’re looking for an opportunity. Maybe you’d rather pick up the tab…
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Just in Time for Small Business Week: Four Lessons from a Serial Restaurateur
Just in Time for Small Business Week: Four Lessons from a Serial Restaurateur
It’s National Small Business Week, and Maddog’s Creamery & Donuts in Eastern Tennessee is enjoying a feat many…
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Your Store's Music Playlist Can Affect Buying Decisions
Your Store's Music Playlist Can Affect Buying Decisions
Did you know that numerous studies have shown that 90-plus-percent of shoppers prefer to patronize businesses that play…
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Do You Know These Facts About EMV?
Do You Know These Facts About EMV?
If you're a merchant, you've likely heard about EMV chip technology. If not, here are the basics: Consumers now have…
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Apps Help Mom and Pops Deliver the Goods
Apps Help Mom and Pops Deliver the Goods
With same-day delivery options being offered by the likes of Amazon, Wal-Mart and other big retailers, what’s a small…
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Activity
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As an event strategist, I feel like this needs to be said. Not every event needs an entirely new strategy. Some just need a shift. #eventstrategy…
As an event strategist, I feel like this needs to be said. Not every event needs an entirely new strategy. Some just need a shift. #eventstrategy…
Liked by Justin Rubner
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The next podcast up: Hiring Your Next Marketing Leader: What CEOs Get Wrong. In this short clip, executive recruiter and coach Huff Logue believes…
The next podcast up: Hiring Your Next Marketing Leader: What CEOs Get Wrong. In this short clip, executive recruiter and coach Huff Logue believes…
Shared by Justin Rubner
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This explains a lot. So computers/tech all day at school and iPads/gaming at home. I'm sure they are still doing the research but this makes sense.
This explains a lot. So computers/tech all day at school and iPads/gaming at home. I'm sure they are still doing the research but this makes sense.
Liked by Justin Rubner
Experience
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Education
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The University of Georgia
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Activities and Societies: News editor, science writer and columnist at The Red & Black, an independent student-run publication serving UGA.
Licenses & Certifications
Volunteer Experience
Courses
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Emory University's Screenwriting School
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General Assembly Digital Marketing Bootcamp
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Projects
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Breaking the Law
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Can you go a week without breaking the law?
Breaking the Law investigates victimless crimes, the everyday American lawbreaker and laws so crazy, they're criminal. With Congress introducing 55 new crimes each year — with 50 states and 40,000 cities following suit on a daily basis — our TV show demonstrates how it’s pretty much impossible to not break the law.
Breaking the Law is non-partisan. And non-preachy.
Our talented crew just filmed a demo episode and are seeking a…Can you go a week without breaking the law?
Breaking the Law investigates victimless crimes, the everyday American lawbreaker and laws so crazy, they're criminal. With Congress introducing 55 new crimes each year — with 50 states and 40,000 cities following suit on a daily basis — our TV show demonstrates how it’s pretty much impossible to not break the law.
Breaking the Law is non-partisan. And non-preachy.
Our talented crew just filmed a demo episode and are seeking a development deal.Other creators -
Organizations
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Atlanta Filmmakers Alliance
Executive producer, creator, writer
- Present
Recommendations received
8 people have recommended Justin
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Nike just blinked—and that’s how category leaders lose crowns. 👑 Nike’s “Runners welcome, walkers tolerated” Boston Marathon ad was 110% on-brand:…
Nike just blinked—and that’s how category leaders lose crowns. 👑 Nike’s “Runners welcome, walkers tolerated” Boston Marathon ad was 110% on-brand:…
Liked by Justin Rubner
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This is insanely good. Watched it over and over again to try to work out if they did it in one shot. New music video for Gener8ion and Young…
This is insanely good. Watched it over and over again to try to work out if they did it in one shot. New music video for Gener8ion and Young…
Liked by Justin Rubner
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Bottom-of-the-funnel marketing will ensure more retention and expansion and can uncover hidden problems with your solution. It's low-ish effort and…
Bottom-of-the-funnel marketing will ensure more retention and expansion and can uncover hidden problems with your solution. It's low-ish effort and…
Shared by Justin Rubner
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Webinars provide customers instant connection. It's just one low cost, high return tool in your customer marketing arsenal. For the full video with…
Webinars provide customers instant connection. It's just one low cost, high return tool in your customer marketing arsenal. For the full video with…
Shared by Justin Rubner
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Awareness and differentiation surpassed lead generation as the No. 1 and 2 marketing challenge in this recent report. As AI solutions continue to…
Awareness and differentiation surpassed lead generation as the No. 1 and 2 marketing challenge in this recent report. As AI solutions continue to…
Shared by Justin Rubner
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I wasn’t selected for a VP Marketing role this month (it happens 😉), but I gained some great insights about the job market that might help you, too.…
I wasn’t selected for a VP Marketing role this month (it happens 😉), but I gained some great insights about the job market that might help you, too.…
Liked by Justin Rubner
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You have 0.05 seconds to make an impression. Great share by: Kelly Mackenzie 🐻❄️ Original post below ⬇️⬇️⬇️ You have 0.05 seconds to make…
You have 0.05 seconds to make an impression. Great share by: Kelly Mackenzie 🐻❄️ Original post below ⬇️⬇️⬇️ You have 0.05 seconds to make…
Liked by Justin Rubner
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Revenue Works
Agencies are accountable for deliverables, in-house CMOs for revenue but take 6-12 months to ramp. Fractional CMOs own revenue from day one with strategy + execution. This article breaks down accountability across each model, including sales-marketing alignment, vendor consolidation, and board reporting. Learn why agencies fail at alignment, why in-house CMOs take time, and why fractional CMOs can fix broken marketing systems fast. Read more: https://lnkd.in/eRrYiFiT #FractionalCMO #MarketingLeadership #B2BSaaS
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Atmospherik
The hidden cost of siloed data? Performance. If your creative team, media team, and analytics team aren’t looking at the same model, you’re effectively running three different campaigns. The solution isn’t more dashboards. It’s alignment. A strong data spine that connects the entire funnel—from who you’re targeting, to what they see, to whether they convert. Growth doesn’t happen in silos. It happens when everyone’s working off the same map.
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CMO Alliance
Leading with confidence requires the right tools, network, and guidance, exactly when you need them. Marketing leadership can feel isolating. Complex decisions, fast-moving trends, high expectations. Your team looks to you for direction while you're solving today's challenges. Pro+ gives you what top CMOs rely on: → Frameworks from marketing leaders at Google, Microsoft, Salesforce, and more → Career-accelerating certifications → Direct mentorship from leaders who've already solved what you're facing → Summit passes included, so you can build valuable relationships With Pro+, you gain more than resources. You join a community of marketing leaders who believe growth happens through sharing and collaboration. Whether you're scaling a startup or steering an enterprise, you'll find peers who understand your challenges. The best career investments compound. Every framework, conversation, and skill builds on the last. Ready to lead with more clarity? Learn more about Pro+: https://lnkd.in/dNa9rvyx
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Celestial Digital Services (CDS)
Marketing data isn’t just numbers—it’s your roadmap. Start with: 1️⃣ Set clear goals 2️⃣ Track meaningful metrics 3️⃣ Spot trends, not noise 4️⃣ Test, tweak, repeat Turn insights into action, not just reports. What’s one data tip you swear by? Share below! 👇 #marketing #dataanalysis #businessgrowth #digitalmarketing #marketingtips
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Ravetree
Agency Operations: The Blueprint for Running a Well-Oiled Machine Discover the SCALE methodology for transforming agency operations into profit-driving machines. Learn proven strategies for resource optimization, workflow automation, and performance measurement that successful agencies use to achieve sustainable growth and competitive advantage. #AgencyOperations #WorkflowOptimization #AgencyManagement #ProjectManagement #ResourcePlanning #AgencyGrowth https://lnkd.in/eF9fDkdW
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