Josh Franklin

✔️Clients don’t want your flashy AI tools. They want data that backs your performance. In the latest episode of Between the Briefs, we explore how this translates into the world of legal amidst an industry-wide tech revolution. Tune in as Ashley Gibbs, Senior Director of Product Value, Engineers and Solution Sales Executives at Litera joins Adrian Cea and Joe Stephens for a candid conversation on why data quality makes or breaks AI success and is critical to drive positive change in tech adoption. Spotify: https://bit.ly/4gCOQ02 Apple: https://apple.co/47WBTfn YouTube: https://lnkd.in/gHjcNV8W #thestenostory #technologyinlaw #betweenthebriefs

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Google Analytics GA4 just supercharged its benchmarking dashboard—now tracking 20 raw, unnormalized metrics like "New Users" and "Total Revenue." This means sharper, more pragmatic insights, as your own operational scale is fused with industry benchmarks for dynamic, authentic comparison. Uncover genuine growth pockets and craft velocity with data that actually matches your business magnitude. The future of analytics is here—where are you steering your brand next? #AI #Marketing #Socialmedia #Branding #LinkedIn #Growth #Motivation #Digitalmarketing

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Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, Daniella Harkins shares the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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I’m incredibly excited to announce the latest Intuit Mailchimp product release! Our focus was simple: equipping retailers with the tools they need now to drive maximum revenue during the most critical time of year. The new features help our customers personalize with more precision, move faster, and measure the tangible business impact of every campaign. Some of the key product highlights built for the modern ecommerce marketer: - Global SMS with Multi-Audience Control: Retailers can send personalized SMS campaigns across multiple countries (US, UK, Australia, Europe) from a single Mailchimp account, all while tracking performance in a unified dashboard. - Smarter Segmentation & Behavioral Triggers: Our updated Shopify integration unlocks rich behavioral data—like page viewed, search submitted, and product viewed—turning these insights into powerful, revenue-driving triggers. - Audience Analytics: We’ve made it easier to identify top-converting segments with an improved UI and growth tracking, helping marketers optimize campaigns faster and measure ROI in real-time. - Holiday-Ready Assets: New seasonal email templates and automation flow templates make it simple to build beautiful, on-brand campaigns quickly, especially critical as 43% of shoppers made a purchase tied to an early holiday moment. When marketers can quickly and accurately turn data into action, they unlock new ways to serve existing customers and acquire new ones. That’s the power of the Intuit platform! https://lnkd.in/g3cpdAaT

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