Jeff Marcoux

Jeff Marcoux

Greater Seattle Area
6K followers 500+ connections

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Argano

About

As an accomplished marketing leader, CMO, and Fractional executive, I excel in driving strategic initiatives that bridge the gap between marketing and sales, optimizing revenue growth and enhancing market penetration. My expertise lies in leveraging data-driven insights and innovative digital marketing solutions to spearhead transformative growth and operational excellence in B2B environments.

I am passionate about challenging the status quo, staying on the leading-edge, and creating solutions that fill the funnel, accelerate pipeline, and increase win-rates. I partner with CEOs and CMOs to overhaul and enhance their business strategy, go-to-market strategy, and turn their teams into intelligent growth engines that care about the full funnel. I also teach advanced digital marketing and demand generation courses to students looking to set themselves apart in the industry. My goal is to create and run the most sales-centric marketing team in the world.

Jeff's Goals:
-Take a company public
- Be on a public board
- Revolutionize customer experience for a brand
- Climb Vinson Massif in Antarctica
- Be a good dad (In Progress)
- Be a CMO (Check)
-Speak at SXSW (Check - Shared the stage with Donny Osmond!)
-Climb Mt. Rainier (Check)
-Run Tough Mudder (Check)

Articles by Jeff

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Activity

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Experience

  • Argano

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    Greater Seattle Area

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    Seattle, Washington

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    Greater Seattle Area

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    Greater Seattle Area

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    Remote

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    Bellevue, WA

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    Greater Seattle Area

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Education

Licenses & Certifications

Volunteer Experience

Publications

  • Reimagine Marketing: Agility

    Microsoft

    Agility. When we hear the word, we often think of athletes, runners, physical agility. But in marketing? Agility is life; your bloodline to quickly respond to your customers, adapt to changing market conditions, to take advantage of moments before they fade or become fads. Businesses can no longer market at the speed of their industry, they need to change, innovate, and market at the speed of their customer. We are seeing the impact of this with new startups rising and directly impacting the…

    Agility. When we hear the word, we often think of athletes, runners, physical agility. But in marketing? Agility is life; your bloodline to quickly respond to your customers, adapt to changing market conditions, to take advantage of moments before they fade or become fads. Businesses can no longer market at the speed of their industry, they need to change, innovate, and market at the speed of their customer. We are seeing the impact of this with new startups rising and directly impacting the bottom line of big brands. The difference? Agility. Today’s brands have to keep pace with the rapidly changing consumers, their technology, and their customers’ journeys.

    Other authors

  • Project Evolution- Marketing Planning

    Microsoft

    Welcome to the inaugural edition of Project Evolution, a publication addressing the art of the possible and the science of the probable around dynamics customer relationships.

    We set out to create a publication by business practitioners for business practitioners – very different from typical Microsoft fare, which can be heavy on technology and Microsoft products and services. We’re thrilled to invited you to browse the though-provoking ideas in this issues through a marketing…

    Welcome to the inaugural edition of Project Evolution, a publication addressing the art of the possible and the science of the probable around dynamics customer relationships.

    We set out to create a publication by business practitioners for business practitioners – very different from typical Microsoft fare, which can be heavy on technology and Microsoft products and services. We’re thrilled to invited you to browse the though-provoking ideas in this issues through a marketing practitioner's lens.

    Other authors
    See publication

Courses

  • Blogging for Business

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  • Content Marketing

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  • Neuroscience & the Psychology of Marketing

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  • Social Analytics & Targeting

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  • Transmedia Storytelling

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Honors & Awards

  • Best ABM Acquisition Program, ABMies

    FlipMyFunnel

  • Program of the Year, Demand Generation & Account Based Marketing

    Forrester & Sirius Decisions

    Driven by the conversations of Forrester SiriusDecisions analysts with hundreds of organizations, Programs of the Year showcase the programs our analysts have chosen as best-in-class across marketing, sales and product disciplines. This award is for the Demand Generation and Account Based Marketing.
    https://summit.siriusdecisions.com/sessions/dm_programs-of-the-year-demand-and-account-based-marketing

  • Executive Briefing Center: Performance Excellence

    Microsoft

    Marcoux delivered over 70 executive briefings to Microsoft's largest clients, driving millions in influenced revenue and new opportunities.

  • Executive Briefing Center, Performance Excellence & Top Speaker

    Microsoft

  • Excellence in Leadership

    Impact13

  • Impact Award: Educational Content & Promotion Webinar- Subject, Internet Marketing

    Internet Marketing Association

  • Congressional Recognition for outstanding leadership in the field of Internet Marketing

    United States Congress

  • 2012 Impact Awards: Best B2B Marketing Solution

    Internet Marketing Association

  • Top 5 Coolest Infographics of 2015

    Inc.

    Created infographic on the psychology of sales & marketing and was listed as one of the top 5 coolest infographics of 2015 by Inc. http://www.inc.com/anna-hensel/best-of-inc-2015-coolest-infographics.html

Organizations

  • Internet Marketing Association

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    - Present

  • Washington CASH

    Board Member

    - Present

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