“James is an innovator in helping clients and partners push the boundaries of what’s possible in product marketing to drive brand awareness and ultimately sales. Taking a partners in profit approach to media buying and custom marketing programs, his agency continues to create award winning programs pushing the boundaries beyond traditional media. ”
James Schiefer
Newport Beach, California, United States
7K followers
500+ connections
7K followers
500+ connections
About
I build companies where brand, culture, and growth intersect.
My focus has always…
Activity
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I built BeDifferential because I believed there were people on the edges of automotive and motorsport culture who just needed a different door in…
I built BeDifferential because I believed there were people on the edges of automotive and motorsport culture who just needed a different door in…
Liked by James Schiefer
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Grateful to be working with a founder of this caliber. Learning a lot.
Grateful to be working with a founder of this caliber. Learning a lot.
Liked by James Schiefer
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I recently joined the MTB Podcast by Worldwide Cyclery to talk about "EXT" EXTREME RACING SHOX. We touched on our roots in motorsport and how that…
I recently joined the MTB Podcast by Worldwide Cyclery to talk about "EXT" EXTREME RACING SHOX. We touched on our roots in motorsport and how that…
Liked by James Schiefer
Experience
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Education
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Marketing Committee
Octane OC
- 2 years
Economic Empowerment
I participate in the Octane Marketing Committee where I help guide and advise the Octane Marketing team on their strategy and communication outreach.
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Safety engineering means being obsessed with the details people never see. During a personal trip out to Detroit, I was fortunate enough to get a…
Safety engineering means being obsessed with the details people never see. During a personal trip out to Detroit, I was fortunate enough to get a…
Liked by James Schiefer
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Over nearly 20 years, I’ve had the privilege of working with Hagerty—helping build the brand through PR, events, creative, and philanthropy. What…
Over nearly 20 years, I’ve had the privilege of working with Hagerty—helping build the brand through PR, events, creative, and philanthropy. What…
Liked by James Schiefer
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Launching something that means a lot to me, Motivation. This podcast is my way of giving flowers to the people building, creating, and pushing our…
Launching something that means a lot to me, Motivation. This podcast is my way of giving flowers to the people building, creating, and pushing our…
Liked by James Schiefer
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What an incredible weekend in Lisbon as we hosted the official Cayenne Electric International Launch for our U.S. dealer partners. Bringing our…
What an incredible weekend in Lisbon as we hosted the official Cayenne Electric International Launch for our U.S. dealer partners. Bringing our…
Liked by James Schiefer
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Sending a big thank you to the attendees and car owners that made Air|Water Driven by Mobil 1 a global happening and the brands that debuted new…
Sending a big thank you to the attendees and car owners that made Air|Water Driven by Mobil 1 a global happening and the brands that debuted new…
Liked by James Schiefer
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Influencer marketing only works if it actually moves something. Not just reach. Not just content. Not just awareness. Real impact. That…
Influencer marketing only works if it actually moves something. Not just reach. Not just content. Not just awareness. Real impact. That…
Liked by James Schiefer
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What a great week here in Chicago spending time with our friends at ‘Go Grocer’ who are now carrying Fun Times Soda Pop in Chicagoland! Thanks to…
What a great week here in Chicago spending time with our friends at ‘Go Grocer’ who are now carrying Fun Times Soda Pop in Chicagoland! Thanks to…
Liked by James Schiefer
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What I love most about car culture has never been just the cars. It’s the gathering. The conversations over ☕ before the engines turn over. The…
What I love most about car culture has never been just the cars. It’s the gathering. The conversations over ☕ before the engines turn over. The…
Liked by James Schiefer
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Greg Needham
Liga ACE Esports highlighting what they do best. Partnerships that integrate into content, gameplay, teams, casters and creators! immersive features like Face-to-Face Matchup, Precision Play and Game Face Interviews makes OneBlade part of the broadcast, not just an ad. now that's true partnership Octavio Echeagaray!
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Sébastien Audoux
The LPGA's new media deal represents a significant leap forward for women's golf and it's impossible not to be excited about what's coming. Starting next year, the production quality will transform dramatically: - 50% more cameras than 2025, delivering comprehensive hole and shot coverage - Enhanced slow-motion capabilities and 3x more microphones to capture the atmosphere and emotion of competition - Drone coverage showcasing both venue beauty and player skill - Expanded athlete storytelling, including broadcast walk-and-talks with players and caddies That last point deserves emphasis. Storytelling has been severely underutilized in women's golf, and it could be transformative for the tour's growth. When done right, compelling narratives are incredibly powerful, but they require thoughtful execution. I'm less convinced about the linear strategy. CNBC airing live golf feels like a step sideways when streaming platforms and YouTube should be the priority at this stage. Still, more distribution rarely hurts. Here's my concern: while these domestic improvements are impressive, the LPGA currently only provides a backhaul feed for US tournaments, no enhanced feed, no true world feed. International partners deserve better. I hope some of this investment extends beyond domestic borders to create a more robust product globally. The bigger question: Will we see similarly bold thinking applied to international media distribution? As someone who misses watching (and occasionally calling) LPGA tournaments, I'm hoping this signals the beginning of a broader transformation in how the tour approaches global media strategy. Women's golf deserves world-class coverage everywhere, not just in one market.
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David Lasday
Sphere just proved immersive venues can print real cash. Sphere Entertainment Co. stock jumped 23% after reporting $394M in quarterly revenue, delivering its first profitable quarter since the Las Vegas venue opened. The headline driver. Ticket demand for “The Wizard of Oz” experience, which carried a majority of the growth and reinforced that premium, tech-enabled live experiences can command sustained pricing power. CEO James Dolan also confirmed expansion plans for new Sphere venues in Abu Dhabi and Maryland. Here’s why this matters: • This is validation that next-gen venues are not experimental capex projects. They can generate operating leverage once programming stabilizes. • IP-driven immersive shows are becoming recurring revenue engines, not one-off spectacles. • International expansion signals confidence in replicating the model beyond Vegas tourism flows. Sphere sits at the intersection of sports, entertainment, real estate, and media technology. When the content hits and utilization improves, the fixed-cost structure flips from drag to advantage. The bigger theme. Premium live experiences are outperforming traditional media because they cannot be replicated digitally. In an AI-saturated world, scarcity and physical immersion are becoming more valuable. High-tech venues are evolving from novelty assets into institutional infrastructure. #SportsBusiness #LiveEntertainment #ExperientialEconomy #SportsInvesting #VenueDevelopment #MediaRights
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Michael Beach
U.S. TVOS platform revenue by company: 1) Roku OS (Roku) - $3.5B (25%) 2) Fire TV (Amazon) - $2.4B (17%) 3) Android TV (Alphabet) - $2.2B (15%) 4) Tizen Smart Hub (Samsung) - $1.5B (11%) 5) Apple TVOS (Apple) - $763M (5%) 6) WebOS (LG) - $759M (5%) 7) SmartCast (Vizio) - $738M (5%) 8) Xumo (Comcast/Charter) - $189M (1%) 9) Other - $2.4B (17%) Read the full post: https://screenwa.rs/9337d9
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Court Johansson
No More $0s on the Finance Log! We had a great conversation yesterday with a dealer principal, GSM, and the finance team. The focus? One powerful challenge: How do we eliminate zeros from the daily F&I report and drive profitability in every deal? In the powersports industry, nearly 50% of our deals are cash — and it’s easy for those to slip through the cracks without any F&I product sales. We also see something else far too often: “One-trick ponies.” Finance managers who crush it on VSC and GAP… but don’t offer anything beyond that. But here’s the truth: There are more tools in the F&I toolbox — and when you use them, your per-copy average increases fast. • Don’t stop at VSC and GAP. Present tire & wheel, prepaid maintenance, theft protection, battery plans, payment protection — give customers choices. • Treat cash buyers like finance customers. Every cash deal is a chance to protect the unit and create value. • Make “No More Zeros” your department’s rally cry. A zero on the finance log means a missed opportunity. ✅ Small mindset shift. ✅ Huge impact on gross. ✅ Per-copy numbers climb — fast.
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