Holly Tate

Every day, businesses strive to craft attention-getting tweets that gain positive attention. Forbes Communications Council members share tips for writing engaging tweets that aren't open to misinterpretation.

To stay ahead of their competitors, companies need to stay up-to-date on current communication technologies and marketing trends. Recently the spotlight has been on artificial intelligence (AI) and its potential applications. There are plenty of predictions making the rounds on how AI will be used in brand marketing and communications in the near future.

Seasoned experts in the communications and marketing industry know which way the wind is blowing—many are already laying the groundwork… Show more

To stay ahead of their competitors, companies need to stay up-to-date on current communication technologies and marketing trends. Recently the spotlight has been on artificial intelligence (AI) and its potential applications. There are plenty of predictions making the rounds on how AI will be used in brand marketing and communications in the near future.

Seasoned experts in the communications and marketing industry know which way the wind is blowing—many are already laying the groundwork for AI applications in their own work. Bringing their expert insights right to your proverbial door, 12 members of Forbes Communications Council share their top AI predictions, as well as how savvy marketers can get ahead of the trend. Show less

Every successful entrepreneur knows that setting goals for the coming year is a necessary step for staying on track throughout the coming months—it’s difficult to chart a course when you haven’t chosen a destination. Working with your team to set strategic marketing goals for the new year is not only a good idea, but necessary.

Yet, setting goals is only half of the battle. The other half is staying on track to reach those goals throughout the entire year. To help you stay the course, 15… Show more

Every successful entrepreneur knows that setting goals for the coming year is a necessary step for staying on track throughout the coming months—it’s difficult to chart a course when you haven’t chosen a destination. Working with your team to set strategic marketing goals for the new year is not only a good idea, but necessary.

Yet, setting goals is only half of the battle. The other half is staying on track to reach those goals throughout the entire year. To help you stay the course, 15 members of Forbes Communications Council detail one key factor that can ensure progress stays on track throughout the coming 12 months. Show less

As an employer or team leader, one of your key roles is to help develop your employees’ unique strengths and interests within their respective roles. Regularly setting goals for your team members not only builds their engagement and work satisfaction, but also boosts productivity.

The start of a new year is a great time to review strengths — as well as areas that may need improvement — and to set appropriate benchmarks for each of your team members. Together, you and your employees can… Show more

As an employer or team leader, one of your key roles is to help develop your employees’ unique strengths and interests within their respective roles. Regularly setting goals for your team members not only builds their engagement and work satisfaction, but also boosts productivity.

The start of a new year is a great time to review strengths — as well as areas that may need improvement — and to set appropriate benchmarks for each of your team members. Together, you and your employees can set professional goals that will best serve both their and your company’s interests.

Below, a panel of Forbes Communications Council members explain how they strategize with their employees to set goals that ultimately increase engagement and productivity. Show less

The new year brings new opportunities and, for some, may even prompt thoughts of a career change. For individuals re-evaluating their career focus, a new gig in communications might seem like a step in the right direction.

Before you make the leap, it’s important to be aware of the skills needed and the challenges you’ll face on a daily basis. It helps to get an insider’s perspective, so we asked members of Forbes Communications Council to offer their advice for professionals entering… Show more

The new year brings new opportunities and, for some, may even prompt thoughts of a career change. For individuals re-evaluating their career focus, a new gig in communications might seem like a step in the right direction.

Before you make the leap, it’s important to be aware of the skills needed and the challenges you’ll face on a daily basis. It helps to get an insider’s perspective, so we asked members of Forbes Communications Council to offer their advice for professionals entering the communications field for the first time. Here’s what they had to say. Show less

One of the most effective ways to engage potential customers is by grabbing their attention with an appealing story. Once hooked, your audience may seek out more of your content, getting to know your company better and choosing to do business with you. An engaging story may not only catch consumers’ interest once, but also keep them coming back for more — possibly even going viral.

But what’s a brand to do if their product or topic could be considered “dry”? A complex or esoteric topic… Show more

One of the most effective ways to engage potential customers is by grabbing their attention with an appealing story. Once hooked, your audience may seek out more of your content, getting to know your company better and choosing to do business with you. An engaging story may not only catch consumers’ interest once, but also keep them coming back for more — possibly even going viral.

But what’s a brand to do if their product or topic could be considered “dry”? A complex or esoteric topic can make it a challenge to create a story that not only appeals to the public at large, but also helps them understand why they need your product or service. We asked 15 members of Forbes Communications Council to provide their best strategies for turning “dull” subjects into engaging stories capable of capturing an audience — and new customers. Show less

Micro-influencer marketing is becoming an increasingly used tactic among today's brands. In fact, there are plenty of articles with evidence to suggest that working with "smaller," niche-based social media personalities may yield better results than working with larger celebrities.

To reap the benefits of micro-influencers, you must ensure you find the perfect fit for your brand in terms of audience, content, brand values and voice. Below, 10 Forbes Communications Council members advise… Show more

Micro-influencer marketing is becoming an increasingly used tactic among today's brands. In fact, there are plenty of articles with evidence to suggest that working with "smaller," niche-based social media personalities may yield better results than working with larger celebrities.

To reap the benefits of micro-influencers, you must ensure you find the perfect fit for your brand in terms of audience, content, brand values and voice. Below, 10 Forbes Communications Council members advise on how marketers can evaluate an influencer's potential impact and brand fit before they begin working together. Show less

Today, brand transparency is crucial to consumers. Customers want to trust your business before considering your goods or services. You can't just be a powerhouse that offers great deals and quality products; you have to prove to potential buyers that you care about their wants and needs.

We asked the experts at Forbes Communications Council about how brands can communicate authentically with consumers. Here's what they had to say.

In today's tech-advanced world, marketing efforts are increasingly targeted. However, there's a fine line between personalizing your ads and overstepping boundaries. Being too knowledgeable about their habits and preferences can be off-putting and downright creepy to consumers, driving them away instead of attracting their attention.

Forbes Communications Council members offered creative yet unobtrusive ways to personalize your marketing messages to consumers. Learn from their advice to… Show more

In today's tech-advanced world, marketing efforts are increasingly targeted. However, there's a fine line between personalizing your ads and overstepping boundaries. Being too knowledgeable about their habits and preferences can be off-putting and downright creepy to consumers, driving them away instead of attracting their attention.

Forbes Communications Council members offered creative yet unobtrusive ways to personalize your marketing messages to consumers. Learn from their advice to customize your approach and reach your customers in a respectable manner. Show less

No matter how well your current system works, someone is always looking to find a better way. This isn't a bad thing: Stronger approaches mean more efficiencies and solving sticking points that can cause grief for everyone involved. But there are a lot of potential solutions being explored out there, ranging from introducing artificial intelligence and blockchain tech to better handle data to trends focusing on improved storytelling and content creation.

So how do you know what trends to… Show more

No matter how well your current system works, someone is always looking to find a better way. This isn't a bad thing: Stronger approaches mean more efficiencies and solving sticking points that can cause grief for everyone involved. But there are a lot of potential solutions being explored out there, ranging from introducing artificial intelligence and blockchain tech to better handle data to trends focusing on improved storytelling and content creation.

So how do you know what trends to pay attention to and which to ignore? To help point you in the right direction, seven members of Forbes Communications Council describe the major trends they see coming in their industry in the next two years and what these changes may mean. Here’s what they had to say. Show less