Heather Wetzler

Heather Wetzler

Santa Monica, California, United States
14K followers 500+ connections

About

Heather Wetzler - former startup founder, business owner, and always an entrepreneur at…

Articles by Heather

Activity

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Experience

Education

Volunteer Experience

  • 826LA Graphic

    Tutor

    826LA

    - Present 18 years 1 month

    Children

    826LA is a non-profit organization dedicated to supporting students ages 6 to 18 with their creative and expository writing skills, and to helping teachers inspire their students to write.
    Our services are structured around our understanding that great leaps in learning can happen with one-on-one attention, and that strong writing skills are fundamental to future success.
    With this in mind, we provide after-school tutoring, evening and weekend workshops, in-school tutoring, help for…

    826LA is a non-profit organization dedicated to supporting students ages 6 to 18 with their creative and expository writing skills, and to helping teachers inspire their students to write.
    Our services are structured around our understanding that great leaps in learning can happen with one-on-one attention, and that strong writing skills are fundamental to future success.
    With this in mind, we provide after-school tutoring, evening and weekend workshops, in-school tutoring, help for English language learners, and assistance with student publications.
    All of our programs are challenging and enjoyable, and ultimately strengthen each student's power to express ideas effectively, creatively, confidently, and in his or her individual voice.

  • Black Girls CODE Graphic

    Volunteer - Los Angeles

    Black Girls CODE

    - Present 10 years

    Children

  • Network for Teaching Entrepreneurship (NFTE) Graphic

    Volunteer

    Network for Teaching Entrepreneurship (NFTE)

    - Present 8 years 4 months

    Children

  • DECA Inc. Graphic

    Judge

    DECA Inc.

    - Present 9 years

    Children

Publications

  • How to navigate a niche Social Community and Social Network

    iMedia Connection

    Get in the conversation
    I'm still surprised at the number of brands that invest hundreds of thousands of dollars to directly reach a community, and then don't show up for the party. This is where that early planning you did with your social media, PR, and other teams really pays off: Plan for dedicated resources to ready you to participate in the conversation and give your campaign greater legs. People want to know the brand they're gathering around is hearing them, and they aren't just…

    Get in the conversation
    I'm still surprised at the number of brands that invest hundreds of thousands of dollars to directly reach a community, and then don't show up for the party. This is where that early planning you did with your social media, PR, and other teams really pays off: Plan for dedicated resources to ready you to participate in the conversation and give your campaign greater legs. People want to know the brand they're gathering around is hearing them, and they aren't just being used for some case study. If you're holding a contest within a publisher's community, get your social media team in there and collaborate with the publisher's. Be ready to respond if your oil and water communities end up in a catfight or if less-than-positive comments start to appear.

    See publication

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