Harry Glaser

More proof assets do not equal credibility. When proof is thin, don't make loud claims. Use a repeatable way to prove what you’re saying. The failure mode is simple. Startups makes claims without evidence and buyers can see the guess work As a PMM fix it with stacked proof One layer per core claim and standardizes it- claim → proof → measurement. Level 1: Mechanism proof Share screen flow, workflow diagram, demo steps that customers can relate to Level 2: Workflow proof Show steps removed, steps added, handoffs changed in the customer's process Level 3: Early signal proof Activation, time-to-first-value, usage frequency, retention trend, pilot completion. Level 4: Outcome proof Show potential win rate, conversion, cycle time, costs saved, revenue impact. Only if you can attribute it. Operating rule: Do not publish a claim above your highest proof level. If you don’t have outcomes, you still have options. Run a pilot to validate what is sticking and that can be the proof point Define the pilot user and workflow. Define one success metric tied to the workflow. Define one adoption metric tied to usage. Define the time window. Show what “good” looks like. At Awvent when we had no customer we applied this process with countless potential customer..refined it with every feedback...eventually landing our first customer ( always a sweet feeling) As early stages startup this is one way you stay credible while the product is still earning outcomes.

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The hottest role in AI startups right now isn’t Forward Deployed Engineers. It isn't GTM Engineers. It’s Deployment Strategists. Decagon calls it an “Agent Product Manager.” Harvey calls it a “Solutions Architect.” Palantir Technologies has had versions of this role for years. And the salaries are climbing fast: - Decagon: $200k–$285k - Palantir Technologies: $120k–$200k - Figma: $150k–$260k - Ramp: $100k–$180k - Harvey: $190k–$260k So who are these people? They are usually pseudo-technical -- CS or engineering majors, or folks with technical work experience. Many come from 2 years in consulting, IB, or PE, then jump into startups to get their hands dirty. They are young, hungry, polished, and comfortable being in front of customers. What do they actually do? They make sure enterprise AI deployments succeed. A $100k+ deal does not survive on a nice pitch or a self-serve onboarding flow. It survives if the customer sees value in the pilot. That means: - Embedding directly with the customer - Designing prompt logic for specific workflows - Working with engineering to align integrations and data flow - Helping exec teams define their AI roadmap - Running feedback loops into product and GTM Why does this role matter so much? Because enterprise AI is messy. Integrations, data transfer, and adoption make or break a deal. Most buyers are using AI for the first time, and each has unique workflows. Deployment Strategists bridge that gap. They own the outcome. They are accountable for making pilots successful, which often means millions in revenue down the line. At Conversion, Sam Bochner has been leading this work for us. We are now thinking about scaling it into a full team. Because a few successful pilots can fund an entire department, and the cost of failed deployments is too high to ignore. Is this just a rebrand of customer success? Not really. Success is about answering tickets and renewals. Deployment Strategy is about going deep with a few enterprise accounts, extracting maximum value, and ensuring the pilot closes into a multi-year contract. Call it Agent PM, Solutions Architect, or Deployment Strategist. Whatever the title, this is becoming one of the most important roles in AI SaaS.

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The Headline family is experiencing incredible momentum, and today our portfolio company DeepIP is announcing a $25M Series B, bringing total funding to $40M.  This is the kind of company that doesn’t just add AI to a workflow, but it sets the standard for an entire category. The momentum speaks for itself: 1️⃣ 10x ARR growth in < 18 months 2️⃣ Trusted by 400+ law firms and leading corporate IP teams globally 3️⃣ 2M+ chats on the DeepIP platform We’ve had the chance to back FX (Francois-Xavier) L. and Edouard D., leading their Seed round with Headline. Watching them take on a problem as complex and high-stakes as patent work has been genuinely impressive. And working with them has been an absolute pleasure: these 2 are coupling very high ambition and humility. Tech built in Europe, but opening the US office very early and FX starting a life in NYC with his family with 0 hesitation in order to build a global category leader in the IP industry. What convinced me early is still what stands out today: patent teams don’t need another standalone AI tool. They need something that fits the way the work actually happens: documents, long-running matters, multiple stakeholders, and zero room for sloppy context handoffs. Big congrats to the whole DeepIP team + Korelya Capital, Balderton & Serena Proud that we’re doubling down at Headline and continuing the support for what’s next!

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🚀 Big milestone for Attio: today announcing a $52M Series B led by GV (Google Ventures), with Michael McBride joining the Board. This follows incredible momentum in customers, revenue, and team growth. But what excites us most remains the same as the very first day I met Nicolas Sharp four years ago, and the reason we have continued to back Attio from Seed through to Series A to now: game-changing product philosophy, world-class technological leadership and delivery, and resulting customer delight. From day one, Nicolas Sharp and Alexander Christie set out to build a new kind of CRM: ✨ Lightning fast and a delight to use ✨ Built on a flexible, modern data model ✨ All designed to give users full control to build a CRM that works for their GTM motion and seamlessly plug into the rest of their stack That foundation has proven to be exactly the right one. A new generation of GTM builders is emerging with Attio as their central pillar - including companies like Lovable, Granola, Modal and more. And the data model is perfect for building native AI functionality and allowing agents to work with the CRM - some of this is live, some is coming soon 👀  Nick and Alex have assembled a stellar team and have impressively scaled the organisation. Congratulations to them all on this funding milestone. Thank you for having us along for the ride over the past few years, and here’s to an epic next chapter ahead.  More from Nick here: https://lnkd.in/easA6jYV

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Product-market fit genuinely feels different...and it'll show up in the data Demo to close rates are the easiest thing to look at for product-market fit right now. Vertical AI startups in our portfolio are seeing 50%+ demo to close rates, even with brand new account executives selling the product. It's happening in every market from AI takeoffs to AI CSR/Voice software to AI procurement solutions. When you see a demo to close rate over 50% chances are you have a jaw dropping customer experience and you should put your foot on the gas. If you're seeing something dramatically lower in mid-market or SMB ACV categories, it's worth revisiting your product and/or your pitch.

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Your roadmap will lead you to failure. Are you beholden to deadline that some exec threw on on the calendar so they could feel good about planning resources? Does your delivery schedule trump experimentation at every turn? Our latest from Innovate, Disrupt, or Die dives into the realities of roadmap-driven innovation and development and the value of building an agile roadmap that champions learning as progress instead of deadlines. Check out our five-step process for building adaptive roadmaps. Link in comments. Subscribe at InnovateDisruptOrDie•com for more.

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