Eric Pratt

🚨 Amazon is changing the rules for external tools We are seeing a major update to the Business Solutions Agreement (BSA). Effective March 4, 2026, the new terms go live for everyone. This matters to your operation and changes how your automation tools interact with your account. 🔶 Mexico gets a separate agreement A big change for North American sellers. Amazon is removing Mexico from the US and Canada agreement. Mexico will now have its own separate BSA starting in March. This shows Amazon is treating the Mexican market with its own rules. 🔶 The End of Anonymous AI If you use AI agents or automated software, they can no longer be invisible. Amazon now requires all automated tools to identify themselves at all times. They must also stop accessing your data immediately if Amazon requests it. 🔶 New Names for Old Portals Term changes matter for your tech stack. The 'Developer Site' is now the 'Solution Provider Portal'. Amazon also added formal definitions for what they call an 'Agent'. They are drawing a hard line around who can touch your data. 🔶 New Dispute Rules Section 20 is now a separate section. It explains how to handle legal fights. This applies to every seller and every tool operating in the marketplace. 🔶 The Operator's Action Plan Do not wait until the March 4 deadline to check your tech stack. -> Audit every third-party tool you use. -> Confirm with your software providers that they comply with the new Agent Policy. -> Update your internal SOPs for data usage. Safe operation requires knowing exactly who is accessing your account and why. Are you auditing your automation tools for the March 4 deadline?

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Most Austin businesses don’t fail at SEO because they’re bad at marketing. They fail because local search is harder than it looks. You can have: ✔️ A great website ✔️ A solid service ✔️ Happy customers And still lose visibility on Google Maps. Why? Because ranking in Austin isn’t about tricks anymore. It’s about local trust, consistency, and showing up where customers actually search. We broke down: • Why Google Business Profiles quietly hurt rankings • How neighborhood searches decide who wins • Why mobile speed and reviews matter more than ever • What actually works for Austin-first SEO in 2026 If your business should be found locally — but isn’t — this guide shows exactly what to fix. 📍 Local visibility is built, not guessed. Know more: https://lnkd.in/gZqdBskm #SearchEngineOptimizationAustin #LocalSEO #AustinBusiness #GoogleMapsSEO #SmallBusinessGrowth

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We help busy B2B teams in Southern California cut the marketing clutter and get measurable results. Which lightweight tools actually move the needle? We recommend a simple CMS with clear content workflows, basic SEO monitoring that tracks rankings and page health, and streamlined social scheduling to keep your brand visible without eating hours. At Bare Bones Marketing we pick tools that reduce complexity, improve visibility, and capture leads — think focused keyword tracking, on-page checklisting, and easy lead-form integrations. We prioritize actionable tracking and ongoing support over flashy platforms you’ll struggle to maintain. Ready to simplify and see real progress? Learn more: https://wix.to/uyZurwH 🚀📈 #B2BMarketing #MarketingStrategy #SmallBusinessGrowth

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