Elliot Roazen

I was chatting with my partner Jackson Blackledge about the moves 7-8 figure DTC brands should be making to crush this BFCM. The same team that’s pulled in $195M+ in Q4 revenue for 100+ brands had some solid advice about Google ads: 1. Optimize, don’t rebuild Layer BFCM messaging on top of what’s already working instead of starting fresh campaigns. 2. Front-load budget so Google can fully participate in the surge of traffic without choking your ROAS. When BFCM hits, search volume explodes. If your daily budgets are tight, Google can’t spend enough early in the day to enter auctions, learn, or scale. So your ads either don’t show, show late, or lose to competitors with bigger budgets. 3. Optimize Merchant Center Promotions, discounts, and shipping details need to be spot-on for your ads to perform. Those tiny offer badges can make a huge difference in who actually clicks your ads. During BFCM, competition spikes. People search “Black Friday [product]”, and if your titles, promotions, or discounts aren’t updated in GMC, you lose clicks to competitors. 4. Use time-based creative Schedule your search and Performance Max assets to match the customer journey: early-bird, Black Friday, Cyber Monday, and last-chance messaging. 5. Warm up and retarget Build audiences early and hit them post-BFCM with short, targeted video ads to turn traffic into profit. All of this helps you win attention during BFCM. But attention only matters if you can hold onto it. The brands that crush Q4 make sure traffic sticks around with smart retention and lifecycle moves, turning clicks into loyal customers. To actually make sure your Google Ads account is ready for Q4, ask yourself these five questions: Q#1. Should you launch new campaigns for BFCM or optimize what’s already running? Q#2. Are your budgets and bids set to protect ROAS during high-volume spikes? Q#3. Are your Merchant Center promotions fully optimized to capture clicks? Q#4. Is your search ad copy scheduled and adapted for each stage of BFCM? Q#5. Do you have retargeting audiences ready to convert warm traffic post-BFCM? Here’s the breakdown from Echelonn on all five questions: https://lnkd.in/gS2xcVcu

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Most DTC brands keep hammering the same ads, hoping for scale. 📢 But here’s the truth: your ads won’t scale just because you spend more. Here’s the test nobody talks about. Your Meta rep can pull something called an Incremental Reach Report. 🧐 This simple report tells you how many brand new people see your ads each month vs. how many times you just keep showing up to the same tired faces. If that net new audience drops below 15%, you’ve got a problem. ⚠️ You’re not scaling. You’re recycling. 🔄 No matter how much you bump your budget, you’re just paying to show the same group of people your ads again and again. And here’s the twist — fixing it isn’t about spending more. The brands breaking plateaus are the ones introducing real creative diversity: - New hooks that stop the scroll. - Fresh angles that actually surprise people. - Stories that feel personal, not generic. - New personas that expand your total addressable market. More budget only works if more people actually see you. If your revenue’s stuck, check your reach before you blame the media buyer. Here’s what the top brands do every month: 1. Ask their Meta rep for a Rolling Reach Report. 2. Check what percent of their spend hits new eyeballs. 3. If it’s falling, they don’t wait. They swap in new creative — fast. If you’re seeing the same revenue ceiling for more than two months, there’s a good chance your new audience pipeline is drying up. I’ll be blunt: it’s not a media buying issue. It’s a creative one. So, have you checked your incremental reach lately? Have you felt your campaigns stalling out? Drop a comment if you want to talk creative breakthroughs. Let’s stop recycling and start growing again.

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Amazon’s sunsetting of the Early Reviewer Program didn’t make headlines. But it should’ve because it changes how emerging brands get traction. Here’s how it works right now: Early Reviewer is gone Vine is limited to certain categories + invite-only in some markets Review velocity now relies heavily on post-purchase engagement This what we've seen to work better: ✅ Send insert cards that drive review action after delivery ✅ Use Amazon’s Request a Review API within 5–7 days post-FBA delivery ✅ Apply for Vine ASAP if your category qualifies ✅ Build pre-launch followings (via email/social) to drive Day 1 orders + reviews What our brands are seeing: • 15–20 reviews in the first 2 weeks • 2x CVR vs unreviewed products • Faster climb to BSR breakout zones Reviews are still king. But you’ll have to work smarter to earn them now.

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Your AOV obsession might be killing your TikTok Shop potential. Instead of pushing high ticket items first, consider this approach: 1. Use low-priced samples ($10-15) as acquisition tools 2. Focus on creating repeat customers 3. Introduce premium offerings after establishing trust The math is simple: $15 first purchase + 50% retention + $40 second purchase > Forcing a $50 first purchase with low conversion TikTok Shop thrives on impulse purchasing. Remove friction, build trust, then scale value.

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🚨 Want to know how I turned $11,000 into $45,000 with a simple 4-part email template? 📧 Most ecommerce store owners struggle with email marketing. They either: 1. Don't email their list at all 2. Send promotional emails that end up in spam 3. Write long emails no one reads But what if you could craft emails that people actually look forward to? Emails that convert subscribers into paying customers? Here's the 4-part framework I use for every email campaign: 1. Attention-grabbing subject line Ask a question, make a bold promise, or say something unexpected. The goal is to stand out in a crowded inbox. 2. Engaging preview text  Treat the first 1-2 sentences like a sub-headline. Expand on your subject line and compel them to open. 3. Punchy body copy Keep paragraphs to 1-2 sentences max. Focus on benefits, not just features. Paint a picture of how your product will improve their life. 4. Clear call-to-action (CTA) Tell them exactly what to do next, whether it's "Shop Now", "Buy Today" or "Claim Your Discount". Make your CTA impossible to miss. Implement this template and you can turn a small email list into a revenue-generating machine. In fact, I recently spent $11,000 on ads to grow my email list. By sending just 4 emails using this exact framework, I generated over $45,000 in sales. That's a 309% ROI from a few hours of work. Where most go wrong is overcomplicating their emails. They write walls of text no one has time to read. The key is to ruthlessly cut out fluff and focus on what matters to your subscriber. Do you struggle with email marketing in your ecommerce business? Let me know in the comments and I'll share more real-life examples of winning email campaigns. 👇 To access my ready email templates, visit quickdesign.io

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📦Why DTC Brands Are Looking Beyond Meta + Google CAC is up. ROAS is down. No one’s clicking. So DTC brands are doing something wild: looking outside their screens. Meta and Google were once the promised land, but today’s DTC brands are tired. Of chasing #algorithms. Of burning budgets. Of competing in a scroll war they can’t win. What they want now: - Predictable reach - Memorable brand lift - A channel that plays well with digital, but doesn’t rely on it Out-of-home isn’t a replacement, it’s a reset. And the smartest DTC teams are using it to break the loop and build brand memory in the real world. #DTCMarketing #CAC #ROAS #OutOfHome #OOHAdvertising #DigitalFatigue #MarketingStrategy #AdTech #CreativeMedia

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