David A. Yovanno

Who do consumers trust in today’s world? More than ever, consumers turn to the authentic voices of publishers, influencers, content creators, and even other businesses that recommend and refer consumers to products and brands. This commercial information and these relationships are at the heart of the new partnership economy — and you need to be a part of it to thrive. That’s why you need this essential new guide.

Reflecting on this year, impact.com CEO David A. Yovanno shares in this video how partnerships serve not only as a channel for growth, but also as a powerful tool for resilience.

Consumer TRUST in brands and their advertising has been deteriorating for years. And it has reached a tipping point to where big tech is finally responding. But at the same time they are making targeting, tracking and measurement near impossible for advertisers. Partnerships provide brands a new path forward for scalable revenue acquisition, and allows brands to connect with people on a more authentic level, which is all they are asking for. #advertisingiscancelled #createpartnerships

A global public health crisis; an overdue awakening to systemic injustice; a new way of working and living—2020 has put our societal, mental, and emotional fortitude to the test. This year asked a lot of us as individuals, and it demanded action from us as a company.

We witnessed partnerships and partnership automation serve not only as a channel for business growth, but also as a powerful tool for business resilience. We have had to re-examine our role and responsibility in the… Show more

A global public health crisis; an overdue awakening to systemic injustice; a new way of working and living—2020 has put our societal, mental, and emotional fortitude to the test. This year asked a lot of us as individuals, and it demanded action from us as a company.

We witnessed partnerships and partnership automation serve not only as a channel for business growth, but also as a powerful tool for business resilience. We have had to re-examine our role and responsibility in the resurging fight for social equity. And we have had to rethink how we work and work together to support the wellbeing and emotional health of our colleagues around the world.

I want to share with you a bit about how these forces have reshaped our company this year and informed our roadmap for 2021. Show less

Impact's CEO David A. Yovanno explores the big issue of consumer trust and how it is eroding traditional marketing channels.

In this episode of our “Executive Series” we talk to Dave Yovanno, CEO of Impact and former IAB U.S. board member. IAB Director of Research Gai Le Roy talks to Dave about what Impact (formerly Impact Radius) does; the role of performance marketing; social influencers and the consumer journey; and advances in tackling fraud and where the industry sits now with hygiene levels.

The advent of new data-based technology is poised to wholly transform how brands find and negotiate with influencers. Artificial intelligence-powered discovery can help brands identify trustworthy talent that best fits their sensibilities, the use of predictive analytics can make for more equitable partnership contracts and more nuanced attribution methods can better show the scope of influencer contribution to sales.

The ultimate respect has to be earned, and the only way to do that—and instill a culture of togetherness—is for the CEO to lead by doing, not by issuing orders.

The CMO is no longer the executive with the big vision to develop flashy ad campaigns, but a leader who must be conversant across big data, creative and technology.

Just a couple of weeks into his new role as CEO at Impact Radius, David Yovanno is an industry veteran. He explains how his wide-ranging experience affords insight into the evolution of Impact Radius from its affiliate marketing roots to a natively integrated marketing platform.