Dr. Brad Klontz

Dr. Brad Klontz Dr. Brad Klontz is an influencer

Financial Psychologist | National Bestselling Author of Start Thinking Rich | 150M+ Video Views | Professor | CFP®

Boulder, Colorado, United States
16K followers 500+ connections

About

As Managing Principal & Founder at Occidental Asset Management since 2014, I leverage over a decade of experience in financial psychology and strategic financial planning to help clients navigate their financial journeys. Utilizing expertise in behavioral finance, I guide individuals in understanding and addressing the psychological factors that influence financial decisions, ensuring they achieve their goals while avoiding common behavioral pitfalls.

In addition to my advisory role, I serve as an Associate Professor of Practice at Creighton University's Heider College of Business, where I focus on teaching and researching financial planning, behavioral finance, and money disorders.

My professional mission centers on equipping clients and professionals with the tools to enhance financial wellness, fostering informed decision-making, and promoting financial health through a psychologically attuned approach.

Articles by Dr. Brad

  • Try this in your next client meeting...

    Here’s something you can use in your very next client conversation. Instead of asking: “What are your financial goals?”…

  • Why Your Best Financial Advice Isn't Sticking...

    You can give clients the perfect financial plan… …and still watch them ignore it. Sound familiar? If you’ve ever had a…

    2 Comments
  • From Bent Arrows to Abundance

    Yesterday, I picked up a bow for the first time in decades. It felt like coming home.

    2 Comments
  • What's Your Rich Life?

    For the past five years, I’ve had the privilege of coaching both of my sons’ baseball teams. That means double the…

    6 Comments
  • The Next Step Is Enough

    Don’t Wait for Certainty. Get Moving! One of the biggest mistakes I see people make, especially young people, is…

    1 Comment
  • The High Cost of Doing It Yourself

    The Day My Great Grandfather Fell When my grandfather was 9 years old, his father, my great grandfather, climbed onto…

    6 Comments
  • Experiences > Stuff: The reason I skipped the Porsche

    Last week was spring break, and I got to spend it skiing with my wife, our two boys, and some of our closest friends at…

    6 Comments
  • Last Week, I Challenged a Room Full of Experts with This Question…

    Last week, I spoke to my Executive Circle, a group of top minds in financial psychology, about a question that hits…

  • A Life-Changing Perspective

    (WARNING: This is kind of heavy) When I was in elementary school, my adolescent brother took his own life. That day…

    6 Comments
  • The Ultimate Wealth Hack: Radical Personal Responsibility

    What if I told you that the most empowering thing you could do today is take radical responsibility for EVERYTHING in…

    3 Comments

Activity

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Experience

  • Occidental Asset Management Graphic

    Managing Principal

    Occidental Asset Management

    - Present 12 years 4 months

    Burlingame, CA

    • Oversaw the comprehensive asset management process, integrating investor psychology into portfolio strategies.
    • Implemented Occidental Asset Management Discovery Process to assess client risk tolerance and goals.
    • Guided clients in quantifying their assets and calculating their financial needs to avoid behavioral investment mistakes.

  • Creighton University's Heider College of Business Graphic

    Associate Professor of Practice

    Creighton University's Heider College of Business

    - Present 10 years 5 months

    Faculty member of the Economics and Finance department at the Heider College of Business at Creighton University.

  • Founder

    Financial Psychology Institute™

    - Present 11 years 6 months

    Hawaiian Islands

    The mission of the Financial Psychology Institute™ is to increase the understanding of how psychological factors impact financial behaviors, to establish evidenced-based practices for improving clients’ financial health, and to train financial and mental health professionals to work more effectively with clients.

    Founders

    Dr. Brad Klontz and Dr. Ted Klontz established the Financial Psychology Institute™ in response to interest in financial psychology and a desire for training from…

    The mission of the Financial Psychology Institute™ is to increase the understanding of how psychological factors impact financial behaviors, to establish evidenced-based practices for improving clients’ financial health, and to train financial and mental health professionals to work more effectively with clients.

    Founders

    Dr. Brad Klontz and Dr. Ted Klontz established the Financial Psychology Institute™ in response to interest in financial psychology and a desire for training from financial and mental health professionals.

  • Associate Clinical Professor in the Department of Psychiatry

    University of Hawaii John A. Burns School of Medicine

    - 3 years 1 month

  • Kansas State University Graphic

    Associate Professor

    Kansas State University

    - 5 years 9 months

    Graduate Faculty member at the School of Family Studies and Human Services' Institute of Personal Financial Planning.

  • CEO

    Klontz Consulting Group

    - 9 years

    Provide life, relationship and personal coaching and consultation services to individuals, families, and corporations to maximize potential for achieving success, enhancing relationships and achieving personal fullfillment and prosperity.

  • Director of Marketing & Associate Planner

    Personal Financial Consultants

    - 2 years 1 month

    Oakland, CA

  • Northwest Media, Inc. Graphic

    Principal Investigator and Research Consultant

    Northwest Media, Inc.

    - 6 years

    Northwest Media, Inc. creates innovative social learning and educational products focused on life skills training for at-risk youth in transition, parent training, and continuing education for service providers.

  • H&R Block Dollars & Sense Graphic

    Media Spokesperson & Director of Research

    H&R Block Dollars & Sense

    - 3 years 1 month

    H&R Block Dollars & Sense is committed to increasing the financial fitness of high school students through donating more than $1 million in personal finance curriculum grants to high schools nationwide, rewarding high school students with college scholarships, and educating parents about how to talk to kids about money via www.hrblockdollarsandsense.com.

  • Consultant

    Onsite Workshops

    - 14 years

  • President

    Hawaii Psychological Association

    - 1 year

Education

Licenses & Certifications

  • Certified Financial Planner Graphic

    Certified Financial Planner

    CFP Board

    Credential ID 173741

Volunteer Experience

Skills

Publications

  • The Psychology of Wealth: Psychological Factors Associated with High Income

    Journal of Financial Planning

    • Using a sample of financial planning clients, this paper investigated the financial psychology of high earners. For this study, high income was defined as individuals in the top 2.5 percent of earners in the United States ($154,000 or greater), with the comparison group reporting a median income of $80,000.
    • When compared to other high income financial planning clients, significant financial psychological differences were observed in the highest earners.
    • Membership in the high…

    • Using a sample of financial planning clients, this paper investigated the financial psychology of high earners. For this study, high income was defined as individuals in the top 2.5 percent of earners in the United States ($154,000 or greater), with the comparison group reporting a median income of $80,000.
    • When compared to other high income financial planning clients, significant financial psychological differences were observed in the highest earners.
    • Membership in the high earning group was associated with lower levels of money avoidance and money worship scripts, higher levels of money status scripts, higher levels of financial knowledge, more financial enabling behaviors, and a greater likelihood to attribute financial success to a fundamental drive to increase wealth.
    • A deeper understanding of the financial psychology of high income clients can help financial planners better serve this market niche, predict possible behavioral risks to those with high incomes and net worth, and help clients aspiring to increase their income and net worth through insights gleaned from this population.

    Other authors
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  • Money Scripts

    Springer

    Lawson, D., Klontz, B. T., & Britt, S. L. (2014). Money Scripts. In B. T. Klontz, S. L. Britt, & K. Archuleta (Eds.), Financial Therapy: Theory, Research, and Practice. Springer.

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  • Financial Therapy: Theory, Research and Practice

    Springer

    Money-related stress dates as far back as concepts of money itself. Formerly it may have waxed and waned in tune with the economy, but today more individuals are experiencing financial mental anguish and self-destructive behavior regardless of bull or bear markets, recessions or boom periods. From a fringe area of psychology, financial therapy has emerged to meet increasingly salient concerns.

    Financial Therapy is the first full-length guide to the field, bridging theory, practical…

    Money-related stress dates as far back as concepts of money itself. Formerly it may have waxed and waned in tune with the economy, but today more individuals are experiencing financial mental anguish and self-destructive behavior regardless of bull or bear markets, recessions or boom periods. From a fringe area of psychology, financial therapy has emerged to meet increasingly salient concerns.

    Financial Therapy is the first full-length guide to the field, bridging theory, practical methods, and a growing cross-disciplinary evidence base to create a framework for improving this crucial aspect of clients' lives. Its contributors identify money-based disorders such as compulsive buying, financial hoarding, and workaholism, and analyze typical early experiences and the resulting mental constructs ("money scripts") that drive toxic relationships with money. Clearly relating financial stability to larger therapeutic goals, therapists from varied perspectives offer practical tools for assessment and intervention, advise on cultural and ethical considerations, and provide instructive case studies. A diverse palette of research-based and practice-based models meets monetary mental health issues with well-known treatment approaches, among them:

    •Cognitive-behavioral and solution-focused therapies.
    •Collaborative relationship models.
    •Experiential approaches.
    •Psychodynamic financial therapy.
    •Feminist and humanistic approaches.
    •Stages of change and motivational interviewing in financial therapy.

    A text that serves to introduce and define the field as well as plan for its future, Financial Therapy is an important investment for professionals in psychotherapy and counseling, family therapy, financial planning, and social policy.

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  • Understanding and dealing with client resistance to change.

    Journal of Financial Planning, 26(11), 27-31.

    "Financial planners routinely experience objections from clients in gaining agreement to proceed with implementing recommendations. Objections however, are actually what psychologists refer to as resistance, and are a normal part of the behavioral change process. Research suggests that a financial planner’s natural response to client resistance- providing more information, encouraging, warning, or confronting a client- results in a deeper seeding of the status quo of financial behavior, and in…

    "Financial planners routinely experience objections from clients in gaining agreement to proceed with implementing recommendations. Objections however, are actually what psychologists refer to as resistance, and are a normal part of the behavioral change process. Research suggests that a financial planner’s natural response to client resistance- providing more information, encouraging, warning, or confronting a client- results in a deeper seeding of the status quo of financial behavior, and in fact, increases the odds that the client will not change. To be most effective in helping clients act on financial planning recommendations, it is critical to recognize the stage of change in which the client currently resides, identify resistance when it is present, and tailor one’s approach accordingly. This article explores the stages of change, precursors of change, ambivalence and resistance towards change, and introduces evidenced-based techniques financial planners can use to help a client successfully navigate through the change process."

  • Mind over Money: Overcoming the Money Disorders That Threaten Our Financial Health

    Broadway Business

    Do you overspend? Undersave? Keep secrets about money from a spouse or family member? Are you anxious about dealing with your finances? If so, you are not alone. Let's face it–just about all of have complicated, if not downright dysfunctional, relationships with money.

    As Drs. Brad and Ted Klontz, a father and son team of pioneers in the emerging field of financial psychology explain, our disordered relationships with money aren’t our fault. They don’t stem from a lack of knowledge or a…

    Do you overspend? Undersave? Keep secrets about money from a spouse or family member? Are you anxious about dealing with your finances? If so, you are not alone. Let's face it–just about all of have complicated, if not downright dysfunctional, relationships with money.

    As Drs. Brad and Ted Klontz, a father and son team of pioneers in the emerging field of financial psychology explain, our disordered relationships with money aren’t our fault. They don’t stem from a lack of knowledge or a failure of will. Instead, they are a product of subconscious beliefs and thought patterns, rooted in our childhoods, that are so deeply ingrained in us, they shape the way we deal with money our entire adult lives. But we are not powerless. By looking deep into ourselves and our pasts, we can learn to recognize these negative and self-defeating patterns of thinking, and replace them with better, healthier ones.

    Drawing on their decades of experience helping patients resolve their troubling issues with money, the Klontzes and describe the twelve most common “money disorders” - like financial infidelity, money avoidance, compulsive shopping, financial enabling, and more — and explain how we can learn to identify them, understand their root causes, and ultimately overcome them.

    So whether you want to learn how to make better financial decision, have more open communication with your spouse or kids about the family finances, or simply be better equipped to deal with the challenges of these tough economic times, this book will help you repair your dysfunctional relationship with money and live a healthier financial life.

    From the Hardcover edition.

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  • Wired for Wealth: Change the Money Mindsets That Keep You Trapped and Unleash Your Wealth Potential

    Health Communications, Inc.

    As financial stress mounts and an economic crash looms, Wired for Wealth shows you that the biggest threat to your financial health is not a recession; it's your brain. Markets go up and markets go down, but one fact holds true: Your money scripts—the unconscious core beliefs you hold about money—will determine whether you win or lose in the long run. But there is hope. Drawing on the results of a landmark survey of people's money habits, as well as their decades of work improving their…

    As financial stress mounts and an economic crash looms, Wired for Wealth shows you that the biggest threat to your financial health is not a recession; it's your brain. Markets go up and markets go down, but one fact holds true: Your money scripts—the unconscious core beliefs you hold about money—will determine whether you win or lose in the long run. But there is hope. Drawing on the results of a landmark survey of people's money habits, as well as their decades of work improving their clients' financial lives, renowned financial psychologists Drs. Brad Klontz and Ted Klontz and financial planner Rick Kahler, CFP® show you how you can rewire your brain for wealth. Their unexpected insights show you how you can free yourself from excessive debt, financial stress, money avoidance, and a lack of savings. You'll discover:

    - The top 10 money scripts that mess up people's financial lives—and how to change them
    - How to identify your 'financial comfort zone'—and how to break through it
    - How to curtail family money issues, including financial infidelity, financially dependent children, and conflicts over money
    - What to do if your money scripts are keeping you poor by overspending, underspending, excessive debt, lack of savings, and lack of retirement planning
    - What to do if your money scripts keeping you poor in spirit—how to release guilt and fear for good, and be at peace with what you have.

    Entertaining and enlightening, Wired for Wealth will put you in control of your finances and enable you to break through to new levels of wealth and security.

    Other authors
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  • The Financial Wisdom of Ebenezer Scrooge: 5 Principles to Transform Your Relationship with Money

    Health Communications, Inc.

    Ebenezer Scrooge would seem an unlikely source from which to glean financial wisdom. However, Dickens' classic tale of how Scrooge left behind his miserly ways and transformed into a joyful, compassionate and generous man is a powerful model we all can benefit from today.

    Unlike other financial planning books that focus narrowly on the 'dollar and cents' of money, The Financial Wisdom of Ebenezer Scrooge is an easy read. Written for the layperson, this book provides advice that is…

    Ebenezer Scrooge would seem an unlikely source from which to glean financial wisdom. However, Dickens' classic tale of how Scrooge left behind his miserly ways and transformed into a joyful, compassionate and generous man is a powerful model we all can benefit from today.

    Unlike other financial planning books that focus narrowly on the 'dollar and cents' of money, The Financial Wisdom of Ebenezer Scrooge is an easy read. Written for the layperson, this book provides advice that is simple, transformational and timeless.

    Through the process they've used successfully with their clients, the authors will show you how to recognize ways unconscious Money Scripts may keep you trapped; how to deal with the relationship between your net worth and your self-worth; how to discover your authentic goals and values; how to permanently change self-destructive money behaviors; and, through five principles of financial prosperity, how to leave a family legacy of financial wellness.

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  • Facilitating Financial Health: Tools for Financial Planners, Coaches, and Therapists

    National Underwriter Company

    This new guide presents a new model for helping clients achieve balanced and healthy financial lives- called integrated financial planning. It combines the interior, emotional aspects of finance with exterior financial knowledge and provides the advisor with an expanded set of tools for working with clients to create and maintain financial health.

    Facilitating Financial Health integrates the fields of psychotherapy, coaching, and financial planning, equipping financial professionals…

    This new guide presents a new model for helping clients achieve balanced and healthy financial lives- called integrated financial planning. It combines the interior, emotional aspects of finance with exterior financial knowledge and provides the advisor with an expanded set of tools for working with clients to create and maintain financial health.

    Facilitating Financial Health integrates the fields of psychotherapy, coaching, and financial planning, equipping financial professionals with techniques to enhance their effectiveness by working with both the exterior and interior aspects of a client s financial health. Integrated financial planning encourages you to think beyond the traditional boundaries of your practice and to serve clients far more effectively.

    Includes a "Decision Tree" with guidelines for deciding when it is appropriate for planners to work with client's interior issues themselves and when it is appropriate to refer clients to or partner with coaches or therapists.

    Other authors
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Projects

Organizations

  • Financial Planning Association

    -

    - Present
  • Hawaii Psychological Association

    President, President-Elect, Past President, Kauai Island Representative

    - Present
  • American Psychological Association

    Fellow

    - Present

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