About
A seasoned data scientist with extensive expertise in enhancing, automating, and…
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Articles by Doug
Activity
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I was the youngest Global CMO of a Fortune 500 company. I had the corporate jet and the title, but I had never felt more empty. The president who…
I was the youngest Global CMO of a Fortune 500 company. I had the corporate jet and the title, but I had never felt more empty. The president who…
Liked by Doug Needham
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A 60-year-old founder is 3x more likely to build a successful company than a 30-year-old. MIT and the U.S. Census Bureau studied 2.7 million startup…
A 60-year-old founder is 3x more likely to build a successful company than a 30-year-old. MIT and the U.S. Census Bureau studied 2.7 million startup…
Liked by Doug Needham
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Nobody is hiring or mentoring junior engineers and it’s slowly killing our talent pipeline. Everybody wants to hire senior engineers because…
Nobody is hiring or mentoring junior engineers and it’s slowly killing our talent pipeline. Everybody wants to hire senior engineers because…
Liked by Doug Needham
Experience
Licenses & Certifications
Publications
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Data Structure Synthesis
Technics Publications
See publicationWith storytelling and lots of examples, Doug “The Data Guy” Needham explains the math that creates the foundation for efficient databases, flexible data interchange formats, and robust applications. Data modeling, SQL, and relational database design are covered in detail using global standards as well as many examples in Snowflake. Also covered are dimensional modeling, JSON, XML, data vault, and graph databases.
The math you will learn and be able to apply includes set theory, logic…With storytelling and lots of examples, Doug “The Data Guy” Needham explains the math that creates the foundation for efficient databases, flexible data interchange formats, and robust applications. Data modeling, SQL, and relational database design are covered in detail using global standards as well as many examples in Snowflake. Also covered are dimensional modeling, JSON, XML, data vault, and graph databases.
The math you will learn and be able to apply includes set theory, logic (implicational, conditional, prepositional, and first order predicate), functions, relational algebra and calculus, graph theory, and combinatorics.
There is foundational knowledge required to excel in any discipline. Accountants must know double-entry bookkeeping, doctors must know basic human anatomy, car mechanics must know engine mechanics, and data professionals must know the math behind their profession. This book provides the fundamental knowledge needed to appreciate and excel in data management.
You do not need to be a mathematician (or even like math!) to master the formulas and techniques within these pages that will prepare you for building robust data structures and queries. -
The Enrichment Game
Technics Publications
See publicationGetting the most from your data requires winning the Enrichment game. Learn the game rules and fit the “pieces,” processes, and people together to achieve a high score in data quality and data usability.
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Data Structure Graphs
Amazon
See publicationImagine a Graph designed to leverage an organizations Meta Data that can guide you in making decisions on how best to organize your infrastructure, or even be able to anticipate poorly performing queries. A Data Structure Graph is a group of atomic entities that are related to each other, stored in a repository, then moved from one persistence layer to another, rendered as a Graph. This graph can be used at various layers within the architecture lifecycle to be able to understand and…
Imagine a Graph designed to leverage an organizations Meta Data that can guide you in making decisions on how best to organize your infrastructure, or even be able to anticipate poorly performing queries. A Data Structure Graph is a group of atomic entities that are related to each other, stored in a repository, then moved from one persistence layer to another, rendered as a Graph. This graph can be used at various layers within the architecture lifecycle to be able to understand and communicate the impact of change.
Projects
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Kroger Analytics Platform
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I was working as an Enterprise Architecture Consultant helping Kroger to better define the relationship between Cloudera Hadoop, Netezza, and the Enterprise data warehouse. Kroger has a very well defined Logical Data Warehouse, our role in this project is to reduce a bit of redundancy, while ensuring future growth goes to the best suited platform. I leveraged Social Network Analysis to best understand the data flow processes through all of the systems within Kroger.
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GMF Data Warehouse
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I was a Data Architecture consultant providing expertise in Data Vault Methodology for an origination analytic project. We used Informatica as our ETL platform, Oracle as our database platform, and Cognos as our reporting platform. The entire Architecture was designed in ERWin as we pulled data from various sources and populated our data marts visualized with Cognos.
Other creators
Languages
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English
Native or bilingual proficiency
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Deutsch
Elementary proficiency
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Spanish
Elementary proficiency
Recommendations received
38 people have recommended Doug
Join now to viewMore activity by Doug
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I read two posts yesterday from resume writers who wondered whether they would soon be replaced by AI. One was from Sam Struan, who asked whether AI…
I read two posts yesterday from resume writers who wondered whether they would soon be replaced by AI. One was from Sam Struan, who asked whether AI…
Liked by Doug Needham
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A user just told me our cover letter was "too good." I'll take it. Here's the full quote: "the research was amazing. 2 or 3 points i hadn't found…
A user just told me our cover letter was "too good." I'll take it. Here's the full quote: "the research was amazing. 2 or 3 points i hadn't found…
Liked by Doug Needham
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Driving thru upstate NY today took us close to Clay, so we drove by the Micron Technology construction site. Neat to see the Micron expansion going…
Driving thru upstate NY today took us close to Clay, so we drove by the Micron Technology construction site. Neat to see the Micron expansion going…
Liked by Doug Needham
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There are shills, dancing monkeys, and others who just tout a marketing message drawing attention to the solution provided by their employer. They…
There are shills, dancing monkeys, and others who just tout a marketing message drawing attention to the solution provided by their employer. They…
Shared by Doug Needham
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Just a reminder that over two months ago I warned that the economy was heading for another catastrophic failure and bailout. Everything is continuing…
Just a reminder that over two months ago I warned that the economy was heading for another catastrophic failure and bailout. Everything is continuing…
Liked by Doug Needham
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Another NAB Show, another top notch dinner co-hosted with Gershon Media! 👌 🍽️ Breaking bread with our customers and prospects at the impeccable…
Another NAB Show, another top notch dinner co-hosted with Gershon Media! 👌 🍽️ Breaking bread with our customers and prospects at the impeccable…
Liked by Doug Needham
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Before deep learning, AI was built on something simple: rules and reasoning. That era was called GOFAI (Good Old-Fashioned AI), systems that didn’t…
Before deep learning, AI was built on something simple: rules and reasoning. That era was called GOFAI (Good Old-Fashioned AI), systems that didn’t…
Liked by Doug Needham
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Do you know the difference between GOFAI and GenAI? In January, I attended the “Data Strategy & Leadership” course at Copenhagen Business…
Do you know the difference between GOFAI and GenAI? In January, I attended the “Data Strategy & Leadership” course at Copenhagen Business…
Liked by Doug Needham
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An old boss once told me, "Getting you was like buying Google @ $85. I can't imagine what you would have done for this business if we'd managed to…
An old boss once told me, "Getting you was like buying Google @ $85. I can't imagine what you would have done for this business if we'd managed to…
Liked by Doug Needham
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World-Wide Data Vault Consortium WWDVC 2026 — Day 1 @ Stoweflake Mountain Resort, Spa & Conference Center Une première journée riche en échanges…
World-Wide Data Vault Consortium WWDVC 2026 — Day 1 @ Stoweflake Mountain Resort, Spa & Conference Center Une première journée riche en échanges…
Liked by Doug Needham
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Most people think networking belongs to the loudest person in the room. I’ve found the opposite can be true. As an introvert, I built my brand and…
Most people think networking belongs to the loudest person in the room. I’ve found the opposite can be true. As an introvert, I built my brand and…
Liked by Doug Needham
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Hot take: Sooner or later your AI agent is going to give you the wrong number and you're not going to catch it until it’s too late. Imagine this……
Hot take: Sooner or later your AI agent is going to give you the wrong number and you're not going to catch it until it’s too late. Imagine this……
Liked by Doug Needham
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Wednesday evening in London. Nine people around a table. Most didn't know each other well One question to open the evening: share something sweet…
Wednesday evening in London. Nine people around a table. Most didn't know each other well One question to open the evening: share something sweet…
Liked by Doug Needham
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Returned last week from LA where 40+ people who were strangers just 10 weeks ago, gathered to celebrate completing the 7th cohort of the Connected…
Returned last week from LA where 40+ people who were strangers just 10 weeks ago, gathered to celebrate completing the 7th cohort of the Connected…
Liked by Doug Needham
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