Delia Passi

Delia Passi

Miami-Fort Lauderdale Area
14K followers 500+ connections

About

Delia is a trailblazer in Medtech and EdTech - tackling and challenging the status quo in…

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Publications

  • Winning the Toughest Customer; The Essential Guide to Selling to Women

    Kaplan, 2007

    If she had a choice, would she buy from you? Developing the skill and know-how to attract and retain female customers has never been more critical to success-annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. You need her business to succeed. If you don't get it, someone else will. Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret…

    If she had a choice, would she buy from you? Developing the skill and know-how to attract and retain female customers has never been more critical to success-annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. You need her business to succeed. If you don't get it, someone else will. Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret behavior, hear unexpected meanings, take in "peripheral" information, and how they view the overall sales process. As a result, women's wants, needs, and expectations are often misunderstood. Winning the Toughest Customer: The Essential Guide to Selling to Women reveals how salespeople can thrive with this complex market segment by providing the tools to customize selling to women, and then to anybody else. This notable guide shows professionals how to meet the expectations of female customers and benefit from women's legendary loyalty and viral marketing potential. With Passi's seven-step sales process that clearly shows how to win sales in this powerful market, you'll learn how to: Understand why women reach different purchasing decisions than men Master ten steps to building solid relationships with female customers Incorporate the newest selling techniques to increase sales and garner repeat business. In Winning the Toughest Customer, author and industry expert Delia Passi shatters gender and sales myths with boldness and humor, enabling salespeople and entrepreneurs to properly communicate and close the deal with the most influential buying market segment in the world.

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Projects

  • MyCabinet School Health

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    MyCabinet School Health is an innovative modern solution to managing school clinics, administered medication at school and safety and compliance - a growing need in K-12 schools.

  • Women's Choice Award for Best Hospitals for Patient Experience in Obstetrics

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    Our America’s Best Hospitals for Obstetrics scoring process is unique in that it is the ONLY national list that focuses on female patient satisfaction. We select the best hospitals that provide obstetric services based on their exceptional scores for patient recommendation in HCAHPS surveys. We then filter those hospitals to eliminate those with abnormal results for certain important clinical considerations, such as rates of infection or serious complications. The resulting list of over 350…

    Our America’s Best Hospitals for Obstetrics scoring process is unique in that it is the ONLY national list that focuses on female patient satisfaction. We select the best hospitals that provide obstetric services based on their exceptional scores for patient recommendation in HCAHPS surveys. We then filter those hospitals to eliminate those with abnormal results for certain important clinical considerations, such as rates of infection or serious complications. The resulting list of over 350 Award winners represents hospitals women can feel confident in choosing for their maternity needs.

    Other creators
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Honors & Awards

  • Inc. magazine 5000 Fastest Growing Companies

    Inc. magazine

    3rd year in a row named one of the fastest growing companies!

  • Inc. Magazine Fastest Growing Companies

    Inc. Magazine

    2nd year named to the Inc 5000 list!

Languages

  • Italian

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