About
Delia is a trailblazer in Medtech and EdTech - tackling and challenging the status quo in…
Services
Articles by Delia
Activity
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🩺 Some things you just can’t script. Today, MyCabinet School Health had a presence at the Ohio Association of School Nurses Conference — and while…
🩺 Some things you just can’t script. Today, MyCabinet School Health had a presence at the Ohio Association of School Nurses Conference — and while…
Shared by Delia Passi
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I am grateful and honored to have served as a guest speaker today at St. Thomas University College of Law. It was a pleasure to connect with such a…
I am grateful and honored to have served as a guest speaker today at St. Thomas University College of Law. It was a pleasure to connect with such a…
Liked by Delia Passi
Publications
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Winning the Toughest Customer; The Essential Guide to Selling to Women
Kaplan, 2007
See publicationIf she had a choice, would she buy from you? Developing the skill and know-how to attract and retain female customers has never been more critical to success-annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. You need her business to succeed. If you don't get it, someone else will. Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret…
If she had a choice, would she buy from you? Developing the skill and know-how to attract and retain female customers has never been more critical to success-annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. You need her business to succeed. If you don't get it, someone else will. Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret behavior, hear unexpected meanings, take in "peripheral" information, and how they view the overall sales process. As a result, women's wants, needs, and expectations are often misunderstood. Winning the Toughest Customer: The Essential Guide to Selling to Women reveals how salespeople can thrive with this complex market segment by providing the tools to customize selling to women, and then to anybody else. This notable guide shows professionals how to meet the expectations of female customers and benefit from women's legendary loyalty and viral marketing potential. With Passi's seven-step sales process that clearly shows how to win sales in this powerful market, you'll learn how to: Understand why women reach different purchasing decisions than men Master ten steps to building solid relationships with female customers Incorporate the newest selling techniques to increase sales and garner repeat business. In Winning the Toughest Customer, author and industry expert Delia Passi shatters gender and sales myths with boldness and humor, enabling salespeople and entrepreneurs to properly communicate and close the deal with the most influential buying market segment in the world.
Projects
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MyCabinet School Health
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MyCabinet School Health is an innovative modern solution to managing school clinics, administered medication at school and safety and compliance - a growing need in K-12 schools.
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Women's Choice Award for Best Hospitals for Patient Experience in Obstetrics
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Our America’s Best Hospitals for Obstetrics scoring process is unique in that it is the ONLY national list that focuses on female patient satisfaction. We select the best hospitals that provide obstetric services based on their exceptional scores for patient recommendation in HCAHPS surveys. We then filter those hospitals to eliminate those with abnormal results for certain important clinical considerations, such as rates of infection or serious complications. The resulting list of over 350…
Our America’s Best Hospitals for Obstetrics scoring process is unique in that it is the ONLY national list that focuses on female patient satisfaction. We select the best hospitals that provide obstetric services based on their exceptional scores for patient recommendation in HCAHPS surveys. We then filter those hospitals to eliminate those with abnormal results for certain important clinical considerations, such as rates of infection or serious complications. The resulting list of over 350 Award winners represents hospitals women can feel confident in choosing for their maternity needs.
Other creatorsSee project
Honors & Awards
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Inc. magazine 5000 Fastest Growing Companies
Inc. magazine
3rd year in a row named one of the fastest growing companies!
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Inc. Magazine Fastest Growing Companies
Inc. Magazine
2nd year named to the Inc 5000 list!
Languages
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Italian
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Recommendations received
9 people have recommended Delia
Join now to viewMore activity by Delia
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It’s almost as if women grow more powerful with age. Aging isn’t something to dismiss or pity. It’s something to respect, aspire to, and celebrate.
It’s almost as if women grow more powerful with age. Aging isn’t something to dismiss or pity. It’s something to respect, aspire to, and celebrate.
Liked by Delia Passi
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About a year ago, I threw something out into the universe. I took the core idea behind my book "Moving Your Brand Out of the Friend Zone" and…
About a year ago, I threw something out into the universe. I took the core idea behind my book "Moving Your Brand Out of the Friend Zone" and…
Liked by Delia Passi
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.. 4 in 10 students in the median U.S. public school district rely on Medicaid or CHIP! For district leaders, that is more than a health statistic.…
.. 4 in 10 students in the median U.S. public school district rely on Medicaid or CHIP! For district leaders, that is more than a health statistic.…
Shared by Delia Passi
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