Deirdre Breakenridge

‘We are also putting together a new AI framework specialization program so that as partners lean into the AI play, they will get more access to C-suite-level conversations, more resources, more materials, and more hands-on support from Monday. We think of it as a holistic program. The more partners lean into the new era, the more we invest back into them,’ says Casey George, chief revenue officer at Monday.com. https://okt.to/ejM4rz

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🖋️ Op-Eds in Advocacy 🖋️ This week’s Association Insights explores the role of op-eds in advocacy campaigns: ✅ Shape public opinion with compelling arguments. 🎯 Position your association as a thought leader. 📅 Tie op-eds to current events for relevance. 🤝 Collaborate with members to amplify your message. Op-eds drive influence and support advocacy goals. 💬 How do you use op-eds in your campaigns? Share below! #AssociationInsights #Advocacy #OpEds #OnWrdUpWrd

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On the heels of the 2026 CAGNY Conference, I'm revisiting #MetricMonday to touch on “message pull-through,” a highly underrated data point that communications professionals can use to demonstrate their strategic impact on business outcomes in key moments. Last week, more than a dozen CPG leaders shared their key business narratives with analysts, management teams and media, with each hoping to drive home their most relevant, positive, and timely points. Amid all the presentations and keynote speeches, each company and its senior leadership was likely left with one key question: “Did they believe our story?” One way to assess that is by examining "message pull-through" to underscore: 👉 How many of your key messages appear in earned media, social media, organic search, analyst reports, and LLM query results. 👉 Whether your competitors more effectively positioned their messages across the same channels. 👉 How those messages were interpreted without being recast into new narratives. Keep in mind that any read-out on message pull-through shouldn’t start and end with a percentage, as that number alone doesn't offer much context. I recommend pairing this data with sentiment scores measured over time and applied to each narrative theme. This helps reveal how narratives grow or contract in key moments. If your company presented at CAGNY 2026 and wants to understand how your message came through in subsequent coverage, feel free to reach out.

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Some suggestions for how AI can drive innovation in PR, one of the most important is ensuring human oversight and an ethical framework https://bit.ly/4eOghmU

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