About
Senior sales and revenue executive with 20+ years leading B2B SaaS go-to-market…
Articles by Daren
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Bridge the Bottom-up Plan Gap
Bridge the Bottom-up Plan Gap
In most SaaS organizations, functional leaders build go-to-market plans in a bottom-up manner. These bottom-up plans…
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SaaS CEOs Want an Amazing and Predictable Revenue Engine but Frequently Settle for High-Quality Parts
SaaS CEOs Want an Amazing and Predictable Revenue Engine but Frequently Settle for High-Quality Parts
Most SaaS CEOs have detailed plans for Corporate Strategy and Product Development, yet many lack a cohesive…
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SaaS Planning for Black Friday
SaaS Planning for Black Friday
There are many origin stories for the day after Thanksgiving Day shopping bonanza known as “Black Friday.” According to…
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Why Building Your Go-To-Market Plan Feels Like Planning for D-Day
Why Building Your Go-To-Market Plan Feels Like Planning for D-Day
“Your task will not be an easy one. Your enemy is well-trained, well-equipped, and battle-hardened.
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SaaS CFOs Need to Be Operational Leaders
SaaS CFOs Need to Be Operational Leaders
According to the folks at Oracle Netsuite, the duties of the chief financial officer (CFO) include “building a…
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Planning Shouldn't Be Scary
Planning Shouldn't Be Scary
A recent post entitled Navigating annual planning challenges discussed the top 3 mistakes seen in yearly planning. The…
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RevOps: Planning the Unseen
RevOps: Planning the Unseen
I recently met with an exceptionally talented Revenue Operations (RevOps) leader. The scope of her role was so broad…
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Making Last Mile Technology Investments During the Downturn
Making Last Mile Technology Investments During the Downturn
Last week’s headlines were troubling for many of us, especially those in transportation & supply chain. Reviewing the…
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Trouble Brewing? Why Beer Distributors Need to Digitize Logistics Now
Trouble Brewing? Why Beer Distributors Need to Digitize Logistics Now
Getting beer into the hands of retail outlets or restaurants seems like a straightforward job. Distributors make the…
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Your Cost to Deliver is Going Up
Your Cost to Deliver is Going Up
Your Cost to Deliver Is Going Up On April 7, 2022, the Wall Street Journal reported that Walmart would raise pay for…
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Activity
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The real value of an event is not attendance - it is what the brand is able to capture and build afterward A lot of brands approach events as if…
The real value of an event is not attendance - it is what the brand is able to capture and build afterward A lot of brands approach events as if…
Liked by Daren Lauda
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As a working mom in leadership, you quickly become known as the person who knows how to get things done efficiently. So when people ask how I run a…
As a working mom in leadership, you quickly become known as the person who knows how to get things done efficiently. So when people ask how I run a…
Liked by Daren Lauda
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A CRO I know pushed his team upmarket last year. $40K average deal to $150K target. Nine months later, he was back to $40K deals with a wrecked…
A CRO I know pushed his team upmarket last year. $40K average deal to $150K target. Nine months later, he was back to $40K deals with a wrecked…
Liked by Daren Lauda
Experience
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Education
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Licenses & Certifications
Courses
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Mid-Year Reforecasting
June 2024
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Primary Leadership Direction Course (PLDC)
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Problem Solving Process
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Sandler Sales Foundations
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Solution Selling
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Target Account Selling (TAS)
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Value Selling
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Honors & Awards
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Peak Performer's Club
Salesforce.com
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President's Club
Tririga
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President's Club
PTC
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Rookie of the Year
PTC Arbortext
Organizations
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Clemson University
Mentor, Sales Innovation Program
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Recommendations received
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LinkedIn User
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Join now to viewMore activity by Daren
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It's happening.... Sage Future begins. Seeing old friends, making new ones. The opportunity to work with some of the best minds and products in the…
It's happening.... Sage Future begins. Seeing old friends, making new ones. The opportunity to work with some of the best minds and products in the…
Liked by Daren Lauda
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250 episodes. And before anyone tries to hand me any credit on this one, let me set the record straight: Michael Hartmann is the reason Ops Cast…
250 episodes. And before anyone tries to hand me any credit on this one, let me set the record straight: Michael Hartmann is the reason Ops Cast…
Liked by Daren Lauda
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🎉Exciting update! 🎉 Locus has been recognized in the 2026 Gartner® Hype Cycle™ for Supply Chain Execution and Logistics Technologies as a…
🎉Exciting update! 🎉 Locus has been recognized in the 2026 Gartner® Hype Cycle™ for Supply Chain Execution and Logistics Technologies as a…
Liked by Daren Lauda
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I’m excited to share that following my graduation from Texas Christian University this May, I’ll be joining Gartner as a full-time Sales Development…
I’m excited to share that following my graduation from Texas Christian University this May, I’ll be joining Gartner as a full-time Sales Development…
Liked by Daren Lauda
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This Digital Social Hour Episode w/ Julian Becerra, founder of Overtime Men’s Health is 🔥 Give it a listen here: https://lnkd.in/ehXHb58Z "Having…
This Digital Social Hour Episode w/ Julian Becerra, founder of Overtime Men’s Health is 🔥 Give it a listen here: https://lnkd.in/ehXHb58Z "Having…
Liked by Daren Lauda
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For the first time in a long time, leadership and employees want exactly the same thing. AI everywhere, as fast as possible. And it is still not…
For the first time in a long time, leadership and employees want exactly the same thing. AI everywhere, as fast as possible. And it is still not…
Liked by Daren Lauda
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I am so excited to share that I have accepted an offer to join Masimo as an Inside Sales Intern this summer in Irvine, California. For the past two…
I am so excited to share that I have accepted an offer to join Masimo as an Inside Sales Intern this summer in Irvine, California. For the past two…
Liked by Daren Lauda
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Great conversations, sharper questions, and one clear takeaway as Day 1 at the American Supply Chain Summit 2026 unfolds — execution is taking centre…
Great conversations, sharper questions, and one clear takeaway as Day 1 at the American Supply Chain Summit 2026 unfolds — execution is taking centre…
Liked by Daren Lauda
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Everywhere I go, sales teams are talking about AI — prospecting tools, email automation, forecasting models, etc. I’m all for anything that removes…
Everywhere I go, sales teams are talking about AI — prospecting tools, email automation, forecasting models, etc. I’m all for anything that removes…
Liked by Daren Lauda
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I’m excited to share that I have accepted a position as an Inside Sales Representative with Reyes Beverage Group in Austin! I’m grateful for the…
I’m excited to share that I have accepted a position as an Inside Sales Representative with Reyes Beverage Group in Austin! I’m grateful for the…
Liked by Daren Lauda
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Today, we’re excited to share a major milestone for B2B Commerce: our platform unlocks agentic commerce from manufacturers and B2B distributors - enabling their customers to transact reliably with autonomous purchasing agents operating inside answering engines like ChatGPT, Microsoft Copilot, and Gemini when available 📣 While answering engines represent a promising new channel for capturing customer requests, large manufacturers often lack the execution layer within their enterprise tech stack to transact effectively through this medium - primarily due to the inherent complexities of B2B operations. Go Autonomous bridges this gap by seamlessly understanding customer intent across all channels, including agentic interfaces, and executing transactions in full compliance with company policies, guidelines, CRM master data, ERP availability-to-promise (ATP) checks, and more ✅ “We’re thrilled to introduce out-of-the-box support for agentic commerce as the next major channel in B2B,” says Bjarke Ruse Sejersen, CEO of Go Autonomous. “Enterprises can now multiply their commercial reach many times over while delivering a seamless, best-in-class customer experience -no matter where the transaction originates or what platform the buyer uses. This marks a milestone in making fully autonomous B2B operations not only possible, but also practical and scalable🤝 Below is a sneak peek of what the buying experience could look like for your business👇 https://lnkd.in/e-CJN9wx
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Karin Maday
Tariffs are evolving beyond mere policy changes; they are now central topics in boardroom discussions. This article delves into how manufacturers and distributors can maintain a competitive edge using Jade Global’s Tariff Impact Analyzer. https://gag.gl/4Snktg #USTariffs #SupplyChainStrategy #JadeGlobal
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Shannon Vaillancourt
When your systems talk to each other, everything gets easier. Charles Bowman from Listen Technologies says ShipLinx TMS connects Salesforce CRM and Sage 100 in a single UI, eliminating manual edits and accelerating shipment processing. Read the full case study to see how automation turned bottlenecks into breakthroughs: https://zurl.co/iibKD
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