Daran Johnson

🎯 Your clients want results. Programmatic DOOH delivers. This isn’t about billboards anymore — it’s about: ✅ Contextual delivery ✅ Centralized access to premium inventory ✅ Clear performance data 📘 Our new guide shows why leading agencies are going all-in on pDOOH — and how you can too. 👉 Get the insights here:  https://lnkd.in/et2quXvE #ProgrammaticDOOH #DigitalOutOfHome #MediaBuying #AdTech #MarketingInnovation

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MLRs are up. Budgets are tight. AI pressure is everywhere. But here’s the uncomfortable truth:   Most Medicare Advantage performance problems don’t start in the campaign. They start in the data.   Broken identities. Duplicates. Eligibility mismatches. Outdated contact records. Small errors that feel harmless — but quietly absorb 5–10%+ of acquisition spend before a single mail piece drops.   In a 90%+ MLR world, that margin matters. What I’m seeing across the industry right now is a shift: Growth isn’t about pushing more volume anymore. It’s about eliminating waste before it scales.   And here’s the part that surprises people most: When you fix identity, qualification, and contactability first — performance often improves without increasing spend. Not by spending more. By leaking less.   AI absolutely has a role to play. But AI multiplies what already exists — good or bad. If the foundation is unstable, it industrializes inefficiency. The smartest teams I’m talking to aren’t anti-AI.   They’re sequencing correctly: 1. Tighten identity 2. Lock qualification 3. Improve contactability 4. Then layer innovation   That’s disciplined growth. That’s how you protect budget in a high-MLR environment. That’s how marketing earns credibility with finance.   I wrote a deeper piece on this shift and what it means for Medicare Advantage leaders right now. If you’re feeling the pressure to “do more with less,” this may resonate.   👉 Read the full article here: https://lnkd.in/geRPXtYn   I would genuinely love to hear what others are seeing in the market right now. Is your team talking about AI first — or fundamentals first? — David Schneider #MedicareMarketing #MedicareAdvantage #HealthcareMarketing #HealthcareData #Medicare

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Not all data is good data. We just published a new Myth v. Fact series on campaign metrics—and let’s just say some of y’all are being misled by your dashboards. Here’s the hard truth: High CTR doesn’t mean high conversion Impressions won’t grow your business Passive time-on-page is not engagement We break it all down in our latest post, plus show what you should be tracking (and why it matters). 🔗 Read the blog: https://bit.ly/3TwV72A #digitalmarketing #metricsmatter #nextbestaction #foundermarketing

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🚀 Coming Soon on The CPG View Podcast! 🚀 Retail media is scaling fast and the rules for winning are being rewritten in real time. In this upcoming episode, we sit down with Jack O'Leary, Director of eCommerce Strategic Insights at NielsenIQ. Jack shares a clear perspective on why aligning measurement across platforms is critical, how brands should evaluate true share of voice and what signals actually matter when performance data starts to get noisy. Whether you’re allocating retail media dollars, pressure-testing your measurement approach, or planning for what’s ahead, this episode delivers practical insights you won’t want to miss. 🎧🔥 🗓 Airing February 6th Available on Apple, Spotify, Google, and more 📲 🔗 https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview 

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Hey brands! Do probabilistic models have you stuffed up? Feeling drowsy from flimsy spike analysis and half-baked metrics? You're in luck: our deterministic cross-platform ad measurement is nothing to sneeze at! Thanks to our partners at Walmart Connect for highlighting how transparency can 'clear the air' and improve performance. Want to learn more? DMs are open.

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