Colman Murphy

Nikita analyzed 3 SaaS blogs to uncover common content mistakes and how to fix them with better CTAs, structure, and reader psychology.

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Too many B2B teams say they’re “doing ABM” when the reality is… they’re just running lead-gen with a target account list slapped on top. This MarTech article outlines the real issues holding companies back — misaligned KPIs, weak ICP definition, disconnected data, and programs built for volume instead of precision. Modern ABM requires more than intent signals and display ads. It demands operational clarity, high-fidelity data, and programs built around actual buying behavior — not guesses. 🔗 Article: https://lnkd.in/gPTJwxBf #ABM #DemandGen #B2BMarketing #RevenueGrowth #PrecisionMarketing #Activate_ms

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Talked to 100+ GTM leaders this year 📌 Here's the pattern: 🪜 Rung 1: Manual everything. "We'll automate later." 🪜 Rung 2: Basic Zaps. Breaks constantly. 🪜 Rung 3: Clay workflows. Needs an agency to maintain. 🪜 Rung 4: 12 specialized tools. $42K/year. Nothing integrated. 🪜 Rung 5: Describe what you want. It runs. Most teams think they're on Rung 4. They're actually on Rung 2 with better branding. The jump from 4 → 5 isn't adding another tool. It's removing the ladder entirely. Swipe through to find where you actually are 👉

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Want to run smarter events and prove their impact in HubSpot? If you’re manually wrangling Zoom webinar lists, campaign performance, and CRM data across tools—it’s time for an upgrade. HubSpot’s Marketing Events Object can be your secret weapon for syncing attendance data, automating follow-ups, and tying events directly to revenue. We broke it down in a fresh post: https://hubs.la/Q03mXX5r0 #HubSpot #MarketingOps #RevOps #EventMarketing #MarketingAutomation

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HubSpot lists didn’t just get renamed, they got smarter. Segments can now do way more than most teams realize 👀 • Cross-object filtering • Cleaner targeting • Better insights into how your data actually works together If you’re still building lists the old way, you’re probably making HubSpot harder than it needs to be. In our latest HubSpot Hacks video, we break down: • What segments can actually do now • How to use them beyond basic contact lists • Where teams most often go wrong (and how to fix it) Watch the full walkthrough 👉 https://hubs.ly/Q03_vMNh0 #hubspot #hubspotpartner #hubspothacks

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Most ABM programs don’t fail because of targeting — they fail because the content isn’t built for the accounts you’re trying to win. This carousel breaks down a clear framework to fix the content gap in ABM: ✔️ Strong core team ✔️ Dedicated ABM content marketer ✔️ High-impact, account-aligned content When these three pieces work together, ABM becomes a revenue engine — not just a strategy on paper. #ABM #AccountBasedMarketing #B2BMarketing #ContentMarketing #DemandGen #RevenueMarketing #SalesAndMarketing #MarketingStrategy

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