About
Over 18 years I’ve led hands-on marketing strategy and execution across industrial and…
Services
Articles by Kali
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Top 6 Social Media Marketing Trends for 2020
Top 6 Social Media Marketing Trends for 2020
Staying connected during stay-at-home orders means more people than ever are logging into social media. They are…
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What Merchants Should Consider During COVID-19
What Merchants Should Consider During COVID-19
The coronavirus pandemic has created unprecedented challenges for merchants. The long-term impact of COVID-19 will have…
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Important Features and Functionalities to Consider for B2B Digital Commerce
Important Features and Functionalities to Consider for B2B Digital Commerce
As 2019 comes to a close, many leaders in B2B are reviewing their digital strategy going into the new year. Digital…
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Predictions for the Future of E-Commerce in 2020
Predictions for the Future of E-Commerce in 2020
Winners in retail consistently show that by promoting positive disruption and innovative ideas they are able to build a…
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A Roadmap for a Profitable E-commerce Business
A Roadmap for a Profitable E-commerce Business
When it comes to starting an e-commerce business or adding e-commerce into your rolodex of purchasing options for your…
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Empower Your Customer Through Personalization Strategies
Empower Your Customer Through Personalization Strategies
Taking on a customer-centric strategy is not just about success now, but in the future. Being able to show customers…
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Creating a Successful Direct-to-Consumer Strategy
Creating a Successful Direct-to-Consumer Strategy
This year many brands are shifting from owning the aisles to owning the consumer relationship- creating a strong direct…
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Ways to Improve User Experience with Virtual and Augmented Reality Technologies
Ways to Improve User Experience with Virtual and Augmented Reality Technologies
The ever changing landscape of retail is nothing new. Retailers continually need to do more to convince customers to…
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Choosing an e-Commerce Platform to Support Your Future
Choosing an e-Commerce Platform to Support Your Future
Over the next decade, we will see large changes in the way people prefer to do business. One part of your core…
Activity
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NEW ISSUE OUT! Hello, May. We welcome May with a beautiful poem by Emory Hall gracing our cover. Inside, discover everything you need to plan your…
NEW ISSUE OUT! Hello, May. We welcome May with a beautiful poem by Emory Hall gracing our cover. Inside, discover everything you need to plan your…
Liked by Kali Kasprzyk
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DAY 1: Honored to be part of the Operations Summit 2026 at PES University, organized by the Faculty of MBA. It was an inspiring experience to listen…
DAY 1: Honored to be part of the Operations Summit 2026 at PES University, organized by the Faculty of MBA. It was an inspiring experience to listen…
Liked by Kali Kasprzyk
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You'd never guess from her feed. Cella Jane founder and lifestyle entrepreneur Becky Hillyard shares the 3 things her followers don't know about her…
You'd never guess from her feed. Cella Jane founder and lifestyle entrepreneur Becky Hillyard shares the 3 things her followers don't know about her…
Liked by Kali Kasprzyk
Experience
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Self Employed
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Education
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University of South Florida
-Web Design and Development Certification
-Focus on Human-Computer Interaction
-Dean's List and Graduated Cum Laude -
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Licenses & Certifications
Volunteer Experience
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Co-Host
UX Design Discussion
- 2 years
Science and Technology
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Publications
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Creating an eCommerce Ecosystem
Zillion Magazine
See publicationIn this article, I am interviewed on the Echidna Partner Alliance and why it benefits our clients.
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Elevate Your Brands Commerce
The Huffington Post
See publicationWhy are companies still entrusting their eCommerce platform to an on-premise solution? In what I discussed in my last post as the 3rd era in eCommerce, our modern eCommerce partners can handle all of the challenges that come with building the right platform, so that you can focus on the most important thing— your business....
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Why Cloud for E-Commerce (Interview)
The Huffington Post
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Join now to viewMore activity by Kali
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Die LWB VALUE MultiStation und LWB PowerStation gehören nun zur Innovationsgalerie der Kuteno. Sie überzeugen mit maximaler Produktivität und…
Die LWB VALUE MultiStation und LWB PowerStation gehören nun zur Innovationsgalerie der Kuteno. Sie überzeugen mit maximaler Produktivität und…
Liked by Kali Kasprzyk
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𝑵𝑶𝑻 𝑳𝑶𝑼𝑫𝑬𝑹. 𝑵𝑶𝑻 𝑭𝑳𝑨𝑺𝑯𝑰𝑬𝑹. 𝑱𝑼𝑺𝑻 𝑩𝑬𝑻𝑻𝑬𝑹. This isn't about competition. It's about commitment to your growth, your…
𝑵𝑶𝑻 𝑳𝑶𝑼𝑫𝑬𝑹. 𝑵𝑶𝑻 𝑭𝑳𝑨𝑺𝑯𝑰𝑬𝑹. 𝑱𝑼𝑺𝑻 𝑩𝑬𝑻𝑻𝑬𝑹. This isn't about competition. It's about commitment to your growth, your…
Liked by Kali Kasprzyk
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Here's my interview this morning with Gov. Kevin Stitt on the storm response taking place in Enid today. This was live on KOKH FOX 25 News, Oklahoma.
Here's my interview this morning with Gov. Kevin Stitt on the storm response taking place in Enid today. This was live on KOKH FOX 25 News, Oklahoma.
Liked by Kali Kasprzyk
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¡Hola, Barcelona! 🇪🇸 What an energizing week at #SEG26! It was great connecting with industry friends and strengthening partnerships. Two of…
¡Hola, Barcelona! 🇪🇸 What an energizing week at #SEG26! It was great connecting with industry friends and strengthening partnerships. Two of…
Liked by Kali Kasprzyk
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Choosing the wrong B2B eCommerce platform costs millions — and years. So at Echidna, our team wrote the evaluation criteria that actually matter…
Choosing the wrong B2B eCommerce platform costs millions — and years. So at Echidna, our team wrote the evaluation criteria that actually matter…
Liked by Kali Kasprzyk
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Picking items off a website is easy. Putting your name on something you designed from scratch— and waiting to see if the world loves it or doesn't —…
Picking items off a website is easy. Putting your name on something you designed from scratch— and waiting to see if the world loves it or doesn't —…
Liked by Kali Kasprzyk
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Recovery that goes wherever you go. The Cascade CBX Sport Pump Bottle delivers targeted, on-the-go relief. #recoveryonthego #builtforperformance…
Recovery that goes wherever you go. The Cascade CBX Sport Pump Bottle delivers targeted, on-the-go relief. #recoveryonthego #builtforperformance…
Liked by Kali Kasprzyk
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"Making content topic decisions at the last minute robs you of the opportunity to design a thoughtful strategy that includes material focused on your market segments, your products, and the buyer’s journey." As this article recommends, a strategic content plan is essential. https://lttr.ai/AeXBp #SMBMarketing #ContentMarketing
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PMC Content Services
"Making content topic decisions at the last minute robs you of the opportunity to design a thoughtful strategy that includes material focused on your market segments, your products, and the buyer’s journey." As this article recommends, a strategic content plan is essential. https://lttr.ai/AeYlL #SMBMarketing #ContentMarketing
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Bridget Willard, LLC
SEO best practices are still best practices. If you have a product company (digital or physical) don’t just rely on your product pages. You need a blog. It’s tempting to think blog posts are so 2013. Although with companies relying upon ChatGPT, Gemini, and other AI agents to write quick overviews and summary posts for (virtually) free, it’s surprising that product companies still don’t get it. https://lnkd.in/gCsBfibp TL;DR: People searching for knowledge are sent to blog posts. People searching for action are sent to product pages.
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SearchX
📋 10-Step Local SEO Checklist for South Carolina Businesses 📋 ✅ Claim & optimize your Google Business Profile with accurate info + photos ✅ Use city-specific keywords like “Charleston HVAC repair” ✅ Add location schema markup for stronger search signals ✅ Keep NAP details consistent across all directories ✅ Collect reviews & respond promptly to build trust ✅ Make your site fast + mobile-friendly for on-the-go searches Full checklist here: https://lnkd.in/e-ra7nsf #SearchX #SEO #LocalSEO #SouthCarolina
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Social Media Strategies Summit
Effective content marketing doesn’t just attract visitors, it converts them. Explore best practices for connecting content to product pages, including strategic contextual links, product-focused posts and evergreen content. Get inspired with examples from Golf Cart Tire Supply, Casper and other leading brands: https://hubs.ly/Q03PBNCv0
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AGENTDEALER®
AgentDealer is thrilled to announce that it has partnered with Provisions Group LLC, a Tennessee-based consulting firm, to better serve customers who use the HubSpot platform for marketing. “This partnership is focused on scaling smarter, solving challenges more quickly, and delivering tangible results for our customers," said AgentDealer CEO Ed Barfield. Read more at the link below! #HappySelling https://bit.ly/4do8BH4
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Brick & Mortar Digital
#SEO Strategies That Work Across Multiple Dental Offices! Multi-location dental practices need a framework that balances brand consistency with local relevance. In this guide, we will cover how to structure pages, create scalable content, optimize Google Business Profiles, track performance, and avoid common mistakes. Following these steps helps each office grow its online visibility effectively. #dso #growmybusiness https://lnkd.in/ghnfFC4V
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