Chuck Trautman, Strategic Business Advisor

296 leads in 30 days. Home improvement client in the U.S. Average CPL: $16.88 Reach: 339,000+ homeowners Most people see numbers like this and say: “Great, the ads are working.” But leads alone do not build a remodeling business. Booked estimates do. What actually made this work: • Clear homeowner-focused offer • Lead forms designed for speed and intent • Campaigns optimized for conversions, not clicks • Budget pushed only into ads producing leads • Fast follow-up so inquiries did not go cold Most contractors think they need more traffic. They do not. They need a better system behind the ads. Because ads generate interest. Systems turn that interest into real jobs.

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📞 Selling Medicare Supplements to MA Clients – It’s not about bashing Advantage plans… it’s about knowing when and how to pivot. Sometimes your clients are on the wrong plan — not because they made a bad choice, but because they were never offered the right one to begin with. 👉 In this video, I break down: - When it makes sense to bring up Med Supp to an MA enrollee - Key differences to highlight (networks, prior auths, out-of-pocket risk) - How to present the idea without overcomplicating it — or crossing compliance lines If you’re in a rural market or seeing plans go non-commissionable, this strategy could be your edge. #MedicareSales #InsuranceAgentTips #MedicareAdvantage #MedSupp #JustinBrock #InsuranceTraining #ClientEducation #MedicareMadeSimple

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🦉🐜 Sharing an important topic for small business owners... SMJC Class 36: Directory Listings - Maximize Your Online Visibility (full class on YouTube) If your business info is inconsistent online (wrong phone number, old address, duplicate listings), it can quietly cost you calls, clicks, and trust. In this class, I break down what directory listings are, why they matter for local visibility, and what to fix first so you show up more accurately across search, maps, and apps. Watch here: https://lnkd.in/gn8w2G9b #SMJC #SocialMediaJungleClub #DirectoryListings #OnlineVisibility #LocalSEO #SmallBusinessMarketing #AskAWebGeek

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Franchise support is one tool in your toolbox—not your only tool. Waiting for them to make you better is too passive. You need control. The franchisor benefits when you grow, but YOU must drive your success. #StayInControl #yourbusinessyourway #helpyourself #FranchiseLife #businesscoach

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💼 How to Actually Start a Business Forget the fluff. Start a business that makes money, study your competition, stand out, and focus on marketing + sales. That’s how you build something real. #Startup #BusinessTips #CaliforniaEntrepreneur #Marketing #MonetizeKing

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Set up a clear system that captures leads, follows up fast, and turns them into paying clients. - - - - - #LeadGeneration #SalesFunnel #BusinessGrowth #ClientAcquisition #MarketingTips #SmallBusinessOwner #EntrepreneurLife #OnlineBusiness #SalesStrategy #AutomateLeads #GrowYourBusiness #DigitalMarketing #LeadFlow #ScalingBusiness

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Are Business Brokers Expensive? When it comes to buying or selling a business, many entrepreneurs wonder if hiring a #businessbroker is worth the cost. Business brokers are professionals who help facilitate the buying and selling of businesses by connecting buyers and sellers, negotiating deals, and handling the paperwork involved in the transaction. The Cost of Hiring a Business Broker One of the main concerns for #businessowners considering hiring a broker is the cost involved. Business brokers typically charge a commission based on a percentage of the final sale price of the business. This commission can range anywhere from 5% to 15% or more, depending on the size and complexity of the deal. Factors that Influence Broker Fees Several factors can influence the fees charged by business brokers. These include the size and profitability of the business, the #industry it operates in, the complexity of the deal, and the level of service provided by the broker. Benefits of Hiring a Business Broker While the cost of hiring a business broker may seem high, there are several benefits to working with a professional in the field. Business brokers have access to a network of potential buyers and sellers, which can help speed up the process of #buying or #selling a business. Saving Time and Effort One of the most significant advantages of hiring a business broker is the time and effort they can save you. Selling or #buyingabusiness can be a lengthy and complicated process, involving multiple steps such as marketing the business, valuing assets, negotiating terms, and completing legal paperwork. By hiring a broker, you can offload much of this work and focus on running your business or exploring new opportunities. Maximizing Sale Price Another key benefit of working with a business broker is their ability to maximize the sale price of your business. Brokers have the experience and #market knowledge to value your business accurately and identify potential buyers willing to pay a premium for your business. This can help you get the best possible price for your business and ensure a successful sale. In conclusion, while hiring a business broker may seem expensive, the benefits they provide in terms of saving time, maximizing sale price, and ensuring a smooth transaction can outweigh the costs involved. Ultimately, the decision to #hireabroker will depend on your specific business needs and budget. If you're considering buying or selling a business, it's worth exploring the option of working with a professional broker to help you navigate the process successfully. Looking for a business broker? Visit https://lnkd.in/dVUq6nEq

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Wesley Smith nails why it's so important to have a CRM for your tree care business! Having a CRM helps for owners looking to grow the business AND for when they go to eventually exit.

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