Chuck Hoover

The cost of creation? Going to zero. The need for distribution? Fundamental. Scale, though? Scale is hard. Doing that with programmatic media investment like STV can be hard. Is solving scale a priority for your agency?

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🎯 Your clients want results. Programmatic DOOH delivers. This isn’t about billboards anymore — it’s about: ✅ Contextual delivery ✅ Centralized access to premium inventory ✅ Clear performance data 📘 Our new guide shows why leading agencies are going all-in on pDOOH — and how you can too. 👉 Get the insights here:  https://lnkd.in/et2quXvE #ProgrammaticDOOH #DigitalOutOfHome #MediaBuying #AdTech #MarketingInnovation

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Excited to share that Aperiam has invested in Bedrock Platform. Obvious statement of the century: programmatic advertising has a complexity problem. The infrastructure that was built to give media buyers control has, over time, done the opposite. Burying teams under layers of operational overhead, legacy tooling, and opaque supply chains. Bedrock is built on a simple but powerful thesis: what if you stripped away the bloat and rebuilt the stack around what actually matters... precision, transparency, and speed to execution. Their platform combines AI-driven campaign automation with curated, premium inventory across video, CTV, DOOH, and audio, and aims to be flexible and get smarter over time. Plus, the team (Shane, Austin, Ryan, James) has deep roots in the infrastructure layer of ad tech and understands the plumbing better than almost anyone. We believe the next generation of programmatic will be leaner, faster and AI-first. Bedrock is building that.

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Data from Similarweb shows that worldwide search traffic fell by 15% year-over-year as of June, but here’s the stat that really hurts: the number of news searches on the web that result in no click-throughs to news websites had grown from 56% in May 2024, when AI Overviews launched, to nearly 69% as of May 2025. In just one year, Google’s AI features have pushed the zero-click rate for news searches from slightly more than half to more than two-thirds. 😳

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It’s not often you get to hear from two OGs who helped build programmatic back when it all started. PubMatic's Rajeev Goel and Scope3's Brian O’Kelley reflect on how far we’ve come, and how the Ad Context Protocol could shape what’s next for digital advertising.

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Creative fatigue happens faster than most marketers expect. What worked last quarter might already be losing steam—and with rising CPAs, refreshing your creative strategy isn’t optional. That’s why we partnered with Singular to create Winning with Creative—a practical guide for building, testing, and scaling ads that keep performing. Inside, you'll find: ✅ Smarter frameworks for concept testing ✅ Insights on geo-specific creative from us ✅ Post-tap strategies that go beyond the click ✅ UGC and TikTok best practices that actually convert If staying ahead of creative fatigue is on your roadmap, this guide is worth a read. Download it here → https://lnkd.in/gCbRf4hW 

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Ads don’t build pipeline. Sequencing does. At Think ABM, we’ve seen it first-hand: programmatic ads on their own only get you so far. The real results come when you connect those ads to a bigger strategy one that guides accounts through a journey. And the feedback from recent campaigns has been clear: When sequencing is done well, engagement lifts, trust builds faster, and sales teams know exactly where to focus. Why sequencing matters It builds awareness first - so you’re not pitching to a cold audience. It nurtures interest with relevant touchpoints - engaging when curiosity It creates space for intent signals to surface - so sales can prioritise with confidence. The outcome? • Stronger engagement across key accounts • Clearer visibility of who’s moving closer to a decision • Data you can actually use to personalise outreach and build trust This is where programmatic stops being “just ads” and starts becoming true ABM. It’s not about flooding inboxes or chasing clicks. It’s about building relevance, sequencing engagement, and turning attention into action. We’ve run several sequencing campaigns this year across APAC and EMEA - and the results have been fantastic. If you’d like to know more (or see how sequencing could help you cut through with your target accounts), connect with me. How are you currently using programmatic? Awareness only, or as part of something bigger? #ThinkABM #ABM #B2BMarketing

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