Chris Deringer

New research from TopRank Marketing validates what sophisticated agencies already know...but most won't admit. According to their survey of 797 B2B leaders released last week: - 97% consider thought leadership critical to success - 93% using original research-based content report it effectively drives engagement - Original research is rated MORE trustworthy than AI-generated content - 41% cite difficulty proving ROI as their top content challenge Here's the uncomfortable implication: While 78% of agencies now "use AI," most can't demonstrate why their AI execution is superior to clients using ChatGPT directly. Generic AI tools produce generic outputs. Everyone has access to the same models. The competitive differentiation isn't the technology—it's what you do with it. **Original research-based intelligence builds trust that generic AI content never will.** At Cadence B2B, our Rhymesourcing™ methodology isn't about generating more content faster. It's about pattern recognition from real campaign data. Finding campaigns that strategically rhyme across dimensions, then using multi-LLM orchestration to execute on those insights. AI generates infinite variations. 25+ years of expertise knows which variations actually work. That's original research. That's strategic intelligence. That's the difference between "we use AI" and "here's why our AI execution creates measurable advantages." The market is starting to see through the AI hype. 2026 will separate agencies with sophisticated AI execution from those just checking the AI checkbox. So...which side are you on? Source: https://lnkd.in/gRAr6VZg #B2BMarketing #AIMarketing #ThoughtLeadership #MarketingIntelligence #OriginalResearch

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Misaligned GTM teams are 2x more likely to miss revenue targets. Here's how top CROs and CMOs are fixing that - together. The post The CRO & CMO Playbook for Creating GTM Alignment appeared first on GTMnow. https://lnkd.in/enH_HYru

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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Did you catch Forrester’s latest report on AEO Best Practices? Our own Lily Ray contributed her leadership on how organic visibility, off-site signals, and success metrics are shifting in the AI era. A great read for anyone shaping strategy in modern search (paywalled) #AEO #SEO #PerformanceMarketing

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Most marketers don’t need more tools. They need better measurement literacy. We’ve been answering the same foundational questions over and over: • What’s a conversion window? • Why are marketing conversions unreliable? • What is multi-touch attribution, really? • How should you think about brand vs non-brand search investment? So we built something. 🎓 Bonsai University FREE, short, tactical videos. No fluff. No buzzwords. Just clarity. 🔗 https://lnkd.in/g6akf6Pn

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