“Chris is creative and collaborative. He works well with a wide variety of stakeholders and is an effective problem solver. His experience in various market segments, especially technology, makes him a valuable marketing leader.”
About
Results-driven, adaptable marketing and product marketing executive with 20+ years of…
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AI and automation offer significant potential in healthcare, yet assessing solutions can be complex. In this Becker's Healthcare article, I outline…
AI and automation offer significant potential in healthcare, yet assessing solutions can be complex. In this Becker's Healthcare article, I outline…
Liked by Christopher Neppes
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My journey at PayPal came to an end last Friday, and what a fantastic ride it's been! I've learned so much and am incredibly thankful for the…
My journey at PayPal came to an end last Friday, and what a fantastic ride it's been! I've learned so much and am incredibly thankful for the…
Liked by Christopher Neppes
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I’m excited to share I’ve joined Plenful as SVP of Pharmacy. After years leading innovative pharmacy teams and operations across diverse settings…
I’m excited to share I’ve joined Plenful as SVP of Pharmacy. After years leading innovative pharmacy teams and operations across diverse settings…
Liked by Christopher Neppes
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Check out this new case study from Basil Systems that explores how we optimized labeling and accelerated oncology market access for a leading pharma…
Check out this new case study from Basil Systems that explores how we optimized labeling and accelerated oncology market access for a leading pharma…
Shared by Christopher Neppes
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Happy 2025! New year, new opportunities. After an insightful journey in 2024 searching for my dream job, I've embraced a new chapter as CEO of…
Happy 2025! New year, new opportunities. After an insightful journey in 2024 searching for my dream job, I've embraced a new chapter as CEO of…
Liked by Christopher Neppes
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I am proud to announce that I have been named Chief Administrative Officer and General Counsel at The Conam Group. Our company is celebrating 50…
I am proud to announce that I have been named Chief Administrative Officer and General Counsel at The Conam Group. Our company is celebrating 50…
Liked by Christopher Neppes
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Using artificial intelligence (#AI) to help map out the boundaries of prostate tumors can significantly reduce the risk of underestimating the extent…
Using artificial intelligence (#AI) to help map out the boundaries of prostate tumors can significantly reduce the risk of underestimating the extent…
Liked by Christopher Neppes
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“The boardroom’s a man’s world. How did you get to the top?” I’ve lost count of how many times I’ve been asked how it feels to be a woman in a…
“The boardroom’s a man’s world. How did you get to the top?” I’ve lost count of how many times I’ve been asked how it feels to be a woman in a…
Liked by Christopher Neppes
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My mentor often compared a startup and its product to a singer on stage—the audience will always respond honestly. The lesson? The market never lies.…
My mentor often compared a startup and its product to a singer on stage—the audience will always respond honestly. The lesson? The market never lies.…
Liked by Christopher Neppes
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Unable to Edit Bid Strategy If you’ve ever wanted to edit your bid strategy and couldn’t, there’s a reason. This applies to Return On Ad Spend Goal, Cost Per Result Goal, and Bid Cap. If you can’t edit it, it’s because you’re using Advantage+ Campaign Budget (CBO). Even if you use one ad set, CBO is on by default. If you’re running into this problem, follow these steps…...
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Most ABM programs don’t fail because of targeting — they fail because the content isn’t built for the accounts you’re trying to win. This carousel breaks down a clear framework to fix the content gap in ABM: ✔️ Strong core team ✔️ Dedicated ABM content marketer ✔️ High-impact, account-aligned content When these three pieces work together, ABM becomes a revenue engine — not just a strategy on paper. #ABM #AccountBasedMarketing #B2BMarketing #ContentMarketing #DemandGen #RevenueMarketing #SalesAndMarketing #MarketingStrategy
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Last week’s AMEC Measurement Month webinar, hosted by P+ Measurement Services, brought forward a message our industry can no longer ignore: communication is only valuable when we can prove its outcomes. 📊 👉 The conversation underscored a simple truth: effective measurement begins at the planning stage, not the reporting stage. It’s not about how much activity we produce, but about the behaviours we shift, the perceptions we shape, and the value we create for the organisation. 🎙️ Thanks to the speakers who shaped this discussion: Iskren Lilov (Muck Rack / AMEC), Amber Daugherty, MCM (Big Valley Marketing), Chris Wangalwa, MPRSK (Africa Strategic Communication Hub (ASCH)), Adaoha Vivian (Ogonnaya) Njemanze (NOVVA Media & Communications), Adedoyin Jaiyesimi (The Comms Avenue), and David Akinfenwa (Selar). We’ve captured the key takeaways in this carousel. Swipe through for the insights 👇 AMEC Measurement and Evaluation #AMECMM #MeasurementMatters #PRMeasurement #CommsStrategy #MediaIntelligence
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