As I fly out to San Francisco to attend TrustCon 2025, I wanted to share some thoughts on why Internet Works was started and why its advocacy work is so important.
Why Middle Tech Needs a Policy Voice
Middle Tech companies — the innovative layer between Big Tech giants and early-stage startups — are the digital economy’s most overlooked powerhouses. These firms span search, hosting, forums, video-sharing, communication, reviews, media, and more. They serve millions of users daily, empower small businesses, and bring diversity, competition, and consumer choice to the internet — without the market dominance, vertical integration, or regulatory resources of the largest players. Yet too often, public policy fails to reflect this diversity. Regulations crafted to address the scale and practices of market dominant tech companies are frequently applied across the board, regardless of company size, technical capacity, or business model. This “one-size-fits-all” approach risks undermining the very companies that foster innovation and offer real alternatives for users and businesses alike.
Middle Tech companies:
Are often the missing middle voice in policy conversations. They are not startups, but not Big Tech either — they include well-established platforms and services that shape the online experience for millions.
Operate diverse business models across communications, media, marketplaces, and digital infrastructure.
Don’t benefit from economies of scale, extensive legal teams, or policy leverage that Big Tech enjoys.
Are disproportionately affected by regulatory complexity, legal uncertainty, and high compliance costs — despite posing vastly different risks.
Know how to be pragmatic and solutions oriented, they want digital regulation to succeed.
At the end of the day, Middle Tech doesn’t just need to be included in digital policy — it needs to be understood. These companies operate responsibly, foster trust, and compete fairly, all while navigating a regulatory landscape not built with them in mind.
A sustainable internet future depends on policymaking that recognizes the nuance in today’s tech ecosystem.
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