Chris Gomersall

At Brightscout, we use PERT to estimate scope. PERT (Program Evaluation Review Technique) factors best case, worst case, and most likely outcomes to give us a weighted estimate. It helps us plan with precision and deliver with confidence. Rigor isn’t red tape. It’s how we protect timelines, budgets, and trust.

Want to see exactly where users drop off—and what to do about it? This guide shows how CMOs and growth leaders use heatmaps and session recordings to uncover UX friction, boost conversions, and back decisions with real user behavior. https://lnkd.in/gqdEe98v

Sliders look cool—but they kill conversions. 📉 Most users never see past the first slide. 👉 Use a single, focused message instead. Less motion, more clarity = better results. 💥

🔍 How to Add Non-functional Requirements for a Fintech App At NASO, we say: “A brilliant feature means nothing if it crashes under pressure or violates compliance.” Here’s how I coach BAs in our masterclass to define non-functional requirements (NFRs) that truly matter in fintech. 💡 What Are NFRs? They describe how a system performs, not what it does. Key categories: Performance, Security, Usability, Availability, Scalability, Maintainability, Auditability, Compliance. In fintech, these are mission-critical, not optional. 🧩 Define NFRs Like a Senior BA 🔸 Start from Risk & Trust Ask: “What would break your trust in this system?” You’ll discover key expectations—like uptime guarantees, encryption, or speed under load. 🔸 Understand Compliance Drivers Fintech apps must meet strict standards: PCI-DSS – Payment data security GDPR – Data privacy SOC 2 – Cloud security Local banking laws These shape many NFRs around access, audit, and retention. 🔸 Involve Architects & DevOps Early Architects inform scalability & performance. DevOps ensures uptime, monitoring, rollbacks, SLAs are enforceable—not just wishful thinking. 🔸 Break Down NFRs by Area Security: 2FA, RBAC, AES-256 encryption Performance: Response time < 2s with 1,000+ users Availability: 99.95% uptime, auto-failover Scalability: Auto-scale under peak load Usability: Transfers in ≤ 3 steps Maintainability: Modular design, API docs, error logging Compliance: Explicit standards (GDPR, PCI-DSS, etc.) ✍️ Write Measurable NFRs NFRs should be: ✔️ Specific – Avoid vague terms like “secure” ✔️ Measurable – Add metrics (e.g. “AES-256”, “< 2s”) ✔️ Testable – If QA can’t test it, rewrite it 📌 Examples: ✅ "Encrypt financial data with AES-256 in transit and at rest.” ✅ "Maintain ≥ 99.95% uptime annually." ✅ "Complete fund transfer in ≤ 3 steps." ✅ "Comply with GDPR and PCI-DSS." 🧠 Always tie NFRs to business value. Ask: 👉 What’s the risk if this fails? 👉 How will it affect user trust or compliance? 🏁 Final Thoughts NFRs don’t shine like features—but in fintech, they keep the whole system from breaking. #BusinessAnalysis #Fintech #NonFunctionalRequirements #NASO #ProductQuality #Compliance #TechnicalBA #UX #Performance #BABOK

🔐🎯 "The Role of Trust Signals in Website Design and Conversion" Trust isn’t earned by looks alone—it’s built through clear cues. Learn which trust signals matter most and how they boost conversions. 👉 https://bit.ly/46xeFvg #UXDesign #TrustSignals #ConversionRate

Choosing the right web design agency is a strategic decision that impacts your brand, user experience, and business growth. This guide outlines key factors to consider—from expertise and portfolio evaluation to communication and long-term support—helping you make an informed decision with confidence. 🔗 Read the full article: https://lnkd.in/g3Ctk9GV #WebDesignAgency #BusinessStrategy #DigitalTransformation #ProfessionalWebDesign #UXDesign #BrandDevelopment #EgensLab #WebDevelopment #StartupGrowth