César Zez Aparicio

Big thanks to Joaquin Cordero for his great insights. Joaquin Cordero is the Founder and President of Lumen, a communications company that provides creative and advertising services including media commercialization, 360-degree agency work, BTL, print, and point-of-purchase services. He founded Lumen in 2009 in Guatemala, expanding it into El Salvador and Honduras and serving both local and global brands. Joaquin has also founded over eleven companies, and serves in leadership roles in the Entrepreneurs’ Organization, including Global Board Director and EO Global Chair-Elect. In this episode of the Smart Business Revolution Podcast, John Corcoran speaks with Joaquin Cordero, Founder and President of Lumen, to talk about why stepping outside your business sparks innovation and resilience. They explore how serving in global leadership roles fuels personal and professional growth and how trust and collaboration transform company culture. Joaquin also shares lessons from navigating unexpected challenges and building long-term client relationships.

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DIRECTV is promoting its Spanish-language bundle MiEspañol through new TV spots that feature its brand ambassador Adamari López. The MiEspañol package offers channels from TelevisaUnivision and others, plus access to the streaming platform ViX, for just $30 per month. Full coverage linked in the comments.

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😃 Sal Ramirez talks about the importance of cultural alignment in #callcenter partnerships and why Mexico is a excellent business destination for it! ✅

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🇬🇹 Alorica drives economic growth and empowers Guatemalan talent With over USD 450 million invested in the past five years and 5,000 direct jobs created, Alorica stands as one of the key players fueling Guatemala’s BPO industry. 💬 “Our commitment is clear: to strengthen the country’s economic and social development,” said Jose Guillermo Ramirez, Regional President of Operations for Latin America and the Caribbean at Alorica. 👉 Learn how Alorica is transforming opportunities into sustainable growth: https://lnkd.in/eQ9gbEFb #Alorica #GuatemalaTalent #Innovation #BPO

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Email marketing isn't ineffective because it's outdated; it falters when there's no solid structure or consistent follow-up. In this article, we delve into the common email marketing pitfalls that businesses in El Paso still encounter and provide actionable solutions to overcome them.

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The Hispanic market is leading digital innovation, with high engagement across mobile, social, and streaming platforms. Unlock new opportunities by connecting authentically with this dynamic audience. #HispanicMarket #DigitalTrends #LatinoInnovation #TechSavvy #MarketInsights #AltivoDigitalMarketing

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Jorge Brea, CEO of Symphonic Distribution, shares how NewSpring’s partnership has helped his team build for sustainable, data-driven growth. From strategic hiring to market expansion, see how our collaboration supports music creators in a fast-evolving digital industry. Explore Jorge’s story and more examples of how we help founders grow beyond capital: https://lnkd.in/eWVAAc2j

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