“From my first visit to the AskNicely HQ in Portland, Casey was a wonderful source of wisdom in all things CX and sales. I've thoroughly enjoyed working alongside Casey and have really appreciated his willingness to share insights into nuances of the industry.”
About
I help multi-location service businesses - and the partners who work with them - use…
Activity
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Great to hang with the GTM team at UserEvidence this week in Denver! This group is dialed, and it's going to be a big 2026 on the revenue side!…
Great to hang with the GTM team at UserEvidence this week in Denver! This group is dialed, and it's going to be a big 2026 on the revenue side!…
Liked by Casey Corrigan
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Education
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English
Native or bilingual proficiency
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Japanese
Elementary proficiency
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American Association - Inside Sales Professionals
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Lunas Consulting
Most SDR dashboards track vanity metrics. Winners track 15 specific indicators that predict success before it happens. Activity volume tells half the story. 50-60 quality dials beat 100 rushed ones. Talk time matters more than dial count. 25-30 personalized emails outperform 40 generic blasts by 3-5x. Research time (60-90 minutes daily) determines relevance. Quality metrics reveal truth. Email reply rates below 3% signal messaging problems. Cold call conversion under 2% means script issues. LinkedIn acceptance below 20% indicates poor targeting. Meeting show rates under 80% expose weak qualification. Efficiency metrics predict scale. Time to first meeting should be under 14 days. Speed kills deals. Touches to meeting (target 6-8) reveals targeting precision. Cost per meeting ($300-600 typical) improves through conversion, not volume. The metric that matters most? Meeting to opportunity conversion. One SDR booking 10 meetings at 30% conversion destroys another booking 20 at 5%. Quality compounds. Volume doesn't. Top performers generate $5M+ pipeline annually versus $3M average. The difference? They optimize the right metrics while others chase activity quotas. Teams measuring systematically see 23% higher meeting rates year-over-year. Those tracking randomly see turnover. Which metric would transform your team's performance? Read our latest blog on the complete SDR playbook here: https://lnkd.in/enETiTbA #SDRMetrics #SalesMetrics #B2BSales #SalesPerformance #RevenueOps
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Sales Caddy AI
Most AEs spend their days reacting. To leads. To timing. To whatever hits their inbox next. But top performers don’t just react — they *engineer control.* They protect their time. They prepare with intent. They measure what matters. And they stay on the line. Sales Caddy gives you the guardrails to make that discipline repeatable — prompts that drive action, data that reinforces habits, and clarity that compounds. Because revenue doesn’t reward effort. It rewards control. #sales #b2b #revenue #salesleadership #ai #salescaddy #revops #salesprocess #salesperformance #accountexecutive
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TechResources
SaaS companies don’t run ABM the same way everyone else does — because their buyers don’t behave the same way. SaaS deals heat up fast, stall suddenly, involve five different teams, and only become profitable after adoption. That’s why SaaS ABM has its own rules: track usage signals, watch activation patterns, multi-thread every account, and treat expansion as a core funnel stage, not a bonus. When ABM aligns with how SaaS buyers actually move, pipeline stops spiking and becomes steady, predictable, and scalable. See how TechResources builds ABM for SaaS growth: https://lnkd.in/gpwzdPZw #SaaSMarketing #ABM #AccountBasedMarketing #B2BMarketing #DemandGeneration #PipelineGrowth #TechResources #SaaSABM #SaaSGrowth #LeadGeneration
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memoryBlue
The SDR money pit is real. And your spreadsheets probably aren’t telling the full story. Hiring in-house SDRs feels like the "safe" bet — until hidden costs, missed ramp targets, and inconsistent pipeline start quietly draining your budget. We built a tool to help revenue leaders uncover the true cost of in-house vs. outsourced sales development — including factors most models overlook: -Ramp time -Management overhead -Lead conversion efficiency -Hidden tech & training costs -Pipeline impact Don’t guess. Calculate it. https://bit.ly/468xLHD #SalesDevelopment #PipelineGrowth #SDRstrategy #CRO #RevOps #OutsourcedSales #memoryBlue #B2Bsales #SalesROI #GoToMarket #RevenueGrowth
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Market Wavegen®
𝐖𝐡𝐲 𝐒𝐃𝐑𝐬 𝐒𝐡𝐨𝐮𝐥𝐝 𝐓𝐚𝐥𝐤 𝐋𝐞𝐬𝐬 𝐚𝐧𝐝 𝐋𝐢𝐬𝐭𝐞𝐧 𝐌𝐨𝐫𝐞 Most SDR conversations fail for one reason. They are optimized to push, not to understand. When reps lead with scripts, pitches, and premature value props, they miss the most important signal in the room. Buyer intent. 𝐖𝐡𝐚𝐭 𝐋𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐔𝐧𝐥𝐨𝐜𝐤𝐬 Clearer problem definition. Better qualification. Stronger handoffs to sales. Listening reveals timing, urgency, and internal dynamics that no talk track can surface. It turns discovery into insight, not interrogation. 𝐓𝐡𝐞 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥 𝐒𝐡𝐢𝐟𝐭 𝐓𝐡𝐚𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 High-performing SDRs do not aim to impress. They aim to learn. They ask fewer questions, pause longer, and let buyers fill the silence. That is where real opportunity shows up. 𝐓𝐡𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲 If your SDR team is measured only on activity, they will keep talking. If they are measured on insight quality, they will start listening. #marketwavegen #SalesDevelopment #B2BSales #RevenueStrategy
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Rev-Empire
Building an SDR team or rethinking how you scale outbound? This 5-point comparison helps you see the trade-offs clearly so you can choose the approach that fits your goals. Inside the guide: • Cost breakdown you can actually benchmark • Speed to pipeline and how fast each model ramps • Expertise and process strengths to consider • Control and brand alignment differences • Scalability when your plans change Which approach has worked best for you? #SalesDevelopment #OutboundSales #SDR
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demandDrive
Your SDRs move slow. Your market doesn’t. In 2025, sales teams win with agility. Markets shift. GTM strategies evolve. New products launch overnight. And if your SDR team can’t keep up, your pipeline’s at risk. Bad news: Most internal teams aren’t built to move that fast. Good news: Outsourced SDRs are. Here’s why they’re built for the modern sales org: 🔄 Pivot to new ICPs without missing a beat 🚀 Launch-ready teams, no hand-holding required 📊 Real-time reporting to optimize on the fly 🎯 Performance-based models (not just warm bodies in seats) The future of SDRs isn’t in-house—it’s on-demand. Want to pick the right agency to keep your pipeline fast, flexible, and future-proof? We’ve got the guide for you 👇
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Chief
“Our average rep hits 50% of quota.” Oof. That's not a rep problem. It's a process problem. If your SaaS sales team's performance is consistently unpredictable, you’re missing real gaps in your ops. Reps manually scoring leads in outdated CRMs. No automation for routing or segmentation. Etc. AI can help, but before you add it to the mix, you need to define 4 things for every sales process: ⭕ Who is responsible for the process ⭕ What tools are used to execute, track, and facilitate the process ⭕ The value the process brings to the organization ⭕ The cost of the process Analyze these details and you can to identify gaps that AI can help close. Performance doesn’t break at the report. It breaks in the workflow. Fix the gaps first. Then AI can do what it’s supposed to: make the system even smarter. ➕ Follow for more insights on using AI in your SaaS ops.
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