Carla Johnson

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy… Show more

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history.

World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there. Show less

In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you:
• Proven strategies for developing more effective marketing programs
• Powerful ideas for creating dynamic content
• Specific guidelines for executing marketing plans
• Time-tested formulas for… Show more

In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you:
• Proven strategies for developing more effective marketing programs
• Powerful ideas for creating dynamic content
• Specific guidelines for executing marketing plans
• Time-tested formulas for measuring success
• And much more! Show less

Union Pacific and Omaha Union Station tells of the development of all Union Pacific Railroad stations in the history of Omaha, Nebraska. Between 1866 and 1971, a succession of different station buildings reflected Omaha's growing importance as the nation's fourth-largest railroad center. Special detail is given to the peak years of rail passenger traffic through Omaha, which culminated in the construction of America's first Art Deco railroad terminal: the 1931 Omaha Union Station. Once served… Show more

Union Pacific and Omaha Union Station tells of the development of all Union Pacific Railroad stations in the history of Omaha, Nebraska. Between 1866 and 1971, a succession of different station buildings reflected Omaha's growing importance as the nation's fourth-largest railroad center. Special detail is given to the peak years of rail passenger traffic through Omaha, which culminated in the construction of America's first Art Deco railroad terminal: the 1931 Omaha Union Station. Once served by seven railroads, Omaha Union Station is a story of the rise and fall of an architectural tribute to railroad majesty, and of its rebirth as today's Durham Western Heritage Museum. Show less