Amanda E. Rogers

Today we are launching the first episode of Winning Teams, a new student-led thought leadership interview series. We are kicking off the series with Kevin Kidd, Competition Director of SRT & North American Motorsports at Stellantis, who will share leadership lessons from the fast-paced world of NASCAR and high-performance motorsports where teamwork, strategy, and decision-making are tested every race. In this conversation, we explore what it really takes to build teams that perform at the highest level: • Why winning starts with people • How great leaders define the right problem to solve • Why top teams stack small advantages instead of chasing silver bullets • How a focus on process drives performance 📅 Friday, March 13 ⏰ 2:30 PM EST 📍 Live on LinkedIn Join us live: https://lnkd.in/eiicrAjA Excited to launch this series and have you be part of the conversation. #WinningTeams #Leadership #TeamPerformance

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While automation, AI, and dealership tech tools are valuable, the real differentiator is how we use them to build trust, improve communication, empower our employees, and retain our customers. I sat down with Tim Kintz on Car Biz Confidential to unpack what it really takes to create a “people-first” service culture. Listen here: https://lnkd.in/gfU9vjdj #FixedOps #AutomotiveLeadership #DealershipTraining #VISPERIO #CustomerExperience

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How AI Integration and Ideal Client Targeting Transform Automotive Dealership & Service Performance. In today’s automotive market, success isn’t about shouting louder, it’s about speaking clearer. This Brand Growth session breaks down how AI-powered Ideal Client and Audience Targeting helps dealerships and service centers attract, convert, and retain the right customers with precision. Inside the Brand Growth AIOS framework, this system uses data-driven insights to define your most profitable customer segments, refine your messaging, and align marketing, sales, and service around a unified strategy. Discover how AI integration personalizes campaigns, filters low-quality leads, predicts return buyers, and drives loyalty across every touchpoint. Watch how Brand Identified helps dealerships increase ROI, close more qualified sales, and create long-term customer relationships that fuel real growth.

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We’ve been running several OEM pilot programs this year… and dealers are seeing way better results than what they get from OEM campaigns. And I'm not talking a few percent, but HUNDREDS. Across EVERY metric. Why? Because the message finally sounds like the dealership, not a corporate template. When we’re allowed to lean into a dealer’s actual brand — their voice, their market, their customers — everything performs better. And we still keep it fully co-op compliant with OEM support behind it. It’s simple: Dealers succeed when their marketing reflects their brand — not a generic national message. If OEMs want better results, they’ve got to let the dealership be the dealership. That's where the magic happens.

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