Alicia Tillman

Frontier Airlines has signed an enhanced distribution partnership with Amadeus, offering customers a broader range of personalized travel opportunities through third party channels. https://ow.ly/jP0N30sM7n6 #Airlines #ItsHowTravelWorksBetter

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Are your campaigns moving the business forward or just adding to the noise? In aviation, wasted marketing isn’t just a budget issue, it’s a relevance issue. This piece breaks down how brands can avoid the most common pitfalls and build campaigns that actually resonate with decision-makers. #AviationMedia #B2BAviation #MarketingThatWorks #AeroTime

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#Sustainability is no longer a buzzword: it’s a business imperative. Ben Wedlock, SVP for Global Sales, APAC at BCD, shares insights on the evolving landscape of sustainable travel in the region: ✈️ Direct vs. indirect flights – It’s not just about cost. Direct flights significantly reduce emissions. 🛩️ Newer aircraft and SAF – The rise of sustainable aviation fuel and modern fleets is reshaping travel choices. 🏨 Smart accommodation choices – From water conservation to waste reduction, hotels play a key role. 📊 Visibility at point of sale – Empowering travelers with data to make informed, sustainable decisions. Watch the full video here: https://ow.ly/pwai30sPkj4 #BCDExperts #BCDTravel

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How should hoteliers approach paid search as part of their overall marketing strategy? "In a crowded marketplace, visibility is everything," explains Scott Falconer, EVP of Media Solutions, Hospitality, Amadeus. That makes bidding on branded keyword terms a valuable strategy to protect a hotel's brand and drive direct bookings – ultimately leading to a stronger ROI. Read more of his insights in Hospitality Net: https://gag.gl/GKsd8u

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SAP Concur is leaning hard into Amex GBT, but some TMCs for years have leaned away from Concur. Once rare, corporate agencies that offer proprietary booking systems, whether homegrown or through deep partnerships, is common. A new generation of TMCs, from Navan to TravelPerk, entered and expanded in the past decade with an all-in-one tech and service message. BCD Travel has laid out growth plans for #TripSource. Corporate Travel Management has expanded the reach of its Lightning system. Flight Centre Travel Group offers proprietary tools by way of its FCM and Corporate Traveler brands. Direct Travel has gone all in on its Spotnana-based Avenir Travel platform. Christopherson has been developing its own booking tool. #businesstravel #technology #obt https://lnkd.in/e9uvy7ta

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How is the airline guest experience being fundamentally reinvented? In a pivotal new article, YATES+ Chairman Keith Yates explores how the pace of transformation is intensifying, driven by board-level focus on NPS and the rapid rise of AI. This isn't just incremental change—it's a strategic reimagining of hospitality in the sky. https://lnkd.in/gTeX4gCs

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