Who can use this feature?
Buyer Intent Alerts for Employees and Buyer Intent Alerts for Leadership alerts are both available to Sales Navigator Advanced and Advanced Plus edition users.
Buyer Intent alerts signal when employees or leadership at a saved account have engaged with the user's LinkedIn company page or company website.
There are two types of Buyer Intent alerts, based on LinkedIn Insight Tags:
- Leadership Alert: A user will receive a leadership alert when a VP, CXO, Partner, or Owner from a saved account views their LinkedIn company page or company website.
- Employee Alert: A user will receive an employee alert when a non-leadership employee from a saved account views their LinkedIn company page or company website.
Please review these frequently asked questions to learn more about Buyer Intent Alerts:
To get a Linked Insight Tag up and running:
- Create an ad account. This account is free and any Sales Navigator user can create this account. You don't have to be an admin or a company page admin to create this account. Click here to learn how to create a free ad account.
- After creating a free ad account, get your Insights Tag. Click here to learn how to access your Insights Tag.
- Embed the Insights Tag across your assets such as company website, or company pages. Click here to learn how to add the tag to your assets.
The LinkedIn Insight Tag is a lightweight JavaScript tag. To use LinkedIn features like website audiences, conversion tracking, and website demographics, an Insight Tag needs to be incorporated as a component of your website's pages.
These alerts will appear once a potential buyer has visited your company website and/or company page on LinkedIn.
If you don't have a LinkedIn Insight Tag for your company website, an alert will only appear when a potential buyer has visited your company page on LinkedIn.
Learn more about the LinkedIn Insight Tag.
Due to GDPR, we are limited in how much information we can provide about a potential buyer who browsed a user's company page or company website.
The GDPR is a comprehensive European data protection law that provides greater data rights for individuals, including LinkedIn members.
Currently, we are only offering Leadership Alerts for mobile.
We hope to add Employee Alerts to mobile in the future.
Buyer Intent Alerts for Employees may show the following attributes:
- Geographic location
- Job function
- Seniority level
If fewer than 10 employees in an organization match a particular attribute, information regarding that attribute won't be visible.
Buyer Intent Alerts for Leadership are shared if fewer than 10 individuals at a saved account are VP and above, and one of them has visited your LinkedIn company page or company website.
If an organization has a significant number of individuals at each seniority level (10+ VPs, etc), a Buyer Intent Alert for Employees will populate, and provide the above attributes.
To protect users' privacy, if fewer than 10 employees at a saved account have a specific attribute, that attribute won't be visible.
Our robust algorithm allows us to identify the behavior of a job seeker on a company page and can differentiate between a potential buyer seeking services or an individual browsing for a job.
To preserve privacy, we don't provide the exact attributes of Leadership Alerts.
If more than 10 employees at the organization have the same leadership title, a Employee Alert with more attributes will be available.